Zoho Survey Review
Zoho Survey is an all-in-one surveying solution for building custom surveys, sharing them, and gaining insights from responses. Can the Zoho survey maker add something new in a busy market that includes apps like Google Forms and SurveyMonkey? In the following review, you can find out how this app handles customer surveys and help your organization.
Ease of use
Value for Money
Starting from: $20/month
Pricing Model: Subscription
Yes, has free trial
Yes, has free version
- Support for offline surveys.
- Perfect for other Zoho products.
- Monitor surveys from a mobile app.
- Strong free version.
- Some bizarre feature omissions.
- Frustrating UI elements.
- Small business
- Medium business
- Large enterprises
- Non-profit Organization
- Cloud, SaaS, Web-Based
- Mobile - Android
Zoho Survey Questionnaire
Sometimes engaging with customers to understand how they view a product or feel about something your organization does is important. Zoho Survey is one of the leading surveying solutions, allowing business or personal users to create and send surveys quickly. In the following Zoho Survey review, you can read our thoughts on the app and see how it compares to other services for creating a survey questionnaire, understanding survey data, and how to act on customer surveys.
What is Zoho Survey?
Zoho Survey is an all-encompassing cloud-based surveying tool that works for startups, midsize businesses, and large organizations. Easy to use thanks to templates and automates survey tools, but also granular enough for you to create custom surveys, Zoho has become a popular enterprise solution. It is an ideal platform for analyzing customer moods, conducting market research, and other surveying needs.
By tapping into customer surveys on Zoho, human resources teams can leverage deeper tools for logic-based follow-up and branching questions. Understanding surveys is easy thanks to a suite of reporting tools that include real-time analysis and survey ratings. In addition, you can share reports across your organization or externally to third parties and add filters to search for specific trends.
Of course, no modern enterprise solution can survive without robust security, especially on the cloud. Zoho Surveys provide controlled permissions, biometric access, video monitoring, and two-factor authentication. As you might expect, integrations play a big role in Zoho Survey, allowing you to access APIs from a host of major third parties.
So, Zoho is a complete survey maker on the surface, but how does it hold up under closer inspection? Let’s take a look at the platform in the following in-depth Zoho Survey review.
How do I Create a Survey in Zoho?
Of course, the core of the Zoho experience is creating a survey. There are three ways to do this when using Zoho Survey, each providing a user-friendly way to develop customer surveys. You can be gathering feedback in no time by following the basic steps below:
Create a Survey from Scratch
- Select the “Create New Survey” option.
- Add the Survey Name in the available field.
- Choose a category from the list under the Category Name dropdown menu.
- Click Create Survey to finalize the survey before heading to the builder to add questions.
- Select the “Choose from Template” option.
- Templates open on the left, allowing you to browse and choose your template.
- Before deciding on a template, you can see a test by clicking the “Preview” button.
- Click “Select” to choose your template.
- Add the Survey Name in the available field.
- Click Create Survey to head to the build and add questions.
- Select the “Copy Existing Survey” option.
- Current surveys you have already created appear on the left.
- Browse your existing surveys by using the available Preview
- Select the survey you want to use.
- Fill in the Survey Name in the available field.
- Click Create Survey to move to the builder, where you add questions
As for general usability, Zoho Survey is very easy to use. You can be up and running in no time through the Zoho Survey login. In addition, navigating the menu system is easy thanks to an intuitive UI that is both functional and well-designed.
Zoho Survey Features
If you want a feature-rich surveying solution, Zoho is one of the best options. That said, we cannot ignore the fact that some rivals provide more in-depth features. With Zoho Survey, usability is the core to the experience. Whether you are willing to trade a few pro-level features in exchange for ease of use will depend entirely on your needs.
Certainly, for small, medium, and even many large businesses, Zoho Survey provides enough tools. In fact, with its 200+ templates and customization options, it allows you to create exactly the surveys you want, even if you may miss out on some features.
Before getting into the full suite of tools available on Zoho, it is worth taking a deep look at the Survey Design features. This, after all, is the hub of the Zoho Survey experience and the service section you will be using the most. As mentioned, the UI on Zoho really stands out and makes it perhaps the easiest survey generator and builder on the market.
On the survey building hub, the UI presents a list of questions that you can choose between. These are standard questions covering 24 common survey queries. However, it is worth pointing out customization is a big part of the Zoho Survey, so you can add your own questions if you like.
We were a bit surprised to see Zoho Survey does not support a way to clearly show a minimum or a maximum number of choices in multiple-choice questions (for example, “Select 2 from the following”). This is an example of the feature gap between Zoho and some of its surveying software rivals.
