CakeMail Reviews

Cakemail is an outstanding email marketing platform that helps businesses grow by engaging with customers worldwide simply. This application enables you to create, send, and track personalized email campaigns and easily measure success. It has many customized email templates that help create beautiful emails to scale best practices and reach your target audience. Now enterprises can keep track of all individual contacts, offer highly personalized email communication, monitor activities and create meaningful insights from analytics.

Cakemail is ideal for anyone who wants to manage contact lists and email communication, send transactional emails, manage engagement with email, and track and manage communications.

Cakemail – Templates For Email Campaigns

Do you know that 93% of B2B marketers use an email marketing platform for distributing content, and 29% of marketers rate email marketing as one of the most effective marketing channels? Cakemail software was founded on November 5, 2007. Francois Lane is the founder and CEO of Cakemail, and its headquarter is located in Montréal, Quebec, Canada.

This email marketing channel allows you to send 6,000 emails to 1,000 contacts monthly. Cakemail also integrated automation into its tool., With its email automation feature, you can now create emails based on preset rules, delays, or recipient events on actions performed on emails, e.g., open, click or send.

How To Use Cakemail For Marketing?

Cakemail is an excellent tool to help enterprises create effective email marketing campaigns and send them simultaneously to many people worldwide. This way, they can expand their business and achieve specific objectives such as selling or connecting with users worldwide. This helps in creating a direct relationship with your audience.

It is an excellent way of nurturing leads, and the impressive point is that you can connect with hundreds or thousands of clients with just one click. In addition, you can customize templates and add images, text, videos, animations, or whatever you want. 

Cakemail helps keep track of everything, including the number of people who opened your campaign, spammed it, etc. This way, you can analyze your email campaign’s effectiveness and where to improve. As a result, it is a powerful weapon for enterprises to increase brand awareness, reach the target audience, and enhance sales.

Firstly, register or log in to Cakemail and select the Create tab in the application’s upper right corner. Next, click on the campaign option and choose from the mentioned options. These include using your template, working with a professional email template, reusing the previously sent campaign, or designing your template.

The process of working remains the same no matter what option you choose. First, you must select an option, preview it, select a template, edit it, and save it. This way, you can create a campaign. If you are worried about its use, don’t worry, Cakemail offers guidance and support at every level to help you work with it. At last, you need to test and send your campaign to the target audience.

Details of CakeMail Features

Cakemail is dedicated to bringing together all essential tools by which you can engage with your audience and grow your business. This Cakemail review will highlight all the vital features offered by the software. Below are some of its remarkable features:

The Cakemail platform is easy to navigate and even getting started with creating and sending email campaigns is easy. The latest interface released by CakeMail ties together customer management and master user interface features. You’ll find all the tools to identify and reach your target audience, engage with them, and grow your list. In addition, you can easily customize transactional and personalized email templates to meet your needs.

It is quite easy to understand and use every functionality, even if you don’t have technical skills. The point is that it is simple and easy to manage your contacts and campaigns with Cakemail.

Nowadays, people access everything from their mobiles. Thus, it is necessary to create mobile-friendly email campaigns. Regardless of your business size, you can use practical tools offered by Cakemail to create, send, and manage email campaigns. With the help of an easy-to-use email editor, you can create professional and responsive emails within just a few minutes.

The platform takes care of everything; thus, you need not worry if your content will look good on mobile devices. Furthermore, with dynamic content & customization feature, you can edit your campaigns to make them stand out in the crowd.

Cakemail offers a powerful email automation feature to help you connect with your customers. In this, the automation builder will send a welcome email or onboarding email to new members on the list. When you send an automated drip sequence, you’ll get an extensive email template Cakemail library to choose from for your campaign. In addition, you will also get access to email automation statistics that will help you keep a track record of people to whom emails have already been sent.

With Cakemail, you also get to enjoy the automated list hygiene functionality. For example, it will automatically add an unsubscribe link with the emails you send and keep track of people who request unsubscriptions. This way, you can only send stuff in the future to those who want it. Moreover, another advantage is that this protects your reputation and helps you comply with anti-spam laws.

Cakemail allows you to create a contact list for your customers to keep a track record of your orders. This activity will help you manage, target, and enhance your target audience. If your contacts are in .csv format, importing them to Cakemail can be done quickly. It offers a lot of flexibility, and you can import entire lists and partial lists with just a few columns and the data you need.

Furthermore, you can also segment your contact lists with the help of customizable fields or previous newsletter activities. As a plus, it also automatically detects duplicate emails, saving time for manually fixing the issue.

The advanced contact segmentation feature of Cakemail allows you to send particular messages to targeted groups. You can segment automatically and target customers based on characteristics like their interests, behavior, and other similar attributes to boost your click-through rates.

The Cakemail app provides you with the right tools to engage with your customers and helps you get actionable insights. The analytics and reporting feature helps keep track of your customers’ actions after receiving the mail.

You’ll get all the information about their clicked links, emails opened, sharing, and unsubscribing history. In addition, you’ll have all the information to align your future campaigns depending on your audience’s interests. This is a powerful tool that can effectively boost customer engagement and increase your conversions.

Moreover, you can integrate third-party tools such as Google Analytics and social media platforms to get more detailed information about your audiences.

Cakemail offers various APIs to reduce the time taken to create email campaigns. Some of them are:

Email Marketing API: You can send high-volume and highly personalized email marketing campaigns to email subscribers. Automatic processing of unsubscription requests and bounces.

Analytics API: Get instant access to real-time activities or email subscribers. Get performance insights to make quick and data-backed business decisions.

Contacts API: You can synchronize contacts and their attributes within the app. Segment groups according to their attributes and send them personalized messages.

One of the most significant things about the Cakemail app is that you can create added revenue streams with the help of email marketing. You can customize campaigns by adding your logo, colors, and other integrated tools. Sign up for the reseller’s program offered by the platform and access complete app rebranding.

Alternatives to CakeMail

Cakemail is one of the best email marketing service providers available. It helps you implement and send dynamic email marketing strategies at pocket-friendly prices. However, the market is full of other contenders that give it good competition in terms of pricing, functionalities, and user experience. Here are some of the top competitors of Cakemail:

CakeMail Review Conclusions

Cakemail is a powerful software to meet all email marketing needs. This app is simple, easy to use, and perfect for beginners and tech buddies. This tool provides both elementary and advanced features to meet your business needs.

It comes with a user-friendly interface that helps non-technical users create email campaigns without the help of professionals. Its advanced features, like contact list management, personalized email design (templates), behavior tracking, email automation, etc., make it stand out from the crowd. In addition, its reasonable pricing makes it perfect for anyone with budget constraints. To summarize, based on CakeMail reviews, this tool is a one-stop solution for all email marketing needs of a business.