TrafficGuard
TrafficGuard Reviews
& Product DetailsWhat is TrafficGuard?
TrafficGuard understands the struggle of ad fraud – wasting advertising dollars on fake clicks and bots instead of reaching real potential customers. This AI-powered solution acts as a shield, analyzing impressions, clicks, conversions, and events across your advertising campaigns to identify and mitigate ad fraud in real-time. Imagine your advertising budget finally working for you, ensuring your performance data stays clean and allowing you to confidently scale and optimize your advertising efforts.
TrafficGuard offers a flexible approach. They cater to businesses of all sizes with a freemium plan for those with a moderate Google Ads spend. For larger budgets and more complex needs, paid plans offer additional functionalities.
By filtering out invalid traffic, TrafficGuard empowers businesses to achieve better advertising results. This translates to more website traffic, qualified leads, and ultimately, increased sales and business growth.
Found in these Categories
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
trafficguard
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Located In
United States
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Website
trafficguard.ai
Starting from:
$500 /annual
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
This tool has several pricing plans, starting with the first five, PMAX 50 for 500 USD, PMAX 100 for 900 USD, PMAX 250 for 2 K USD, PMAX 500 for 3 K USD, PMAX 1 M for 5K USD.
- Campaign Management
- Engagement Tracking
- ROI Tracking
Additional Features
- Click Tracking
- Reporting & Statistics
- Data Visualization
- Visual Analytics
- Website Analytics
- Activity Monitoring
- Campaign Analytics
- Fraud Detection
- IP Address Monitoring
- IP Blocking
- Account Alerts
- Email Alerts
- Conversion Tracking
- API
- Conversion Rate Optimization
- Performance Metrics
- Real Time Analytics
- Data Import/Export
- Advertising Management
- Visitor Tracking
- Activity Dashboard
- Time on Site Tracking
- Real Time Reporting
- Third-Party Integrations
- Trend Analysis
- Geolocation
- Multi-Campaign
- Real-Time Updates
- Refund Management
- Keyword Tracking
- Customizable Reports
- Real-Time Monitoring
- Web Traffic Reporting
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Effective Fraud Detection
Users appreciate TrafficGuard’s ability to automatically block unwanted and fraudulent clicks, which helps in saving advertising budgets from being wasted on non-genuine user interactions.
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Ease of Use
The platform is noted for its user-friendly interface, which makes it easy to integrate and use on a daily basis. Even users with limited technical know-how find it straightforward to deploy and manage.
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Transparent Operations
The tool offers transparency in its operations, allowing users to see clear reasons for each invalidated engagement. This helps in maintaining the integrity of campaign data.
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Real-Time Monitoring
With real-time analytics, TrafficGuard provides continuous monitoring and protection against ad fraud, ensuring that campaigns are safeguarded around the clock.
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Comprehensive Reporting
The software offers granular reporting and transaction-level exports, which are valuable for detailed analysis and optimization of campaigns.
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Knowledge Base and Support
Some users feel that the customer support, especially for the free version, could be enhanced. Additional resources such as video tutorials could also help users better understand the functionalities of the tool.
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High Competition Keyword Costs
There are concerns about the cost-effectiveness when dealing with high competition keywords, as this can increase the cost per action (CPA) significantly.
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Cost Structure
The pricing structure might be considered high, especially when large volumes of media buys are involved, as TrafficGuard charges a percentage of the ad spend.
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Depth of Traffic Analysis Details
Users have expressed a desire for more detailed explanations about how traffic is detected and validated. More in-depth insights could help in strategizing against sophisticated ad fraud techniques.
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Adaptability and Learning
While TrafficGuard uses machine learning to detect new fraud tactics, continuous updates and training on emerging threats would enhance its effectiveness further.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
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