Upland RO Innovation Reviews

What is Upland RO Innovation?

Upland RO Innovation is a customer reference management software that enables sales, marketing, and customer success teams to track reference requests and engage with their best advocates. The platform streamlines the process of finding and delivering customer references, testimonials, and case studies, boosting engagement with potential customers.

It formalizes and scales customer reference programs, using nomination portals and gamification to encourage customer engagement. RO Innovation protects customer references from burnout and fatigue by tracking and preventing overuse.

With real-time analytics dashboards and reports, RO Innovation proves the ROI of customer advocacy, showcasing the impact of references on accelerated deals and influenced revenue. The software aligns customer advocates with the buyer journey, providing sales teams with relevant references and testimonials based on opportunity details. Integrating seamlessly with top sales and marketing tools, RO Innovation becomes a natural addition to any sales and marketing tech stack.

As a complete advocacy and reference center, RO Innovation offers features to prevent advocate burnout, unite customer reference data, automate nomination and request processes, and provide customizable content microsites. With its cloud-based approach, RO Innovation empowers enterprises to leverage customer advocacy in sales and marketing initiatives, ultimately winning new business faster and strengthening customer relationships.