Continue with LinkedIn
or
Recover my Password
Submit your Tekpon Account E-mail address and you will receive an email with instructions to reset your password.

Adobe Campaign Reviews for 2025

It pulls together cross-channel customer data.
User Score:
4.3/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

See our Methodology.
Need help with procurement?

Save 40% on your SaaS stack with expert guidance

You tell us what you need. We deliver the right tools at the best price. Fast. Independent. Hassle-free.

Your Credentials

Tell us who you are

Your Business

Tell us about your Company

Tell Us Your Software Needs

Share your requirements and let our procurement experts help you find the best software deals, negotiate renewals, or compare alternatives — tailored to your business goals.

Please, wait!

Processing

Step
1 / 3
Back
Next Step

Disclaimer

By submitting this form, you agree to be contacted by the Tekpon Team and our Partners.

*Required fields!

Free Consultation

What is Adobe Campaign?

Adobe Campaign is an omnichannel marketing platform that centralizes cross-channel customer data to create personalized campaigns. Adobe Campaign aims to transform the customer experience by understanding and anticipating customer behavior, delivering personalized experiences at the right moments. The platform offers features such as campaign workflows, email marketing, and customer data management. It emphasizes the importance of meaningful conversations with customers across both digital and traditional channels, using an intuitive interface to manage experiences.

The platform integrates with Adobe’s suite of tools, including Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Workfront. These integrations allow for enhanced email segmentation, audience integration, and streamlined campaign delivery. Adobe Campaign uses AI, powered by Adobe Sensei, to predict optimal send times and identify customers most likely to engage.

Found in these Categories

Best For

  • Small Business
  • Medium Business
  • Large Enterprise

Adobe Campaign Pricing

Starting From: Custom
Pricing Model: Subscription
This tool doesn't have a public shown pricing plan, for more info, get in touch with their sales team.
Free Trial
Free Version

Looking to Save Time & Money

Audit, consolidate, and save—powered by our internal buying team. Let our experts analyze your current software stack and identify opportunities for cost savings and efficiency improvements.

  • Stack Audit
  • Cost Reduction
  • Expert Team
Optimize My Stack

Adobe Campaign Features

  • AB Testing
  • Campaign Management
  • Contact Management
  • Customizable CTAs
  • Customizable Forms
  • Drip Campaigns
  • Email Marketing
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • ROI Tracking
  • Sales Analytics
  • Template Management
  • Workflow Management
  • Search Marketing
  • Lead Qualification
  • Parameterized Testing
  • Lead Segmentation
  • Monitoring
  • WYSIWYG Editor
  • Multi-Channel Data Collection
  • Client Management
  • Channel Management
  • Social Marketing
  • Segmentation
  • Email Monitoring
  • Dynamic Content
  • Lead Nurturing
  • Multi-Channel Marketing
  • Requirements-Based Testing
  • Marketing Calendar
  • Third Party Integrations
  • Live Chat
  • Campaign Analytics
  • Multi-Channel Communication
  • Multi-Channel Management
  • List Management
  • Lead Distribution
  • Email Campaign Management
  • Lead Capture
  • Multivariate Testing
  • Auto-Responders
  • Interaction Tracking
  • Campaign Scheduling
  • Event Triggered Actions
  • Image Library
  • Conversion Tracking
  • Customer Surveys
  • Reporting/Analytics
  • Response Management
  • Spam Blocker
  • Contact Database
  • Conversion Rate Optimization
  • Multi-Campaign
  • Social Promotion
  • Post Scheduling
  • CAN SPAM Compliance
  • Pipeline Management
  • Move & Copy
  • Campaign Tracking
  • Collaboration Tools
  • Performance Metrics
  • Mobile Optimized Emails
  • Customer Database
  • Customizable Fields
  • Content Management
  • Prospecting Tools
  • Multi-Channel Campaigns
  • API
  • Social Performance Management
  • Marketing Automation
  • Projections
  • Source Tracking
  • Document Management
  • Reporting & Statistics
  • Mobile Access
  • Website Visitor Tracking
  • Campaign Planning

User Sentiment - Adobe Campaign Reviews

4.3/5
Based on 3,074 user reviews across the web
AI-powered Insight: This summary represents a comprehensive analysis of user reviews and opinions found across the web, including G2, Capterra, TrustPilot, and other review platforms. Our AI aggregates sentiment and identifies key themes from verified user feedback.
What users love most
  • Robust Campaign Management

    Users often praise Adobe Campaign for its powerful campaign management capabilities, which enable them to automate and manage marketing campaigns efficiently.

  • Integration Capabilities

    The platform is well-regarded for its ability to integrate seamlessly with other Adobe products and external tools, enhancing its utility in diverse marketing ecosystems.

  • Advanced Personalization

    Marketers appreciate the advanced personalization features that allow for targeted marketing strategies based on detailed customer data and behavior insights.

  • Comprehensive Reporting and Analytics

    The detailed analytics and reporting features are highlighted as a strong point, helping users to track campaign performance and make data-driven decisions.

  • Scalability

    Adobe Campaign is recognized for its scalability, making it suitable for both small businesses and large enterprises.

Areas for Improvement
  • User Interface and Usability

    Some users find the user interface to be not as intuitive or user-friendly as it could be, which can steepen the learning curve for new users.

  • Complexity of Features

    The complexity and depth of features, while beneficial, can also be overwhelming for users who are not as technically skilled.

  • High Cost

    Many reviews point out that Adobe Campaign is quite expensive, which can be a barrier for smaller companies or those with limited budgets.

  • Technical Support

    There are occasional complaints about the responsiveness and effectiveness of customer support.

  • Integration Challenges

    Despite its strong integration capabilities, some users encounter difficulties when integrating Adobe Campaign with non-Adobe products.

Leave a Review

Tell us your opinion about Adobe Campaign and help others make informed decisions.
Account creation required to leave a review.

Adobe Campaign Company Details

Company Name

Adobe

Headquarters

United States

Website

business.adobe.com/products/campaign/adobe-campaign.html

Own this Software?

Adobe Campaign vs. Similar Products

Select up to 3 Software, to enable Comparison

Compare Selected Software

Adobe Campaign Alternatives

Get Better Pricing on Adobe Campaign

Save 15-40% with expert negociation

Your Credentials

Tell us who you are

Your Business

Tell us about your Company

Tell Us Your Software Needs

Share your requirements and let our procurement experts help you find the best software deals, negotiate renewals, or compare alternatives — tailored to your business goals.

Please, wait!

Processing

Step
1 / 3
Back
Next Step

Disclaimer

By submitting this form, you agree to be contacted by the Tekpon Team and our Partners.

*Required fields!

Please, wait...

We are processing your request.

This website uses cookies

Cookies are small text files that can be used by websites to make a user’s experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

You can read more about all this at the following links.

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

These trackers help us to measure traffic and analyze your behavior to improve our service.

These trackers help us to deliver personalized ads or marketing content to you, and to measure their performance.