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Act! Reviews

& Product Details

What is Act!?

Act! is a powerful all-in-one CRM and Marketing Automation software that helps small and midsize businesses improve marketing efforts, gain more sales and create customers for life.

It is flexible and fully customizable and allows you to create custom tables to bring together data sets, specialized industry practices, and business processes. Whether you use it on-premise, in the cloud, or in a hybrid deployment (Desktop Sync), it provides the same features everywhere. The Act! Companion app is available on iPhone, iPad, and Android and grants access to all essential details.

The key features of Act CRM are customer management, sales pipeline management, marketing automation, and activity management. It supports the following languages: English, French, and German. Regarding support, the CRM offers the following options: FAQs/forums, Email/Help Desk, Phone Support, Knowledge Base, and Chat.

Found in these Categories

Best For

A CRM and Marketing Automation platform.
  • StartUps
  • Freelancers
  • Small Business
  • Medium Business
  • Large Enterprise
  • Non-profit Organization
  • Personal
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Company Name


  • Located In

    United States

  • Website

Starting from:

$30 /user/month, billed annually

Pricing Model: Subscription

  • Free Trial
  • Free Version

Pricing Details:

Act! pricing has two plans - Premium Desktop & Premium Cloud. The cost starts at $30/user/mo (billed annually) or $40 (w/desktop sync) for the Cloud version. The On-Premise Desktop plan costs $37.50/user/mo (billed annually). A 14-day free trial is available - No download or credit card is required.

  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Management
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Event Triggered Actions
  • Forecasting
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Prospecting Tools
  • Quotes/Estimates
  • Real-Time Data
  • Referral Tracking
  • Reporting & Statistics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Segmentation
  • Lead Segmentation
  • Social Media Integration
  • Task Management
  • Template Management
  • Workflow Management

Additional Features

  • AB Testing
  • Activity/News Feed
  • Appointment Scheduling
  • Auto-Responders
  • Batch Processing
  • CRM
  • Commenting/Notes
  • Customer History
  • Customizable CTAs
  • Customization
  • Data Synchronization
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Distribution
  • Email Tracking
  • Engagement Tracking
  • For Insurance Industry
  • For Small Businesses
  • File Sharing
  • For Startups
  • For iPad Devices
  • Insurance Management
  • Kanban Board
  • Landing Pages/Web Forms
  • Marketing Calendar
  • Multi-Campaign
  • Mobile App
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Pipeline Reports
  • Process/Workflow Automation
  • ROI Tracking
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Activity Management
  • SMS Marketing
  • Sales Analytics
  • Sales Trend Analysis
  • Search/Filter
  • Shared Contacts
  • Social Marketing
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Visitor Tracking

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Global Average Score
  • User-Friendly Interface

    Many users appreciate the straightforward and intuitive interface, making navigation and data management easier.

  • Customization Options

    The ability to customize fields and workflows to match specific business processes is highly valued.

  • Reliable Customer Support

    Feedback often highlights responsive and helpful customer support.

  • Integration Capabilities

    Users benefit from the seamless integration with other tools and platforms, enhancing productivity.

  • Robust Contact Management

    The software is praised for its comprehensive contact management features, allowing for effective tracking and nurturing of leads and customer relationships.

  • Mobile App Experience

    Some users report that the mobile app could be improved, suggesting enhancements in usability and feature parity with the desktop version.

  • Learning Curve

    New users sometimes find the software complex, indicating a need for more intuitive onboarding or educational resources.

  • Pricing Transparency

    There are calls for clearer pricing structures and packages, making it easier for businesses to understand what they are paying for.

  • Integration Bugs

    Despite strong integration capabilities, occasional bugs and glitches with third-party services can disrupt workflows.

  • Performance Optimization

    Users have mentioned that the software could be faster, especially when dealing with large databases or complex queries.


Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.

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