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Best SMS Marketing Software

Nowadays, it is easier than ever to stay in touch with customers and potential clients. All business owners and marketers know that attracting prospects is essential for the proper functioning of a company. Therefore, most use SMS marketing strategies to reach people directly in their text inboxes. 

Staying in permanent touch with your target audience will give them the feeling of belonging to a community. And that’s what you want to create! A strong and coagulated group that is interested in your company. 

Compare SMS Marketing Software

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SimpleTexting is a comprehensive text messaging platform tailored to empower small businesses. Recognizing the ubiquity and immediacy of text messages, SimpleTexting offers tools to send SMS marketin...
Learn more about SimpleTexting
Octane AI is an all-in-one platform for SMS automation, quizzes, and Facebook messenger. It offers customizable opt-in tools to grow the marketing list at a rapid rate. With the help of these engagin...
Learn more about Octane AI
MailerSend is a cloud-based email system designed for developers that offers a wide range of options and tools. However, it is also intuitive and user-friendly, which means non-technical team members...
Learn more about MailerSend
Omnisend is a sophisticated marketing automation platform tailored for e-commerce businesses, aiming to streamline multi-channel marketing efforts. With its robust suite of features, Omnisend allows ...
Learn more about Omnisend
Birdeye Messaging is a comprehensive communication platform designed by Birdeye, aimed at enabling businesses to streamline their interactions with customers across various channels. This software st...
Learn more about Birdeye Messaging
Mensagia is an omnichannel communication platform designed to empower businesses of all sizes to connect and engage with their customers more effectively. Imagine reaching your target audience throug...
Learn more about Mensagia
Gupshup is a comprehensive conversational messaging platform designed for businesses to automate and enhance customer engagement across multiple channels. Gupshup is a leading conversational messagin...
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NotifyVisitors is a marketing automation software that helps businesses increase sales and revenue. It offers a wide range of tools for email marketing, SMS marketing, WhatsApp, push notifications, p...
Learn more about NotifyVisitors
TextMagic is a comprehensive business text messaging service that enables organizations to send bulk SMS, alerts, reminders, confirmations, and marketing campaigns to their customers, staff, and supp...
Learn more about TextMagic
First, you don’t have to become a digital marketing expert with Drip. This software’s primary purpose is to be a marketing professional in your place and move your focus to the actual bus...
Learn more about Drip
Sakari is a cloud-based text messaging service that enables businesses to send SMS reminders, alerts, confirmations, and marketing campaigns. It offers features like managing SMS campaigns from your ...
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Sinch is a global leader in cloud communications for mobile customer engagement, offering a broad range of services including SMS messaging, voice, email, video, and verification APIs. It enables bus...
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Rejoiner is a retention marketing software and service that helps businesses grow their email and text revenue by 30% per year. It simplifies the complex process of retention marketing by providing t...
Learn more about Rejoiner
Twilio is a robust platform for customer engagement that provides several tools to facilitate efficient communication between companies and customers. Its services include Phone, Video, Messaging, Tw...
Learn more about Twilio
Emotive is a powerful software solution that aims to transform the way e-commerce businesses interact with their customers using SMS and MMS marketing. This platform provides a wide range of tools an...
Learn more about Emotive
CRM Messaging is a state-of-the-art software solution designed to streamline communication between businesses and their customers. Offering a suite of powerful features, it allows companies to engage...
Learn more about CRM Messaging
Salesmsg is a cloud-based SMS and MMS messaging platform designed for businesses seeking a powerful yet user-friendly solution for their communication needs. This software facilitates seamless intera...
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Upland Mobile Messaging is an SMS marketing software and API that enables organizations to send personalized SMS messages to engage and connect with supporters, donors, and volunteers. It offers dyna...
Learn more about Upland Mobile Messaging
SlickText is a text marketing platform designed to help businesses of all sizes communicate with their customers through SMS messages. With this tool, businesses can easily create and send text messa...
Learn more about SlickText
Postscript is a specialized SMS marketing and sales platform designed for Shopify brands, focusing on enhancing customer engagement and driving sales through text messaging. It’s a comprehensiv...
Learn more about Postscript

What is SMS marketing?

SMS is not only a service people use to keep in touch with their friends, families, or coworkers. The short message service can be used as a digital marketing strategy so that businesses can send offers, promotions, news, and coupon codes to their clients. Sms marketing allows you to design a strategy based on texting via automated text messages. Text marketing is a simple and easy way to approach clients and increase your return on investment.

SMS marketing includes welcome texts, product launches, seasonal sales, discount announcements, requesting customers to fill out surveys, or other promotions.

How to do SMS marketing?

The best way to do this kind of strategy is by using SMS marketing platforms to help you automate text messages. You can find on the market many tools specialized in providing only SMS marketing, but there are also other more extensive systems for other marketing automation efforts.

These kinds of platforms are easy and user-friendly. You have to upload your contacts list and their info, and the software will get all the work done, including tracking the marketing campaign data.

Does SMS marketing work?

It seems that customers like this approach, too, with statistics showing that 70% of them think receiving a sales message is a good marketing strategy to catch their attention. Moreover, people open messages received via SMS quicker than an email. This happens because SMS marketing is a more personal way to keep in touch with people.

In addition, the SMS marketing strategy has the advantage of tracking the performance of your sales messages. Some strategies to find out if it works are providing coupon codes available only via SMS campaign or links to your web page. This way, you will see how many sales and web visits you get with the help of this strategy.

Best practices of SMS marketing to increase sales

You should consider some SMS marketing best practices before starting to hit your customers’ phones. However, there are several guidelines to follow when designing an SMS marketing strategy. First, marketers have to obtain permission from contacts to send sales messages.

At the same time, it is important when you send SMS messages. Since it is a more personal way of contacting clients and potential customers, you don’t want to bother them too frequently.

Instead, text message them when you have something important and urgent to announce. And consider the time of the day you apply this marketing strategy. For example, using a discount received through a message at 3 AM won’t happen. And customers will be disappointed by the lack of professionalism of your business.

Thinking about how long should be a sales message is also essential. Don’t get too lost in details. When you have the opportunity to approach people directly in their text messages, be as quick as possible.

Authors

Rashi Arora

Writer

Rashi Arora

Product Owner @ Broadcom

Content Writer & Review Specialist

Rashi Arora is currently working as a Project Manager at Aventra Group. Prior to this, she was a Product Owner at Broadcom. Rashi has gained expertise by managing renewals on Salesforce CPQ and improving the Renewal Admin Portal.
Ana Maria Constantin

Expert

Ana Maria Constantin

CMO @ Tekpon

Chief Marketing Officer

Ana Maria Constantin, the dynamic Chief Marketing Officer at Tekpon, brings a unique blend of creativity and strategic insight to the digital marketing sphere. With a background in interior design, her aesthetic sensibility is not just a skill but a passion that complements her expertise in marketing strategy.

SMS Marketing Software Insights

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