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ActiveCampaign Reviews for 2025

Email, marketing automation, & CRM tools for customer experience.
User Score:
4.5/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

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What is ActiveCampaign?

ActiveCampaign, a popular cloud-based marketing automation software, serves over 180k businesses worldwide. It handles everything from email marketing, reporting, landing pages, and CRM, making it optimal for any e-commerce platform. The company, founded in Chicago in 2003, initially focused on medium and small-sized enterprises. Over time, they developed a product suitable for startups to enterprises.

Additionally, ActiveCampaign provides a smooth transition for new customers to their platform and assists with data transfer to get started immediately. The user-friendly interface and easy-to-use features allow anyone to set up basic automation and experiment with unique features.

Found in these Categories

Best For

  • StartUps
  • Small Business
  • Medium Business
  • Large Enterprise

ActiveCampaign Pricing

Starting From:
$ 29 /user/month
Pricing Model: Subscription
ActiveCampaign pricing comprises four plans depending on the number of users and the complexity of the version you want to purchase. The pricing point starts from $29 per user per month and comes with an Enterprise version as well, where the pricing is available on request - talk to sales to get a custom quote.
Free Trial
Free Version

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ActiveCampaign Features

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable Branding
  • Customizable CTAs
  • Data Import/ Export
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • ROI Tracking
  • Real Time Data
  • SMS Marketing
  • Template Management
  • Website Visitors Tracking
  • Workflow Management
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Planning
  • Calendar/Reminder System
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Email Campaign Management
  • Email Distribution
  • Dynamic Content
  • Email Management
  • Email Templates
  • Event-Triggered Actions
  • Forms Management
  • Lead Capture
  • Lead Distribution
  • Image Library
  • Lead Nurturing
  • Lead Qualification
  • Interaction Tracking
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Marketing
  • Mobile Optimized Emails
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Real-Time Analytics
  • Real-Time Monitoring
  • Pipeline Reports
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Sales Activity Management
  • Sales Pipeline Management
  • Reporting/Analytics
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking

ActiveCampaign Integrations

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  • WPForms

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  • Zoho Inventory

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  • Zoho People

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  • Zoho Recruit

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  • Zoho Books

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  • Zoho CRM

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  • Zoho WorkDrive

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  • Zoho Payroll

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  • Zoho Docs

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User Sentiment - ActiveCampaign Reviews

4.5/5
Based on 30,686 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Ease of Use and Integration

    Many users appreciate ActiveCampaign for its user-friendly interface and ease of integration with other tools. The platform’s ability to work seamlessly with systems like Zapier enhances its functionality for automating workflows.

  • Email Marketing and Automation Features

    ActiveCampaign is praised for its robust email marketing tools and automation capabilities. Users highlight the platform’s excellent tagging, segmenting options, and a wide range of features available for handling both basic and advanced marketing automation tasks

  • Customer Support and Success Services

    The platform’s customer support and success services are noted positively, with some users specifically mentioning the proactive and helpful nature of the customer success team, which goes beyond traditional customer support​

Areas for Improvement
  • Performance and UX Issues

    Some users have reported performance issues, such as slow system response times and a user interface that can be cumbersome, particularly when accessing contact information. Concerns about the system’s overall speed and the ease of breaking automations have been noted, with one user attributing significant lost revenue to these issues​

  • Pricing Concerns

    While many find the platform to be a valuable investment, the pricing can be a hurdle, especially for those just starting out or running small businesses. The cost of the service, despite its value, is a point of contention for some users​​.

  • Account Limitations

    Another point of critique is the way accounts can be frozen if the subscriber limit is unexpectedly reached, without adequate notice or the ability to quickly address the situation. This has caused inconvenience for some users who would prefer more flexible account management options

Leave a Review

Tell us your opinion about ActiveCampaign and help others make informed decisions.
Account creation required to leave a review.
Casey H.
Head of Growth @ Bonjoro

What do you like best about ActiveCampaign

In 2020, we were using Mailchimp + Hubspot Free CRM and everything was cobbled together and communication between systems was a mess.

We moved to AC, consolidated under one roof, had loads of native integrations (Calendly, Segment, Bonjoro etc) and it was immediately a night and day difference.

What would you improve about ActiveCampaign

I would love to see ActiveCampaign continue to develop the dashboard and visual reporting. The reports are good, but visualization could be improved.

Tekpon Validated
Published:

ActiveCampaign Company Details

Company Name

ActiveCampaign

Headquarters

United States

Website

www.activecampaign.com

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ActiveCampaign vs. Similar Products

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ActiveCampaign Alternatives

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Score: 4.7/5

HubSpot Marketing Hub

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Omnisend

Score: 4.6/5

Keap

Score: 4.3/5

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