TextMagic Reviews

SMS marketing is a unique approach that often takes the simplest and easiest route in communicating with people. The simplicity of this method lies in the fact that it does not allow tagging people or uploading videos or long texts. It restricts the message to be written within 160 to 800 characters only.

If you haven’t tried SMS marketing yet, it’s high time you do. TextMagic is an all-in-one SMS marketing platform that enables users to send bulk notifications, reminders, and alerts to their customers. It offers users the ability to send messages to over 200 countries and integrate with other tools through an API, among other features.

TextMagic: SMS Marketing Software

In 2001, Dan Houghton founded TextMagic in the United Kingdom, which currently serves more than 100,000 businesses worldwide. The SMS marketing product offers features such as campaign surveys and two-way communication, which are comparable to other similar products in the market. However, TextMagic lacks specific subscriber segmentation, making it one of the most expensive options available. Solutions like SlickText offer similar pricing but with more powerful features.

The cost of a message with TextMagic starts at $0.04 per message, but most clients pay between $20 to $1,000 monthly. As a result, TextMagic is one of the costliest SMS marketing options available. Although TextMagic is suitable for small businesses that want to stay in touch with their existing subscribers, its data-collecting methods, segmentation, and customer list creation limitations make it less desirable for most businesses.

About TextMagic

TextMagic is a reliable platform that businesses can use for implementing SMS marketing campaigns. It is an all-in-one mass messaging solution that uses advanced SMS capabilities to communicate with customers. With TextMagic, businesses can deliver notifications, alerts, reminders, confirmations, and SMS marketing campaigns in bulk.

The platform also allows the scheduling of SMS messages and easy consumer segmentation by dividing contacts into categories and lists. Additionally, TextMagic offers subscription forms to capture information from website visitors and build contact lists.

If 160 characters are not enough, TextMagic allows sending messages up to 918 characters long, with the option of adding Word or PDF files and photos. Furthermore, businesses can automate the processing of incoming SMS messages, send auto-replies, and add new subscribers to the list automatically by designing rules.

The admin panel of TextMagic provides users with access to data such as open and delivery rates and expenses, enabling them to assess performance. Additionally, TextMagic regularly backs up all contact lists, information, and messages, ensuring that businesses can retrieve their important data whenever required.

What are the benefits of using TextMagic?

The Advantages of Using TextMagic are:

How Does TextMagic Work?

Text Magic’s different text message marketing solutions are accessible via their internet, desktop, or mobile app.

You may immediately create a message after logging into your account using the “Compose” option. Then, it merely takes a few clicks to choose a group of contacts, type a message, and send bulk SMS. Your bulk messages may include tags, files, and predefined templates.

Users may manually enter contacts into each new message or import them into TextMagic from other apps. In addition, the tool allows you to generate specific subscriber lists to improve your SMS advertising strategy. 

Subaccounts let you share inboxes and contact lists with your team, and each team member may plan messages to go out at precise times while tracking delivery rates. In addition, TextMagic has a chat feature that allows you to communicate with your clients, who may then message you back on your virtual number.

TextMagic also has API gateways that allow it to be integrated into almost any commercial software. They provide tools and prewritten code on their web pages to help you with this. Non-programmers may use Zapier to connect TextMagic to thousands of other apps. Zapier can link TextMagic to a variety of apps, including but not limited to:

Who Makes Use of TextMagic?

TextMagic’s scalable services are ideal for many sectors, especially small organizations. TextMagic is most popular among the following sorts of businesses, according to their testimonials:

TextMagic offers a wide range of services that may be used by several businesses wishing to expand their reach. Many small businesses have found their text messaging services useful regarding client retention and outreach. The following companies use TextMagic:

TextMagic Detailed Features

The robust bulk SMS platform assures accuracy and makes it simple for users to deliver brief messages to customers, suppliers, and employees. Using a single platform, users can effortlessly import contacts and manage lists. 

The email-to-text conversion means recipients are constantly kept up to speed on crucial topics, and SMS responses are likewise sent as emails. In addition, text messages may be received online using shared, dedicated lines. Worldwide SMS coverage allows consumers, vendors, and employees to reach more than 200 countries and 1,000 mobile networks.

