Apollo.io

Category Lead Generation
Reviewed by Rashi
Updated September 20th, 2021

Tekpon Score

8.4

Users Score

7.5

Apollo.io Review

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Are you looking to improve your sales significantly? If the answer is yes, then you have landed on the right page. We believe prospecting is the gateway to a profitable business. But, to do it effectively, you need the right software.

Today we are super excited to review a fantastic software tool for you. Very recently, we came across this software and loved every bit of it. But, of course, we are talking about Apollo.io, a data-driven platform that helps the sales team or small business owners do deep outreach, target prospects with precision, reach out, and engage them at speed and scale.

So without further ado, let us dive in!

UI/UX

8.9

Ease of use

8.5

Value for Money

8.0

Features

8.2

Customer Support

8.5
Pricing Details

Starting from: $49/month

Pricing Model: Per user

Yes, has free trial

Yes, has free version

PROs
  • Great UI experience
  • Accuracy
  • Easy to use
  • Good Customer Support
CONs
  • Expensive
  • Limited Integrations
Best for
  • Small business
  • Medium business
  • Large enterprises
Deployment
  • Cloud, SaaS, Web-Based

What is Apollo.io? 

Apollo.io is an excellent, intelligent, data-first engagement platform that helps sales representatives identify sales opportunities and boost the quality of conversations they are having with sales prospects. Apollo.io has over 750 million users in over 200 countries globally, which we believe is a huge deal.

The actual differentiation point that makes Apollo.io stand out among other sales automation tools available in the market is a sales engagement platform that combines what usually are two unique functions. A database of contacts and the ability to run full outbound campaigns. It provides an extensive database of over 200 million contacts across 10 million companies that you can quickly access and necessary into their workflow tool.

The workflow tool allows a user to build out complete sequences customized to an individual’s needs. It includes:

  • Emails
  • Calls
  • Task Management
  • Rules Engine

Like all other SaaS software, Apollo.io has excellent features that vary according to the pricing plans. We will be explaining everything in detail in the latter part of the review.

What is Apollo io used for? 

While networking and prospecting sound pretty straightforward on paper, the process is very tedious and time-consuming if done without the right sales tool. Using the right tool like Apollo.io saves you hours you could have spent wading through thousands of LinkedIn profiles, hunting for contacts, organizing them, and manually exporting them one by one. Instead, with this software, people can do this task in minutes with just a few clicks.

Find leads with Apollo.io review Tekpon

In addition to that, one doesn’t need to worry about the double entries in the database. If software encounters any lead that is already present in the database, it skips it. It also enables you to take all verified emails and direct-dial phone numbers from LinkedIn and sync them with your CRM instantly. That is super smart.

Apollo.io Features 

The features that make Apollo.io a standout application in the market are listed below:

  • Database

An excellent feature of Apollo.io is the ability to access millions of contacts via Apollo’s database instantly. This is a time-saver, especially for companies that are priced out of more premium contact database offerings. The data feature comes with five main components. The first is the “prospect searcher,” allowing a user to target a specific prospect (company or contact) with 60+ filters. Notable Apollo prospect search filters include VC Funding, Technologies Used, and Job Changes.

The accuracy of any contact database is always going to vary. However, Apollo does guarantee that you receive valid emails and phone numbers. With the shift to working from home, they even offer mobile numbers.

For users of LinkedIn, their LinkedIn prospecting feature can be handy. It provides the ability to obtain the contact information of LinkedIn users, pushes their information to your CRM, adds to a sequence, and see what other information you may have on the prospect.

  • Data Enrichment

Data enrichment is an excellent value addition to their data offering because they will enrich your records with their 65+ data points in the Apollo database. In addition, Apollo Refresh can help your CRM stay up to date by notifying a user when a contact changes jobs or gets promoted.

Apollo’s database feature is a tremendous value add. However, not all data functionality is included in their pricing plans. Data enrichment, for instance, is considered the Custom Level, which still may be worth it, depending on your needs.

Data providers vary in quality and can be very dependent on a user’s needs. Therefore, it’s essential to get a random sample of data based on your buyer personas to assess quality. Some databases are more robust than others in terms of specific buyer personas.

  • Apollo Intelligence

The Intelligence feature of the Apollo platform is made up of;

  • Analytics
  • Scoring Engine
  • The Cockpit

Prebuilt dashboards make it easy to speed when analyzing the stand and essential measurements such as conversion and connect rates. For example, Apollo’s scoring engine has a pre-built scoring model based on prospect’s behavior to show a user who they should prioritize outreach and follow up to.

