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MailOptin Reviews

& Product Details

The best lead generation WordPress plugin? Yes, you have heard it right! We understand and strongly believe that when it comes to creating an email list or selecting a WordPress plugin that will further generate leads, companies and organizations tend to get confused on the best tool to use as there are so many available in the market.

Recommended For

  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal


  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux


MailOptin Pricing

Starting from:

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

MailOptin Features

Features list not provided by MailOptin.

MailOptin Alternatives


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Klaviyo is an email marketing software specialized in eCommerce stores. It is best on platforms like Magento, BigCommerce, a...

We are here to rescue. As it is said, email is considered one of the most common and reliable online marketing tools and is one of the best ways to reach potential customers. Considering that, there comes a need to search for a proper email marketing and lead generation platform for WordPress users. This is where MailOptin comes into the picture and proves to be a hero. So without further ado, let us dive into the review for this awesome tool.

What is Mailoptin?

MailOptin is a specifically designed plugin that makes list building easy, quick, and result-oriented. We believe that designing and creating an effective optin form is an important job. It is the most significant aspect of every successful list-building strategy. Hence, MailOptin is a tool that provides numerous features to understand the visitor’s behavior.

Furthermore, one can also analyze the performance and perform various experiments like A/B Split testing, etc., to develop better options for better results and conversions.


MailOptin is a lead generation and email marketing automation plugin that is exclusively designed for WordPress sites. It comes with both free and paid versions. This plugin enables its users to convert their website visitors into clients and email subscribers, grow its email and newsletter lists to execute strategic campaigns.

In addition to all these, the plugin is equipped with a user-friendly form and a well-formulated template builder that allows its users to create attractive and professional opt-in forms and email newsletters.

What does Mailoptin do? 

MailOptin is responsible for providing its users with all the tools and functionalities required to generate leads and convert potential visitors to their WordPress websites without making any manual effort. In addition, this WordPress lead generation and email automation/marketing plugin brings to the table multiple kinds of optin forms, which further helps in greatly diversifying the way someone collects leads.

Users can use various lightbox popups, notification bars, slide-ins, sidebars, and widgets embedded in-page and call these to action whenever required. Compared to other similar software and plugins available in the market, MailOptin outruns itself in speed and performance. In addition to that, this plugin is straightforward to use, and one can start creating optin forms without any prior knowledge of coding.

Furthermore, the customization available is fluid and provides a seamless experience, all thanks to the built-in template and form builder, which saves a lot of time for the users. Another excellent feature that left us awestruck was that every change we made in the plugin was visible.

MailOptin Features

MailOptin has many pre-designed templates for its users’ opt-in forms that one can easily deploy to their site. Users don’t need to design anything from scratch. All they need to do is choose a template that suits their needs. Once that is done, they can connect the plugin to an email service provider and build the list. In addition to that, it also provides us with other awesome features that are listed below:

  • Advanced Targeting

MailOptin advanced targeting can dramatically boost conversion rate. It does this by displaying targeted optin forms to specific parts of the website it is connected to. This could be on certain posts, pages, custom post types, tags, categories, archives, or even search pages.

  • A/B Split Test and Analytics

MailOptin ships with an A/B test engine that allows its users to simultaneously run multiple variations of the optin campaigns to find out which one converts the best. The detailed reporting options in MailOptin provide important data to see how the selected forms are performing. Some of the information that users will get is the number of impressions, subscriber’s count, and conversation rate, which prove a lot helpful in performing day-to-day business.

  • Powerful Display Triggers

MailOptin gives its users complete control over where and how they can display the forms. There are different display rules or triggers available, from which users can choose the one they find is the most appropriate for them. For example, if someone wants the optin to be displayed only when a visitor has visited a certain number of pages or has scrolled down a specific percentage of your website content, the MailOptin intelligent trigger engine will make it happen.

The display triggers available include Click Launch, which is very useful for content upgrades, After X seconds, Exit Intent, After scrolling down X percent, Visitor has viewed X pages, Adblock detection, and Device detection.

