GetResponse Reviews

In this GetResponse review, we will analyze all the available features, pricing plans, integrations, and some alternatives.

There are many options when looking for the right email marketing and marketing automation tools, all of which do almost the same.

However, GetResponse is standing out from the crowd. It is one of those tools that, even though it has been around forever, continue to deliver well and improve over the years.

About GetResponse

GetResponse is an all-in-one marketing automation software that suits both small & big businesses. It can be used not just for email marketing but also for the auto funnel, landing pages, webinars, marketing automation, and autoresponders. This easy-to-use marketing automation tool combines excellent features with an intuitive and adaptable user interface.

GetResponse started as an email marketing software back in 1998. Nowadays, Getresponse.com is an all-in-one e-commerce and marketing solution. As the company states, over 350,000 freelancers and businesses use the marketing automation tool today.

As an email marketing tool, with GetResponse, you can:

Accordingly, as GetResponse.com is not just for email marketing, it comes also with:

Is GetResponse a CRM?

If you need CRM software, you might search in the wrong place. However, with GetResponse, you can profile your contacts and attribute them with a score.

In conclusion, Getresponse.com is not solely a CRM, but it helps you identify leads primed for conversion.

In the long run, marketing automation software success comes from constant growth and change with time. The guys from GetResponse are continuously improving their tools. They keep expanding the features and continue to deliver users with the best marketing automation tools to help their businesses grow. We will keep our eyes on them and update this GetResponse review with the latest features they add.

Get Response Features Explained

This GetResponse review wouldn’t be complete without mentioning its features. And buddy, this marketing automation software sure has a vast feature set.

As mentioned before, GetResponse is not just an email marketing software. It also features drag & drop landing page creation, webinar marketing, conversion funnels & paid ads, and marketing automation.

But is Get Response good? Or is it a jack of all trades and master of none?

Let’s dive deep into the ocean of GetResponse features to find out.

When using this marketing software, everything feels like a breeze, starting with the signup process. Enter your email address and name, activate the account from the email sent, and continue the registration.

What are the next steps after the GetResponse login? That depends on what you & your business need. As noted, the tool is full of features, including eCommerce and marketing automation.

Let’s drill down into its features so you can learn more about what to do after clicking on the GetResponse login.

With GetResponse email marketing features, you can easily build beautiful emails your subscribers will want to open.

1. Email creator

There are 220 GetResponse templates available, grouped into a few categories focused on core goals: promoting, selling, educating, and so on. Thus, instead of creating a design from scratch, select the template that matches your email campaign’s appearance and feel.

Next, edit the template with the built-in WYSIWYG editor. You can edit each block or section, change the fonts (a wide selection of Google fonts is available), drag and drop blocks and sections, and more. E-commerce sections are also present; however, you can only use these if you set up your store on GetResponse.

Likewise, the GetResponse templates are all responsive. It is a great feature, as your email campaign will look great on all devices.

Furthermore, advanced scheduling options are also present. For example, you can send it immediately, set the preferred time, or enable the Perfect timing feature. The last-mentioned will send your email at the best time for your subscribers, based on when they opened previous emails.

2. GetResponse Autoresponder

Autoresponders are the core of GetResponse. But what are they, and how to create an autoresponder in GetResponse?

Autoresponders are newsletters sent to subscribers at a specific interval or after an action they do.

There are two types of options: time-based or action-based messages. Time-based options include cycles such as:

The action-based, however, is more complex. The fun begins here, as subscribers’ actions or details trigger the emails. Here are some examples:

To create an autoresponder in GetResponse, first, you have to configure when the subscriber receives the email. Second, you will have to develop and design your email, as shown above. Finally, publish it. That’s it. You know how to create a GetResponse autoresponder.

3. Transactional email

The transactional email feature is a paid add-on that will let you use SMTP-triggered emails. This way, you can send receipts or reminders easily.

4. List management

With GetResponse, you can organize and segment your contacts for precise targeting.

