GetResponse Reviews

In this GetResponse review, we will analyze all the available features, pricing plans, integrations, and some alternatives.

There are many options when looking for the right email marketing and marketing automation tools, all of which do almost the same.

However, GetResponse is standing out from the crowd. It is one of those tools that, even though it has been around forever, continue to deliver well and improve over the years.

About GetResponse

GetResponse is an all-in-one marketing automation software that suits both small & big businesses. It can be used not just for email marketing but also for the auto funnel, landing pages, webinars, marketing automation, and autoresponders. This easy-to-use marketing automation tool combines excellent features with an intuitive and adaptable user interface.

GetResponse started as an email marketing software back in 1998. Nowadays, Getresponse.com is an all-in-one e-commerce and marketing solution. As the company states, over 350,000 freelancers and businesses use the marketing automation tool today.

As an email marketing tool, with GetResponse, you can:

Accordingly, as GetResponse.com is not just for email marketing, it comes also with:

Is GetResponse a CRM?

If you need CRM software, you might search in the wrong place. However, with GetResponse, you can profile your contacts and attribute them with a score.

In conclusion, Getresponse.com is not solely a CRM, but it helps you identify leads primed for conversion.

In the long run, marketing automation software success comes from constant growth and change with time. The guys from GetResponse are continuously improving their tools. They keep expanding the features and continue to deliver users with the best marketing automation tools to help their businesses grow. We will keep our eyes on them and update this GetResponse review with the latest features they add.

Get Response Features Explained

This GetResponse review wouldn’t be complete without mentioning its features. And buddy, this marketing automation software sure has a vast feature set.

As mentioned before, GetResponse is not just email marketing software. It also features drag-and-drop landing page creation, webinar marketing, conversion funnels and paid ads, and marketing automation.

But is Get Response good? Or is it a jack of all trades and master of none? Let’s dive deep into the ocean of GetResponse features to find out.

When using this marketing software, everything feels like a breeze, starting with the signup process. Enter your email address and name, activate the account from the email sent, and continue the registration.

What are the next steps after the GetResponse login? That depends on what you & your business need. As noted, the tool has features, including eCommerce and marketing automation.

Let’s examine its features to learn more about what to do after clicking on the GetResponse login.

With GetResponse email marketing features, you can quickly build beautiful emails your subscribers will want to open.

Email Creator

GetResponse offers an extensive library of email templates to kickstart your campaigns. While the exact number of templates may vary, they are grouped into categories like promotion, education, and sales, making it easy to find one that aligns with your goals. Templates are designed to cater to various industries, including e-commerce, real estate, and fitness.

Once you select a template, you can customize it using GetResponse’s intuitive WYSIWYG editor. The editor allows you to modify individual sections and choose from a wide selection of Google Fonts and drag-and-drop elements for a better design experience. Dynamic content blocks and AI-powered suggestions have recently been added, enabling more personalized and engaging emails.

For e-commerce users, GetResponse provides specialized sections to showcase the available products after integrating your store. If you’re not using GetResponse’s built-in store, integration with external e-commerce platforms may provide similar functionality.

All templates are mobile-responsive, ensuring your campaigns look professional on any device.

Finally, GetResponse includes advanced scheduling options. You can send emails immediately, at a set time, or use the “Perfect Timing” feature, which automatically delivers emails based on the subscriber’s past engagement patterns. This ensures your message reaches your audience when they are most likely to engage.

Autoresponder

Autoresponders are one of the most powerful tools in GetResponse, giving the option to businesses to automate email communication based on specific subscriber actions or schedules. They help deliver timely, personalized messages, keeping your audience engaged and saving time.

Time-Based Autoresponders

These emails are sent at specific intervals in a sequence. For example:

Action-Based Autoresponders

Specific subscriber actions or characteristics trigger these emails. Examples include:

How to Create an Autoresponder in GetResponse

Creating an autoresponder in GetResponse is straightforward and efficient:

By using GetResponse’s autoresponders, businesses can maintain meaningful connections with their audience, boost engagement, and drive results while automating repetitive tasks.

Transactional email

Transactional emails are essential for businesses that need to communicate important information to their customers instantly. These emails are triggered by specific events or actions, such as completing a purchase or updating account details, and deliver critical information like receipts, account updates, or notifications.

In GetResponse, transactional emails are available as a paid add-on that allows you to send emails using an SMTP server. This feature is ideal for sending operational emails, including:

The transactional email feature is designed to integrate easily with your existing workflows:

List management

Effective list management is crucial for targeting the right audience and achieving successful email marketing campaigns. GetResponse provides a comprehensive suite of tools to help you organize, segment, and manage your contact lists efficiently.

