Emarsys Reviews

& Product Details

What is Emarsys?

Emarsys is a marketing automation software that helps businesses streamline customer engagement, campaign management, and data collection operations. It provides a unified platform for conducting A/B tests, configuring workflows, and analyzing customer behavior.

Emarsys allows users to create highly engaging email content with its Visual Content Editor, leveraging personalization and ensuring maximum content exposure through sophisticated deliverability tools. The software enables businesses to capture and store customer data, manage loyalty programs, map customer journeys, and generate custom reports.

Emarsys offers features such as multi-channel marketing, geofencing, customer segmentation, lead management, behavioral analytics, and more. With native integrations with leading commerce platforms, the platform empowers digital marketing leaders and business owners to deliver personalized omnichannel experiences, accelerate business outcomes, and achieve measurable results.

It is trusted by over 1,500 companies worldwide and provides capabilities in integrated data management, personalization, marketing automation, cross-channel execution, customer lifecycle management, intelligence and analytics, and omnichannel integrations.

Best For

Customer experience and marketing automation platform.

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
Emarsys
Located In
Austria
Website
emarsys.com

Show more Show less

Emarsys Pricing

Starting from:

Custom

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

Emarsys does not publicly share its pricing plans. To obtain pricing information, you can request a demo through their website or contact their sales team directly.

Emarsys Features

AB Testing
Campaign Management
Contact Management
Customizable Branding
Customizable Forms
Drag & Drop
Drip Campaigns
Email Marketing
Email Tracking
Engagement Tracking
Landing Pages/Web Forms
Lead Management
Real Time Data
ROI Tracking
Template Management
Website Visitors Tracking
Lead Generation

Additional Features

API
Activity Dashboard
Activity Tracking
Audience Targeting
Auto-Responders
Behavior Tracking
Behavioral Analytics
CAN SPAM Compliance
Campaign Analytics
Campaign Scheduling
CRM
Customer Database
Customer Profiles
Campaign Segmentation
Click Tracking
Contact Database
Customer Segmentation
Customer Surveys
Customizable Fields
Customizable Templates
Data Integration
Email Campaign Management
Email Distribution
Dynamic Content
Email Management
Email Templates
Event Triggered Actions
GDPR Compliance
Gamification
Gift Card Management
Image Library
Lead Capture
List Management
Loyalty Cards
Loyalty Program
Mailing List Management
Marketing Automation
Membership Management
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Marketing
Personalization
Multiple Data Sources
Multivariate Testing
Predictive Analytics
Predictive Modeling
Promotions Management
Real Time Analytics
Reporting & Statistics
Reporting/Analytics
Rewards Management
Segmentation
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Third Party Integrations
WYSIWYG Editor
Web Forms

Additional Features Show Less Features

Global Buzz: Emarsys at a glance

4.5

Global Average Score

Score4.52/5

Reviews5,475

Robust Email Marketing and Automation

Emarsys is highly praised for its email marketing capabilities, particularly for enterprise-level users with large databases. It allows for detailed segmentation and personalized marketing campaigns.
Comprehensive Integration Options

Users benefit from its ability to integrate seamlessly with other platforms like Magento and Microsoft Dynamics, enhancing data synchronization and marketing functionalities.
Ease of Use and Setup

Many users find the platform easy to navigate and set up, with intuitive user interfaces and drag-and-drop features for building emails and campaigns.
Customer Support

The platform is noted for providing excellent customer support, helping users maximize their use of the platform.
Innovative Features

Emarsys offers advanced features like A/B testing, campaign management, and lead management which are easy to use and effective in improving digital marketing efforts.

Complexity for Smaller Teams

Some users feel the platform can be overwhelming, particularly for smaller teams or those without deep technical skills. The array of options and settings can sometimes complicate the user experience.
Learning Curve

There is a noted learning curve involved in becoming proficient with Emarsys, requiring significant training and time investment, which might be a hurdle for some businesses.
Cost Considerations

The pricing of Emarsys is on the higher end, making it less accessible for smaller businesses or those with tighter budgets. For larger organizations, however, the ROI justifies the cost.
Basic Reporting Features

Despite its many strengths, the platform’s reporting capabilities are seen as basic by some users. They suggest that the analytics could be more detailed and customizable.
Performance Issues

There have been occasional mentions of slow load times, although these issues seem to have been resolved in recent updates.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.