The Segmentation tools available will enable you to:

Some of the attributes you can use to create granular segments from your customer lists are:

GetResponse contact management feature completes the specific segmentation capabilities. You can create groups in one click from search results by criteria such as contact type, subscription source, or contact status.

Integrations with CRM software are on the table. Connecting your CRM or other contact management tools with GetResponse will always have an up-to-date list.

In case you are worrying if GetResponse being GDPR compliant, rest assured. They also covered this by adding multiple consent field options.

5. Email analytics

Ok, so you created your email campaign. Next, you need to know if it was successful. For this, use the GetResponse email analytics feature.

First, from the dashboard, you can see an overview of how your followers responded to your email campaign. Second, start digging deeper and check the reports about the bounce and unsubscribe rates and the number of complaints it got. Third, dive even more in-depth with reporting features like:

GetResponse A/B testing feature

To better understand your audience and learn what they like best, GetResponse provides a wide variety of options for A/B testing.

You can test up to five versions of subject headers. Additionally, you can decide the percentage of recipients for each variation. Deciding the winning email can be based on clicks or opens.

GetResponse landing page creator is something that most competitors don’t offer.

You can create your landing page from scratch or customize one of the 180 templates using the same easy-to-use drag-and-drop editor.

Equally important, A/B testing and responsive design are also available.

Finally, you can choose the domain to publish your page from three preset domains owned by GetResponse. However, it’s best to post the GetResponse landing page under your domain for branding purposes.

1. Signup forms

GetResponse offers four ways to use forms:

Once you have created your form, you can publish it on your website using a JavaScript code snippet. GetResponse forms do a decent job; the best part is that they are responsive. Furthermore, you can enable a spambot-blocking CAPTCHA feature.

On the other hand, there is a downside, as there are no controls to turn on or off pop-up forms on specific devices or pages. We are a bit concerned if we consider Google’s recommendations for smartphone pop-ups. The website might hit search results if it displays “intrusive interstitials” on mobile devices.

2. Countdown timer

The countdown timer feature is useful for deals and special offers for a limited period.

3. Pop-ups

Like GetResponse signup forms, pop-ups are fully customizable and helpful in increasing conversions.

Amazing features, right? But this complex marketing software has more to put on the table.

Let’s move forward with the GetResponse review and discover the rest of the features.

Having built-in webinar capabilities makes GetResponse unique in the market for email marketing software.

As webinars’ primary use is lead-generation traffic or a revenue-generating feature, having the email database and the webinar on the same platform is very attractive.

Some of the most useful GetResponse webinar features are:

GetResponse created an entire webinar experience functionality. You can create a stand-alone webinar with minimum functionality or a complete Webinar Conversion Funnel. Trust us. You will be pleased by what you will discover here. We will discuss details later in this GetResponse review about the Conversion Funnel Feature.

Regarding Get Response pricing for webinars, we can say it is competitive compared to other webinar solutions. You need to use the Plus Plan to access all the webinar features.

Depending on the pricing package you choose, you can:

Of course, nobody is perfect, and the GetResponse webinar feature is no exception:

The webinar solution built by GetResponse.com is one of the best out there. It is a reliable webinar marketing software with everything built-in.

At this point of the GetResponse review, it is clear that we have here full marketing automation and email marketing software. In addition to the autoresponders mentioned before, GetResponse developed a more advanced feature for sequencing emails automatically.

The marketing automation feature is available on the Plus Pricing plan or higher. However, by using this feature, you can automatically trigger different responses based on what your subscribers do. Simply create a workflow path that will tell GetResponse what to do.

1. Tags and scores

Knowing your audience is fundamental for your marketing campaign’s success. With GetResponse, you can track and rate users’ actions to create custom segments.

Furthermore, you can do so by using unlimited tags, monitoring engagement scores, and adding points to each action your users take on your pages or email.

2. Automation Flows

Here is where the magic happens! You can create automation flows using a drag-and-drop builder. Furthermore, GetResponse comes with some pre-made workflow templates with built-in elements, but you can also make the workflow yourself from scratch. The automation flows builder is intuitive and easy to use, so you won’t need any programming experience.