The native applications for iOS and Android provide consumers more bang for their buck by allowing them to send and receive text messages from anywhere, at any time. The comprehensive text messaging platform improves company communications by enhancing communication. Dedicated virtual numbers allow recipients to receive SMS without first giving them one. In addition, the SMS sender ID reveals the company’s name as the sender, which acts as a powerful branding tool.

The program allows users to send lengthy messages of up to 918 characters in addition to small 160-character messages, ensuring that no critical information is overlooked. 

The platform’s support for Unicode SMS and numerous languages, such as Arabic, Chinese, Japanese, Russian, and others, makes it perfect for multi-site organizations operating across multiple nations. In addition, advanced reporting and analytics capabilities make examining performance measurements easier and exporting data as needed.

TextMagic is jam-packed with features to help you get the most out of your SMS marketing campaigns. Here are a few of the most important things you’ll accomplish with it:

You’d think that every SMS marketing supplier would have a mobile app, but this isn’t always the case. TextMagic’s iOS and Android applications cover all bases. They can do nearly all of the operations on the site’s desktop version, allowing you to manage campaigns from anywhere.

Under Services, you’ll find a host of extra useful tools. Forms, APIs, and text-to-speech are all examples of this. Take time to read through them, watch the lessons, and discover TextMagic’s great capabilities.

TextMagic’s reporting tool allows you to keep track of critical data like the number of messages sent and received, your delivery rate, and response percentages. It also includes a handy Product Usage page that shows which portions of TextMagic are being used the most, allowing you to concentrate on what’s working while also identifying new areas for improvement.

TextMagic makes the task of monitoring and maintaining contacts much easier. For example, you may import Excel or CSV files, add custom fields, and perform custom actions like sharing with sub-accounts, concealing, and adding additional profile information.

Another wonderful TextMagic function is chat. This area may keep track of open conversations, examine previous messages, and follow up. You may also receive alerts if you enable notifications whenever your computer is open.

TextMagic offers a big template collection as well. It may be used for various things, such as appointment reminders, call-back requests, and more. You may also create templates suited to your company’s specific needs.

TextMagic’s core feature is the composition of SMS messages. From your dashboard, you may instantly create a large number of messages. Everything is extremely simple. Choose from your contacts, lists, or often sent things to send to.

After that, select the sender ID and compose your message. That’s all there is to it. You can also use the scheduling tool to create a schedule and guarantee that messages are delivered on time. TextMagic is connected to the following applications via Zapier:

Gmail, Mailchimp, Pipedrive, Facebook Leads, ClickFunnels, and Active Campaign

TextMagic includes a good number of tools for constructing subscriber lists. Manual imports, keywords, and online forms may all be used to grow your list. Alternative initiatives, such as text polls and opt-in links, are available through SlickText and SimpleTexting. However, because of the lack of diversity, your company will have less opportunity to create subscribers and consumers in unique and interesting ways. 

Automations are activities that are initiated in response to specified occurrences. The most typical use cases for automation in SMS marketing include sending messages to consumers automatically, categorizing clients into different categories, and more. Keyword autoresponders and list development are two areas of TextMagic where automation may help you streamline your engagement and list building.

Customers write terms to become subscribers, which are known as keywords. They’re one of the most effective strategies to grow your SMS contact list. TextMagic’s keyword creation is simple to use and includes a variety of editing possibilities.

How you edit your keyword response differs from how you edit other SMS marketing tools. For example, voice messages are one of the many auto-responses available. Although typical text responders are likely to be used, these unusual solutions can help your company stand out and communicate with subscribers.

You may also work with certain nations by targeting keywords. This is useful for firms who wish to target a specific demographic without risking attracting subscribers from other nations.

The TextMagic customer service crew is quite helpful. They may be reached through live chat, text, or phone. Monday through Friday, 6 a.m. to 11 p.m. UTC, and weekends, 9 a.m. to 3 p.m. UTC.

TextMagic’s auxiliary content includes a blog and SMS marketing advice for the many businesses they represent. These materials will be beneficial to both beginner and seasoned SMS marketers.