  • Gated Content Option

MailOptin allows users to lock out the extra content behind the walls of the optin forms. This means that one can hide any content from the visitors and reveal the same content to them only when they sign up to the specific email list. This is awesome stuff, and if used properly, one can surely gain a lot of subscriber’s count. Interesting, isn’t it?

  • Email Automations

With this excellent feature, users can send emails to their subscribers to notify them of the latest published posts. Users can also decide on making posts a daily, weekly, or monthly digest. One does not need to manually set up the email each time they want to send out emails. There is a default template that people can use, and there is an option to import or code a personalized template.

  • Automated Email Newsletters

This feature allows the users to create different types of emails or automatic newsletters for their subscribers. For example, publishing a new post on their website will automatically trigger an email (event-triggered) to their subscription list. One can choose any readymade template available for this. Then, as soon as they click on Publish button, the plugin will start doing its work.

  • Exit-Intent Technology

A large percentage of visitors who abandon a site won’t ever come back. MailOptin has exit intent technology that determines when visitors want to leave the website. The exit-intent technology then displays an opt-in form at this moment to prevent those visitors from going away.

MailOptin Pricing

Unlike most premium plugins available in the market with confusing pricing formats, MailOptin offers four pricing plans, which are quite straightforward. Also, they offer a lite version of the plugin with few features. Or you can book a demo before buying a subscription.

Starting From: $79/per year (Annually Plan)

Pricing Model: Subscription

Free Trial: 14-day money return policy

Also, if you want to enjoy this plugin more and save some money, take our Mailoptin coupon for your subscription!

MailOptin Integrations 

MailOptin offers integration with all the popular email marketing services available in the market. The integration is very straightforward. On the “Connections” options page of the plugin, users will find various ways to establish a connection to the email marketing service provider of their choice. Some of the most popular integrations that are offered are listed below:

  • Aweber
  • ConvertKit
  • CampaignMonitor
  • MailChimp
  • GetResponse
  • Drip
  • Elementor
  • MailPoet
  • EmailOctopus
  • MailerLite
  • Sendy
  • ActiveCampaign

MailOptin Alternatives 

The MailOptin alternatives that people can consider for business are as follows:

These powerful tools will help users get in touch with the target group through different channels such as emails, phone messages, and pop-ups, further encouraging people to subscribe to the email list.

MailOptin vs. MailChimp 

MailChimp is a top-rated email marketing service for small and developing enterprises that can also handle large emails for big businesses and organizations. It is a user-friendly and affordable tool available on the market. In addition, this software comes packed with various other tools for creating, tracking, and managing email campaigns.

One feature, though, stands out among the rest is MailChimp’s automation. If someone’s decision of an email marketing service comes down to automation, then MailChimp is the ultimate choice for them. One cannot do better in the market today with self-sending emails. MailChimp’s automation features cover a broad scope, and they have something for every scenario.

In terms of pricing, MailChimp’s pricing is also simple. In addition, there’s a free plan which gives users access to some templates and simple automation. This package is suitable for beginners who are new to email marketing.

Next, we have the Essentials package. It costs $9.99 but doesn’t allow customizing templates. However, users can perform split testing and branding. The Standard plan does allow its users to customize templates. Additionally, one gets audience insights, and it costs $14.99 every month.

With the Premium plan, one is required to pay $299 every month. In addition to the benefits in the Standard Package, this plan offers priority phone support.

MailOptin Review Conclusions 

We found MailOptin to be a great tool, and we really liked how it puts together all of the optin form settings into the WordPress Customizer for real-time previews, and one does not require to reload the page again and again. Additionally, the integration of automation features for new posts helps in adding some more differentiation.

MailOptin attempts to make lead generation pretty easy for its customers, making their list-building strategy worthwhile. The WordPress plugin helps you in building an email list like a pro. Thanks to its premium features that make the whole process engaging and productive.

All in all, if you’re looking for a way to display opt-in forms on WordPress, MailOptin is a quality plugin from an active and responsive developer. One can surely give the free version a try and then see if they want to upgrade to one of the premium versions for more flexibility. We believe that it is one of those plugins you will purchase today, and in the future, you will look back and smile, knowing that you made the best decision.