For example, if someone opened your email five times in the past hour, the tool notifies you as they’ve scored higher, giving a user reason to reach out. You do have the ability to customize your scoring model, and even with the pre-built scoring, you can see how the score is calculated. The Cockpit is where an individual user lives to get a single view of all their tasks, activities, and other relevant information. This view is fully customizable.

  • Apollo.io Workflow

The workflow feature of Apollo’s product is the core offering of their outreach tool. It’s part of a now crowded space that includes alternatives to Apollo such as category leaders, SalesLoft and Outreach.io. Like those tools, Apollo gives a user and team the ability to create custom sequences easily. In addition, Apollo’s Task Management provides reps with some research on target accounts. Finally, the Rules Engine helps develop standards among salespeople based on specific triggers, activities, and stages.

  • Customer Support

Apollo.io gives each customer a dedicated Customer Success Manager (CSM). This person helps with onboarding and other issues. You and your team can hop on a call with your CSM for personalized step-by-step guidance on how to use the tool. Customer Success Manager supports you by:

  • Providing outreach best practices and ongoing training.
  • Showing you how to leverage advanced features of your strategy.
  • Being always available through continual touchpoints to ensure success.

  • Apollo.io Analytics

Apollo analytics helps you run your campaigns with data-based insights, not instinct.

They have customizable dashboards and reports that combine behavioral and demographic data. By syncing with Salesforce, they cover the entire funnel. Reports tell you about:

  • Call connect rates.
  • Meeting conversion rates.
  • Opportunity win rates.
  • Deal sizes by industry/company size.

Apollo.io Pricing 

Regarding its costs,  Apollo pricing plans vary with four different plans. Also, all pricing is per user. Moreover, they offer a Basic Plan, which is free, and a 14-days free trial if you want to try the premium plans.

Starting From: $49/per user (Monthly Plan)

Pricing Model: Subscription

Free Trial: 14-days

Apollo.io Integrations 

Integrations that Apollo.io provides hit the mark with the standard integrations required most out of any sales tool. The notable integrations are listed below:

  • Salesforce
  • Gmail
  • HubSpot
  • Outlook
  • LinkedIn
  • Marketo
  • Sendgrid

In addition to these integrations, Apollo.io also offers an API.

Apollo.io Integration with LinkedIn

The Apollo Chrome extension streamlines using the LinkedIn Sales Navigator to target qualified prospects, immediately request their contact information and automate prospect engagement. Use the Sales Navigator and Apollo to build a curated prospect list and complete your contact research in LinkedIn without needing to leave your browser tab.

  1. Install the Apollo Chrome Extension.
  2. Find your Prospects on LinkedIn.
  3. Select prospects one-by-one or in bulk.

Apollo Extension sidebar for enhanced functionality

By clicking on the Apollo icon in the top right corner of your browser, you can open the extension’s full sidebar, which has enhanced functionality. What is displayed in the sidebar will vary based on the webpage you are on. Suppose you are viewing a contact in LinkedIn, for example. In that case, you will see the complete information you have stored in Apollo, and you would be able to take all the actions you could with the embedded elements of the extension, plus edit their custom fields and make phone calls.

Apollo.io Alternatives 

There are many Apollo.io competitors that a buyer may consider when looking for a sales engagement platform. SalesLoft and Outreach are sales engagement platform category leaders. There are other suitable options like:

  • Groove
  • SalesLoft
  • Mixmax
  • Xant
  • Playbooks
  • Yesware

Apollo.io vs. SalesLoft

SalesLoft provides the only complete Sales Engagement platform, helping industry-leading companies like IBM, Shopify, Square, and Cisco generate more revenue and deliver better experiences to their customers. In addition, SalesLoft is frequently recognized for its award-winning culture with recognitions from Fortune’s Best Workplaces, Comparably’s Best Places to Work, and Inc. Magazine’s Best Workplaces.

If access to Apollo’s database is the main reason for your purchase, there are Apollo.io alternatives such as; Zoominfo, Lusha, Seamless.ai, Clearbit, Uplead, and the list goes on and on. The database space is even more crowded because it’s foundational to cold sales outreach.

Apollo.io Review Conclusions

Apollo.io is an excellent product for outbound sales prospecting. Its ease of use and Chrome extension email finder deserve special mention. In addition to the same, it is a fabulous, reasonably priced tool. The combination of the database plus the sales engagement platform makes this product appealing and worth giving a shot at. Especially at the monthly Professional plan price point because of the risk-free flexibility.

  • Great value for the Professional plan
  • Monthly contract available
  • Two in one functionality

It does what it’s supposed to do superbly and then some. Apollo.io is up there with the best to get prospects’ contact details and engage them at speed and scale. So if you’ve been looking for a unified data-driven outreach and engagement tool, try Apollo.io today.