Some of the different conditions that you can add to the workflow are:

3. Website visitor tracking

Another fantastic feature we need to mention in this GetResponse review is tracking and adding website visitors to workflows. By doing so, you can convert your website traffic into sales opportunities.

The subscribers will get personalized emails, as you will be able to:

4. Product recommendations

After gathering all that information, you can boost sales by recommending the preferred product based on customers’ purchase history.

5. Abandoned cart email

This feature comes in handy to reduce incomplete orders and increase sales. You can add this option to your workflow and send an abandoned cart email to send an impulse to complete their purchases. Additionally, you can send them the cart or recommend products’ content based on the purchase history.

The GetResponse conversion funnel feature is what connects eCommerce marketing and email marketing. You can run an entire eCommerce business without leaving the GetResponse platform.

The conversion funnel software can do the following things:

As you are probably already used to, GetResponse puts on the table 30 pre-made scenarios. You can use them to build contact lists, sell, showcase your offers, and grow. Moreover, each system is designed and optimized and features high-quality images, professional sales copy, and designs. Finally, you have to fill in the blanks, and you’re good to go.

When we said before in this GetResponse review that it is an all-in-one marketing automation tool, we were serious about it. Not only does it feature built-in creators for funnels or landing pages. But also features a paid ads creator. So, in conclusion, they have everything covered.

1. Facebook ads

With the built-in Facebook Ads Creator, you can design your ad mockups, set up targeted ads, and track your performance.

2. Google search ads

What we have here is a relatively new feature of GetResponse. You can use it to create Google Search Ads directly from the platform.

To sum up, there are 6 Steps on How to create Google Ads in GetResponse:

3. Facebook Pixel

This feature enables you to track your Facebook campaigns and landing pages. When adding the Facebook Pixel ID, you can create Custom Conversions or Custom Audiences. Consequently, you can start running Facebook remarketing campaigns.

4. Social ads creator

GetResponse Social Ads Creator is an individual app for creating promotional posts fast and easily.

You can automatically create ads by adding photos and text. The app will generate different sets of branded promotional assets. Additionally, you can choose from over 200 fully editable and customizable templates.

The list of GetResponse features would not be complete without mentioning the push notifications. These are handy when bringing people back to your site, notifying customers about offers and updates, and so on.

The Web Push notifications are:

1. Customizable: add a relevant message, custom colors, brand icon, or logo
2. Unlimited: send as many push notifications as you want, as long as they are relevant and engaging
3. Optimizable: Web push analytics are available so you can optimize your strategy by analyzing impressions, delivery, and click-through rates

How to use GetResponse?

First, the GetResponse user interface is intuitive and easy to use. It can be a bit overwhelming initially when you see all the features available. However, trust us when we say that you don’t need to be an expert to create compelling campaigns.

Second, GetResponse has a customizable user interface, so you can design the user experience as you need it.

Finally, if you have doubts about using GetResponse, there is a knowledge base that will guide you through every step.

What is GetResponse used for?

GetResponse is not just an email marketing software. It is also an eCommerce, CRM, marketing automation, and lead generation software. In conclusion, the use cases are extensive and adaptable to every need.

Integrations of GetResponse

GetResponse has 125 integrations with popular platforms, apps, and third-party software. As an illustration, you have integrations with eCommerce, CRM, Social, Analytics, CMS, and other tools. The newest one added to the list is the integration with Zapier – an online automation tool.

Furthermore, if you need to build your integration, you can use GetResponse API.

GetResponse API gives you the same functionality as the web panels: manage campaigns, newsletters, statistics, and more.

GetResponse Review Conclusion

Is Get Response good? When it comes to email marketing and automation, it sure shines. GetResponse marketing automation software has lots of features and is easy to use. Moreover, the automation features for list management and the intuitive and customizable automation workflows are just some of the great things about GetResponse.

Overall, GetResponse is one of the best tools for email marketing and automation. It is excellent at engaging the audience and converting it into customers. Finally, if you are not convinced that you and GetResponse are a match, you should at least sign up for its 30-day free trial and try it.