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MailOptin Reviews

& Product Details

What is MailOptin?

MailOptin is a plugin designed specifically for list building, which makes the process quick, easy, and result-oriented. Creating an effective optin form is crucial to building a successful email list, and MailOptin offers numerous features to help you understand visitors’ behavior. With A/B split testing, you can analyze performance and experiment with different options to improve results and conversions.

MailOptin is an email marketing automation plugin that works exclusively with WordPress. It comes in both free and paid versions and enables users to convert website visitors into clients and email subscribers, growing their email and newsletter lists to execute strategic campaigns.

The plugin includes a user-friendly form and a well-formulated template builder that makes it easy to create attractive and professional opt-in forms and email newsletters.

Best For

Lead Generation, Email Automation & Newsletters
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name

    Proper Fraction LLC

  • Located In

    United States

  • Website

Starting from:

$89 /year

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

MailOptin Pricing has three packages: Standard, Pro, and Agency. The Standard plan costs $89/year and includes one site. For more sites, you need to opt for Pro or Agency plans. A lifetime plan is also available for $999. Furthermore, you can try it for Free with the MailOptin Lite version.

See MailOptin Coupons

MailOptin Standard

$89For 1 site

MailOptin Pro

$199For 3 sites

MailOptin Agency

$399Unlimited Sites
  • Reporting & Statistics
  • Lead Segmentation
  • Personalization

Additional Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Dynamic Content
  • Drip Campaigns
  • Event-Triggered Actions
  • Subscriber Management
  • Template Management
  • Lightbox Popup
  • Notification Bar
  • Slide-In
  • Sidebar/Widget
  • Exit-Intent
  • Content Lock/Gated Content
  • Display Rules Highlight
  • AdBlock Detection
  • Device Targeting
  • WooCommerce Targeting
  • Spam Protection
  • User Targeting
  • Third-Party Integrations


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Tell us your opinion about MailOptin and help others.

Creating an email list and selecting the right WordPress plugin to generate leads can be overwhelming with so many options available in the market. However, we are here to help you out.

Email is considered one of the most reliable marketing tools to reach potential customers, and finding the right email marketing and lead generation platform for WordPress users is crucial. This is where MailOptin comes in as a hero. In this MailOptin review, we will dive into this awesome tool that can help you with your lead generation needs.


What does Mailoptin do? 

MailOptin is a WordPress plugin that provides users with all the necessary tools and functionalities to generate leads and convert potential visitors to their websites without requiring manual effort. This lead generation and email automation/marketing plugin offers a variety of opt-in forms, including lightbox popups, notification bars, slide-ins, sidebars, and widgets that can be embedded in-page and triggered when needed.

Compared to other similar software and plugins, MailOptin is faster and more efficient. It’s also very easy to use, and users can start creating opt-in forms without any prior knowledge of coding.

The plugin offers fluid customization and a seamless experience, thanks to its built-in template and form builder, which saves users a lot of time. Another great feature is that every change made to the plugin is visible.

Details of MailOptin Features

MailOptin has many pre-designed templates for its users’ opt-in forms that one can easily deploy to their site. Users don’t need to design anything from scratch. All they need to do is choose a template that suits their needs. Once that is done, they can connect the plugin to an email service provider and build the list. In addition to that, it also provides us with other awesome features that are listed below:

  • Advanced Targeting

MailOptin’s advanced targeting can dramatically boost the conversion rate. It does this by displaying targeted opt-in forms to specific parts of the connected website. This could be on certain posts, pages, custom post types, tags, categories, archives, or even search pages.

  • A/B Split Test and Analytics

MailOptin ships with an A/B test engine that allows its users to simultaneously run multiple variations of the opt-in campaigns to find out which one converts the best. The detailed reporting options in MailOptin provide important data to see how the selected forms are performing. Users will get information on the number of impressions, subscriber count, and conversation rate, which prove very helpful in performing day-to-day business.

  • Powerful Display Triggers

MailOptin allows its users to have complete control over the placement and display rules of their opt-in forms. Users can choose from a variety of display triggers, based on their preferences. For instance, if a user wants the opt-in form to be displayed only after a visitor has viewed a certain number of pages or has scrolled down a specific percentage of the website content, the MailOptin intelligent trigger engine will make it happen.

The available display triggers include Click Launch, which is especially useful for content upgrades, After X seconds, Exit Intent, After scrolling down X percent, Visitor has viewed X pages, Adblock detection, and Device detection.

  • Gated Content Option

MailOptin allows users to lock out the extra content behind the walls of the opt-in forms. This means that one can hide any content from the visitors and reveal the same content to them only when they sign up for the specific email list. This is awesome stuff, and if used properly, one can surely gain a lot of subscribers. Interesting, isn’t it?

  • Email Automations

With this excellent feature, users can send emails to their subscribers to notify them of the latest published posts. Users can also decide on making posts a daily, weekly, or monthly digest. One does not need to manually set up the email whenever one wants to send out emails. People can use a default template, and there is an option to import or code a personalized template.

  • Automated Email Newsletters

This feature allows users to create different types of emails or automatic newsletters for their subscribers. For example, publishing a new post on their website will automatically trigger an email (event-triggered) to their subscription list. One can choose any readymade template available for this. Then, as soon as they click on the Publish button, the plugin will start doing its work.

  • Exit-Intent Technology

A large percentage of visitors who abandon a site won’t ever come back. MailOptin has exit intent technology that determines when visitors want to leave the website. The exit-intent technology then displays an opt-in form at this moment to prevent those visitors from going away.

MailOptin Integrations detailed

MailOptin offers integration with all the popular email marketing services available in the market. The integration is very straightforward. On the “Connections” options page of the plugin, users will find various ways to establish a connection to the email marketing service provider of their choice. Some of the most popular integrations that are offered are listed below:

  • Aweber
  • ConvertKit
  • CampaignMonitor
  • MailChimp
  • GetResponse
  • Drip
  • Elementor
  • MailPoet
  • EmailOctopus
  • MailerLite
  • Sendy
  • ActiveCampaign

MailOptin Review Conclusions 

After testing various tools, we found MailOptin to be an excellent option. One of the features we appreciated the most was how it combines all the opt-in form settings into the WordPress Customizer for real-time previews, without the need to constantly reload the page. Additionally, the tool’s automation features for new posts add a nice touch of differentiation.

MailOptin makes lead generation a breeze, making it a worthwhile investment for those looking to build their email list. With premium features that make the process both engaging and productive, the WordPress plugin enables users to build their email list like a pro.

Overall, if you’re searching for a way to display opt-in forms on WordPress, MailOptin is a top-tier plugin from an active and responsive developer. We recommend testing out the free version first before deciding whether to upgrade to one of the premium versions for added flexibility. We believe that this is the type of plugin you’ll be happy you purchased and will continue to use for years to come.


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