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HubSpot Marketing Hub is a popular choice for inbound and lifecycle marketing, but it is not the only option worth considering in 2025. Teams comparing HubSpot Marketing Hub alternatives typically look at pricing flexibility, depth of automation, CRM alignment, email performance, and analytics capabilities across the tools below.
Marketo Engage by Adobe is an enterprise-grade marketing automation platform focused on complex, multi-step customer journeys. It is often chosen by larger organizations that need advanced lead management, scoring, and robust B2B campaign orchestration integrated with broader Adobe Experience Cloud tools.
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is built for B2B teams that rely heavily on Salesforce CRM. It offers lead nurturing, scoring, account-based programs, and analytics that align marketing and sales around shared pipelines and high-value accounts.
ActiveCampaign combines email marketing, marketing automation, and lightweight CRM in a single platform aimed at small and midsize businesses. It appeals to teams that want powerful automation workflows and behavioral triggers without managing a broader, multi-hub ecosystem.
Mailchimp is widely used for email campaigns and simple automation, often by smaller teams or organizations early in their marketing automation journey. It is a frequent HubSpot Marketing Hub alternative when ease of use, templates, and list-based campaigns matter more than deep CRM-driven journeys.
Klaviyo focuses on ecommerce marketing automation, especially for online stores that rely on targeted email and SMS campaigns. It is a common alternative for brands that want tight integrations with ecommerce platforms and revenue-focused segmentation tied to purchasing behavior.
Zoho Marketing Automation sits within the Zoho ecosystem and serves companies that already use Zoho CRM or related apps. It targets teams seeking lead management, email journeys, and scoring inside an integrated suite rather than a standalone marketing hub.
GetResponse offers email marketing, automation, landing pages, and webinar tools in one package aimed at digital marketers and small to midsize businesses. It is often evaluated as a more budget-friendly alternative to HubSpot Marketing Hub with a focus on campaigns and funnels rather than a full CRM hub.
Drip is built primarily for ecommerce brands that want automated email and SMS workflows tied to customer behavior and store data. It is commonly shortlisted as a HubSpot Marketing Hub alternative when ecommerce merchants need flexible automation without adopting a full CRM platform.
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