TextMagic Detailed Integrations

TextMagic’s integrations are all managed via Zapier. In addition, a REST API is also available for TextMagic. The REST API of TextMagic is frequently used for the following purposes:

TextMagic makes every effort to assist clients utilizing their API Gateway, but only in areas directly related to their API documentation or pre-written wrappers. Unfortunately, they don’t offer development help, so you’ll have to write the code outside TextMagic.

According to TextMagic’s website, they can ensure that text messages will be sent immediately once they get a request. As long as the recipient’s phone has coverage, messages are usually sent within a few seconds. 

However, they emphasize that the ultimate delivery time cannot be guaranteed because it depends on network conditions beyond their control. As a result, they have a 98.4 percent average delivery rate, significantly lower than many of their competitors, who have a 99 percent + or 100 percent delivery record with a Service Level Agreement.

TextMagic sites and services use SSL/HTTPS encryption, and your contacts, messages, and accounts are fully backed up year-round, 24 hours a day, seven days a week. 

Alternatives to TextMagic 

The top alternatives that are available in the market to TextMagic are listed below:

SMS is a versatile and important marketing tool, and your chosen platform depends on your company’s demands. Choosing a platform that matches your needs is critical, regardless of your industry, budget, development knowledge, or scalability. Let us look into a few comparisons:

How Does Twilio Stack Up Against TextMagic?

Twilio is a text marketing software platform that includes everything you need to start. It comes with advanced segmentation and automation tools, APIs, and connectors that allow you to link SMS to any of your websites, applications, or workflows.

While Twilio is known for being a developer’s tool (which we are), we’ve also developed a set of tools and no-code capabilities to allow anybody to utilize our platform for SMS marketing, regardless of their coding knowledge or technical know-how. 

In addition, our APIs may also be used to integrate with services like HubSpot, Shopify, Salesforce, Zapier, and other customer relationship management (CRM) applications.

Twilio Studio is a visual workflow builder that allows developers and marketers to create amazing customer experiences. This tool creates automated campaigns, contact center processes, autoresponders, SMS surveys, drip campaigns, and appointment reminders. Additionally, for a comprehensive omnichannel experience, you may link other channels (email, voice, WhatsApp, etc.).

Start with Twilio’s CodeExchange, a collection of code examples that will guide you through everything from setting up SMS notifications to creating an opt-in app.

Is Twilio better than TextMagic?

Twilio is a cloud communications platform, unlike most other SMS text messaging services on this list (often referred to as a communications platform as a service or CPaaS). Rather than a monthly price tier, you pay for texts sent and received and carrier rates. Twilio allows you to send a single text message for as little as $0.0075, and local phone lines start at $0.

Twilio enables phones, VoIP, and messaging to be incorporated into the web, desktop, and mobile apps, paving the way for the future of business communications. We handle the cumbersome telecom gear and offer a globally accessible cloud API that developers may use to create sophisticated and complicated communications systems. 

TextMagic is a UK-based SMS provider with over 14 years of expertise in helping businesses enhance communications and mobile marketing by sending and receiving text messages over the Internet.

TextMagic Review Conclusions

To sum up this review, I can say that TextMagic is one of the most trusted options for strong SMS marketing solutions. It’s really easy to use and requires little to no programming knowledge to get started. It has a basic user interface, and sending messages to our pals takes only a few minutes. In addition, it’s a time-saving feature to include pre-formatted templates and files in your works. 

Their pricing structure is oriented toward small businesses. Customers are unconcerned about underutilizing TextMagic since they pay for each text message.

Companies have far more freedom, regardless of how often they use SMS marketing, because there is no monthly fee. Larger organizations that send a large number of text messages, on the other hand, may find this to be too expensive.

Is TextMagic worth the money?

TextMagic prioritizes efficiency and automation, which we found appealing. Additionally, small businesses already accustomed to various marketing means would benefit greatly from API Gateways and Zapier connections.

Their website has many API resources, including wrappers for almost a dozen different programming languages. There are also how-to articles, video courses, and customer service available 24 hours a day, seven days a week.

The ability to import contacts saved us a lot of time. The option to conduct two-way text conversations with customers and the capacity to share inboxes with other team members was also a fantastic addition. 

Their website has many API resources, including wrappers for almost a dozen different programming languages. Customers in the United States, the United Kingdom, and Australia may also access how-to articles, video courses, and 24/7 customer service. Try it out today!