Contact Segmentation

Create dynamic segments based on various attributes, ensuring personalized communication. Segment your audience using:

Tagging and Scoring

Consent Management

List Hygiene

Survey Integration

Improved Features in Recent Updates

Email analytics

Ok, so you created your email campaign. Next, you need to know if it was successful. For this, use the GetResponse email analytics feature.

First, from the dashboard, you can see an overview of how your followers responded to your email campaign.  Dashboard overview:

Reporting Features

Reports include bounce and unsubscribe rates, complaints, email ROI, newsletter performance comparison, metrics over time, one-click segmentation, and per-user information. GetResponse provides in-depth reporting tools, including:

GetResponse A/B testing feature

GetResponse offers a wide variety of A/B testing options to help you better understand your audience and learn what they like best.

You can test up to five versions of subject headers. Additionally, you can decide the percentage of recipients for each variation. Deciding the winning email can be based on clicks or opens.

GetResponse’s landing page creator is a standout feature differentiating it from many competitors. It offers businesses an intuitive and powerful tool to design high-converting landing pages quickly and efficiently.

Template Variety: Choose from over 180 professionally designed templates tailored for various purposes, such as lead generation, event registrations, or sales promotions. Each template is fully customizable, ensuring it fits your brand and campaign goals.

Drag-and-Drop Editor: Use the easy-to-navigate drag-and-drop editor to build landing pages without any coding skills. Customize every element, including text, images, forms, and buttons, for a polished and professional look.

Create From Scratch: For users looking for complete control, start with a blank canvas and design a landing page from the ground up.

A/B Testing: Test different versions of your landing page to determine which one performs better. Experiment with variations in headlines, visuals, CTAs, or page layouts to optimize conversions.

Mobile-Responsive Design: All GetResponse landing pages are automatically responsive, ensuring a seamless device experience. Preview your design for desktop, tablet, and mobile views to fine-tune the layout.

Domain Options: You can publish your landing page using one of GetResponse’s three preset domains or host it under your custom domain for better branding and trustworthiness.

Signup forms

GetResponse offers four ways to use forms:

Once you have created your form, you can publish it on your website using a JavaScript code snippet. GetResponse forms do a decent job; the best part is that they are responsive. Furthermore, you can enable a spambot-blocking CAPTCHA feature.

On the other hand, there is a downside, as there are no controls to turn on or off pop-up forms on specific devices or pages. We are concerned about considering Google’s recommendations for smartphone pop-ups. The website might hit search results if it displays “intrusive interstitials” on mobile devices.

Countdown timer

The countdown timer feature is useful for deals and special offers for a limited period.

Pop-ups

Like GetResponse signup forms, pop-ups are fully customizable and helpful in increasing conversions. Amazing features, right? But this complex marketing software has more to offer. Let’s move forward with the GetResponse review and discover the rest of the features.

Having built-in webinar capabilities makes GetResponse unique in the market for email marketing software.

As webinars’ primary use is lead-generation traffic or a revenue-generating feature, having the email database and the webinar on the same platform is very attractive.

Some of the most useful GetResponse webinar features are:

GetResponse created an entire webinar experience functionality. You can create a stand-alone webinar with minimum functionality or a complete Webinar Conversion Funnel. Trust us. You will be pleased by what you will discover here. We will discuss details later in this GetResponse review about the Conversion Funnel Feature.

Regarding Get Response pricing for webinars, we can say it is competitive compared to other webinar solutions. You need to use the Plus Plan to access all the webinar features.

Depending on the pricing package you choose, you can:

Of course, nobody is perfect, and the GetResponse webinar feature is no exception:

The webinar solution built by GetResponse.com is one of the best out there. It is a reliable webinar marketing software with everything built-in.

At this point of the GetResponse review, it is clear that we have here full marketing automation and email marketing software. In addition to the autoresponders mentioned before, GetResponse developed a more advanced feature for sequencing emails automatically.

The marketing automation feature is available on the Plus Pricing plan or higher. However, you can use this feature to automatically trigger different responses based on your subscribers’ actions. Simply create a workflow path that will tell GetResponse what to do.

Advanced Workflow Automation

Tags and Scoring

Automation Triggers

Set up workflows triggered by various subscriber actions, including:

Website Visitor Tracking

Product Recommendations

Abandoned Cart Recovery

Conversion funnel

The GetResponse conversion funnel feature connects eCommerce marketing and email marketing. You can run an entire eCommerce business without leaving the GetResponse platform.

The conversion funnel software can do the following things:

As you are probably already used to, GetResponse puts on the table 30 pre-made scenarios. You can use them to build contact lists, sell, showcase your offers, and grow. Moreover, each system is designed and optimized, featuring high-quality images, professional sales copy, and designs. Finally, you have to fill in the blanks, and you’re good to go.