Another minor gripe is a lack of formatting tools available in the Zoho Survey. You will not be placing bold or italic text on specific parts of your survey. In some ways, this is overly limiting because formatting text can be a big part of survey creation, with simple changes emphasizing specific areas for readers.
Still, building your custom surveys in Zoho is so simple that we are willing to forgive some of the missing features. Through drag and drop tools and windows that users can quickly collect from the side panel, it is possible to build surveys in minutes. You may not get a bunch of details, but the smooth UI is hard to beat. Also, sending surveys to email for offline use is a big bonus that is not available on all survey solutions.
Another major positive is the Zoho Survey application for mobile. Without waxing too lyrical, this is the best mobile surveying tool, allowing you to see your surveys and monitor responses in real-time and on the move.
In terms of overall features on Zoho Survey, here is what you will get from the platform:
Create surveys under several scenarios with the following features:
- Choose question type
- Drag-and-drop function
- Surveys in mail
- Skip logic
- Over 200 templates
- Multi-lingual support
- Custom variables
Tap into the following personalization tools to give your surveys a unique touch.
- Piping tools
- Custom themes
- Use your logo
- Custom end page
Zoho Survey makes it easy to send surveys via a variety of methods
- Web links
- Use custom domain links
- Support for private groups
- Email campaigns
- Tap into social media
- QR codes
Gathering survey responses into actionable data is possible with the following tools.
- Offline support, including response collection
- Buy responses
- Embedding tools for websites
- Trigger emails
Security is fundamental in the enterprise realm, and Zoho appeals to customers with the following protection:
- Password protection
- Multiple-response prevention
- SSL certification
Zoho Survey provides rich reporting solutions, including
- Real-time Reports
- Filtered responses
- Custom reports
- Trend reports
- Cross-tab reports
- Shared reports
- Scheduled reports
- Multiple export formats
Organizations place value on being able to collaborate efficiently. Zoho provides the following tools for collaboration:
- Invite reviewers
- Share surveys
- Share reports
- Transfer surveys
Zoho Survey Pricing
Zoho Survey pricing covers a wide selection of customer demands, from the ultra-budget individual, through small business right up to major organizations. In fact, Zoho Survey pricing plans are perhaps the most diverse of all survey services, another reason why you may choose this product over some rivals.
Starting From: $20/month (Monthly Plan)
Pricing Model: Subscription
Free Trial: 7-days
Zoho Survey Integrations
If you want to bring more power to your customer feedback operations, Zoho Survey has an excellent collection of third-party applications that integrate directly with the platform. With these add-on applications, you can bring more features to surveys across a multitube of enterprise needs. So whether you want more ways to use your data, share with contacts, or collaboration, over 600 third-party integrations can help.
Needless to say, there are too many to name here. Still, the catalog of Zoho Survey integrations includes popular enterprise tools such as Asana, Basecamp, Disqus, Microsoft Office 365 apps, Google Workspace apps, and more.
One of the best add-ons is the Zoho Survey and Mailchimp integration. By tapping into Mailchimp from with Zoho, you send surveys directly to your audience through the platform. In addition, using your Mailchimp account to email contacts, you can also send through email lists.
How Does Zoho Survey Integrate with Zoho CRM?
If you are a user of Zoho CRM, integrating and using Zoho Survey makes a lot of sense. You can combine your Zoho customer relationship management output with Zoho Survey to gain more insight into customers. In many ways, the Survey component of Zoho is a must for the CRM product, providing an efficient way to reach customers.
You can gauge customer moods quickly by generating surveys and sending them directly. With real-time data insights in Zoho CRM, you can quickly determine any changes you need to make in your customer relationship pipeline. Because the two services integrate seamlessly, you can see survey results, responses, and reporting in either the CRM or Survey applications.
Zoho Survey Alternatives
If you are looking for an alternative to Zoho Survey, there are plenty of options available. However, for a mega-efficient solution for survey making, Google Forms is not a bad choice. It taps into many apps, including Google’s own productivity ecosystem, is free to use (if you have a Google Account), and has a surprising portfolio of features. But here’s a preview of some of Zoho Social alternatives. If you want to find out more, you can read on our dedicated page.
Zoho Survey Review Conclusions
After spending some time with Zoho Survey, this feels like a product that has a lot to offer but can still do more to really appeal to users. It has plenty of usabilities, is affordable, and has some handy tools. At the same time, it seems that Zoho has made some compromises along the way, perhaps to fall in line with the lower cost of the service compared to other survey solutions.
We still recommend checking out Zoho Survey. It is a cost-effective service that is ideal for smaller to mid-sized businesses needing customer surveys, especially if you already use Zoho CRM. However, for larger organizations or those looking for a complete package, better survey maker alternatives are available.