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RollWorks Reviews

& Product Details

What is RollWorks?

RollWorks is an account-based marketing platform designed for B2B marketing and sales teams, whether they are starting out or scaling up. The platform empowers users to confidently grow revenue by focusing on the most promising accounts at the most opportune times.

RollWorks assists B2B teams in accelerating revenue growth through account-based marketing (ABM). It begins with the identification phase, helping businesses align marketing and sales efforts by finding target accounts that best fit their objectives, utilizing proprietary data and machine learning.

In the engagement phase, RollWorks enables users to reach buying committees across various channels, ensuring the right message is delivered to the right audience at the right time.

It offers a comprehensive ABM platform that covers target identification, cross-channel engagement, and impact measurement.

Best For

The easiest way to increase your sales pipeline.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website

Starting from:


Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

This tool has three plans. Standard, Professional, and Ultimate.

  • API
  • Access Controls/Permissions
  • Active Directory Integration
  • Website Analytics
  • Asset Library
  • Content Library

Additional Features

  • Target Account Identification
  • Reporting/Analytics
  • Dashboard
  • Lead Management
  • Data Extraction
  • Lead Verification/Validation
  • Contact Database
  • Campaign Personalization
  • Visitor Tracking
  • Data Synchronization
  • Customer Segmentation
  • Workflow Management
  • Reporting & Statistics
  • Collaboration Tools
  • Monitoring
  • Engagement Tracking
  • Data Import/Export
  • Performance Management
  • Campaign Management
  • Lead Segmentation
  • Lead Notifications
  • Task Management
  • Pipeline Management
  • Lead Qualification
  • Lead Capture
  • Contact Management
  • Lead Distribution


Tekpon Score

Adobe Marketo Engage

Tekpon Score
  • Salesforce Marketing Cloud

    Marketing Automation Software

  • Adobe Marketo Engage

    Marketing Automation Software

  • Instapage

    Landing Page Software

Global Average Score
  • Strong Account Management

    Users appreciated the dedicated support and the expertise provided by account managers.

  • Competitive Pricing

    Many found the pricing to be reasonable compared to competitors, with some special mention of budget-friendly options for non-profits.

  • Ease of Use

    The platform was noted for its user-friendly interface and ease of use, even for those with minimal technical background.

  • Effective Targeting

    The software excels in identifying and targeting specific industry contacts, which enhances media spend efficiency.

  • Robust Data Capabilities

    It provides reliable data which aids in precise targeting and campaign optimization.

  • Integration with Custom CRMs

    Those with custom CRMs noted that the platform required more manual effort to maintain up-to-date lists.

  • Ad Review Times

    The process to review and go live with ads was reported to take longer than desired, impacting campaign timings.

  • Inconsistency in Reporting

    Some discrepancies were noted between the platform’s data and external analytics tools like Google Analytics, which could affect trust in data accuracy.

  • Dashboard Usability

    Occasional inconsistencies within the dashboard itself were mentioned, affecting the user experience.

  • Limited Scope for Broader Campaigns

    While excellent for targeted account-based marketing, it is less suited for broad, large-scale campaigns.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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