Paid Ads

When we said before in this GetResponse review that it is an all-in-one marketing automation tool, we were serious about it. Not only does it feature built-in creators for funnels or landing pages. But also features a paid ads creator. So, in conclusion, they have everything covered.

Facebook ads

With the built-in Facebook Ads Creator, you can design your ad mockups, set up targeted ads, and track your performance.

Google search ads

What we have here is a relatively new feature of GetResponse. You can use it to create Google Search Ads directly from the platform.

To sum up, there are 6 Steps on How to create Google Ads in GetResponse:

Facebook Pixel

This feature enables you to track your Facebook campaigns and landing pages. When adding the Facebook Pixel ID, you can create Custom Conversions or Custom Audiences. Consequently, you can start running Facebook remarketing campaigns.

Social ads creator

GetResponse Social Ads Creator is an individual app for creating promotional posts fast and easily. You can automatically create ads by adding photos and text. The app will generate different sets of branded promotional assets. Additionally, you can choose from over 200 fully editable and customizable templates.

The list of GetResponse features would not be complete without mentioning the push notifications. These are handy when bringing people back to your site, notifying customers about offers and updates, etc.

The Web Push notifications are:

AI-Powered Features in GetResponse

GetResponse incorporates advanced artificial intelligence (AI) across its features to streamline marketing processes, enhance personalization, and improve overall campaign performance. These tools empower businesses to deliver more impactful, data-driven marketing with minimal effort.

AI Email Generator

One of the standout features is the AI Email Generator, which helps users create high-quality, engaging emails in seconds. The AI generates email content that aligns with brand voice and audience preferences by providing inputs such as industry, campaign goals, and target audience. This feature saves significant time and ensures the email is optimized for length, tone, and subject line effectiveness.

AI eCommerce

For e-commerce businesses, GetResponse’s AI-powered product recommendation engine offers personalized suggestions based on customer behavior. The system analyzes purchase history and browsing patterns to recommend relevant products, helping increase cross-selling and upselling opportunities. This personalized approach improves customer satisfaction and reduces cart abandonment rates with precise follow-up recommendations.

AI Landing Page Builder

GetResponse also brings AI into its landing page builder, optimizing the process of creating high-converting pages. AI analyzes campaign goals and suggests templates, recommending content placement and calls-to-action (CTAs) to improve performance. With mobile responsiveness and user-friendly design, businesses can quickly launch effective landing pages without design expertise.

AI predictive analytics

Another powerful AI-driven capability is predictive analytics, which allows businesses to forecast campaign performance and optimize strategies in real time. Features like “Perfect Timing” determine the best time to send emails, increasing open rates and engagement.

Additionally, AI-driven segmentation dynamically groups contacts based on their behavior, demographics, and engagement patterns.

GetResponse extends its AI functionality to conversational marketing through chatbots. These bots automate customer interactions, answering FAQs, collecting leads, and even suggesting products in real time.

For webinar hosts, GetResponse uses AI to analyze audience engagement and provide actionable insights. It predicts attendance rates and measures post-webinar interest, enabling businesses to identify highly engaged leads and refine their strategies for future events.

Similarly, for ad campaigns, GetResponse integrates with platforms like Google Ads and Facebook Ads, using AI to suggest audience targeting, budget allocation, and ad copy improvements, ensuring maximum ROI.

How to use GetResponse?

First, the GetResponse user interface is intuitive and easy to use. It can be a bit overwhelming initially when you see all the features available. However, trust us when we say you don’t need to be an expert to create compelling campaigns.

Second, GetResponse has a customizable user interface, so you can design the user experience as you need it.

Finally, if you have doubts about using GetResponse, there is a knowledge base that will guide you through every step.

Integrations of GetResponse

GetResponse has 125 integrations with popular platforms, apps, and third-party software. As an illustration, you have integrations with eCommerce, CRM, Social, Analytics, CMS, and other tools. The newest one added to the list is the integration with Zapier – an online automation tool.

Furthermore, if you need to build your integration, you can use the GetResponse API. GetResponse API gives you the same functionality as the web panels: manage campaigns, newsletters, statistics, and more.

GetResponse Review Conclusion

Is Get Response good? When it comes to email marketing and automation, it sure shines. GetResponse marketing automation software has lots of features and is easy to use. Moreover, the automation features for list management and the intuitive and customizable automation workflows are just some great things about GetResponse.

Overall, GetResponse is one of the best tools for email marketing and automation. It is excellent at engaging the audience and converting it into customers. Finally, if you are not convinced that you and GetResponse are a match, you should at least sign up for its 30-day free trial and try it.