Blueshift Reviews

& Product Details

What is Blueshift?

Blueshift is a customer data platform (CDP) designed to help businesses unify, analyze, and leverage customer data across all channels. It empowers brands to deliver personalized and relevant experiences at every touchpoint, fostering stronger customer relationships and driving business growth.

Blueshift goes beyond traditional CDPs by incorporating artificial intelligence to unlock the full potential of customer data. This AI technology helps segment customers effectively, identify the best channels to reach them, and orchestrate seamless customer journeys in real-time. Whether it’s email, SMS, in-app notifications, web interactions, or paid advertising, Blueshift allows businesses to deliver the right message at the right time across the entire customer journey.

By centralizing and unifying customer data, Blueshift helps businesses gain a 360-degree view of their customers. This deeper understanding allows them to personalize marketing campaigns, optimize content, and deliver exceptional customer service, ultimately leading to increased customer engagement, loyalty, and revenue.

Best For

Cross-Channel Marketing, Powered by Unified Data.

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
Blueshift
Located In
United States
Website
blueshift.com

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Blueshift Pricing

Starting from:

Custom

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

This tool has no public pricing plan.

Blueshift Features

Campaign Management
Customizable CTAs
Drip Campaigns
Email Marketing
Engagement Tracking
Lead Management
Real Time Data
ROI Tracking
Template Management
AB Testing

Additional Features

Experience Management
Personalization
CAN SPAM Compliance
Data Integration
Mobile Optimized Emails
Customer Segmentation
Social Marketing
List Management
Event Triggered Actions
Predictive Analytics
Notification Scheduling
Website Personalization
Reporting/Analytics
Email Campaign Management
Multivariate Testing
Notification Editor
Visual Workflow Management
Alerts/Notifications
SMS Notifications
SMS Messaging
Behavior Tracking
Customizable Fields
Activity Dashboard
Mobile Alerts
WYSIWYG Editor
Channel Management
Spam Blocker
Behavioral Analytics
App Notifications
Lead Qualification
Location-Based Marketing
GDPR Compliance
Contextual Targeting
Dynamic Content
Push Notifications
Subscription Management
Multi-Channel Marketing
Geotargeting
Campaign Segmentation
Website Visitor Tracking
Marketing Automation
Behavioral Targeting
Multi-Campaign
Abandoned Cart Saver
Auto-Responders
Reporting & Statistics
Social Media Integration
Predictive Modeling
Third Party Integrations
Segmentation
Coupons
Contact Database
Customer Profiles
Image Library
Email Management
Recommendations
Multi-Channel Attribution

Additional Features Show Less Features

Global Buzz: Blueshift at a glance

4.7

Global Average Score

Score4.72/5

Reviews1,628

Reliability and Speed

Users have found Blueshift’s technology to be highly reliable and fast, which is crucial for dynamic customer relationship management and marketing automation.
Ease of Integration

The platform allows for easy integration of data, which facilitates deeper personalization for users and supports a range of dynamic customer experiences.
User-Friendly Interface

The interface is noted for being intuitive, helping new users to quickly adapt and efficiently manage campaigns with minimal frustration.
Versatility and Functionality

Blueshift is praised for its versatility, particularly in how it handles various marketing tasks such as segmentation and the execution of complex campaigns.
Customer Support

The customer support team is responsive and helpful, resolving issues promptly and providing valuable guidance to users.

Reporting Capabilities

Some users feel that the reporting could be more robust, offering better insights and analytics to drive marketing campaigns.
Occasional Bugs

There are occasional software bugs, especially in the dashboard, which can hinder workflow and task completion.
Advanced Feature Set Complexity

While the advanced features are beneficial, they can be complex to use, requiring a steep learning curve for some users.
Template and Campaign Management

Users have requested more flexibility in managing templates and campaigns, such as the ability to archive templates or duplicate branches within a campaign.
Attribution Modeling

Currently, Blueshift does not include an attribution model, which could enhance the tracking of marketing effectiveness across different channels and campaigns.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.