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Mixpanel Reviews for 2026

Powerful, self-serve product analytics.
Tekpon Score:
4.4/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

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Free Consultation

What is Mixpanel?

Mixpanel is a comprehensive analytics platform that empowers businesses to make informed decisions based on data. With its intuitive user interface, Mixpanel allows teams to explore and understand customer experiences, measure metrics, and uncover insights.

The platform offers a range of features, including mapping travel behavior, intuitive UX, integrations with various tools, scalable infrastructure, collaborative analytics, data governance, and customer success guidance.

Mixpanel enables users to analyze trends, understand root causes, set goals, measure success, catch regressions, and validate the impact of product changes. It supports lightning-fast queries at scale, integrates with existing ecosystems, and ensures data compliance.

Mixpanel’s focus on collaboration makes it easy for teams to share insights, explore data, and make critical product decisions together. The platform also prioritizes data protection and privacy, with measures in place to safeguard personal data.

Overall, Mixpanel provides businesses with the tools and insights to drive growth and improve user experiences.

Found in these Categories

Best For

  • StartUps
  • Small Business
  • Medium Business
  • Large Enterprise

Mixpanel Pricing

Starting From:
$ 20 /month
Pricing Model: Subscription
Mixpanel offers three pricing plans tailored to different business needs. The Starter plan is free and includes essential features for finding product-market fit. The Growth plan, starting at $20 per month, provides additional capabilities for scaling insights with higher event limits. Next, the Enterprise plan, starting at $833 per month, offers advanced features, access controls, collaboration tools, and priority support for large organizations. Eligible startups can also benefit from substantial discounts and credits towards paid plans.
Free Trial
Free Version

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Mixpanel Features

  • Campaign Tracking
  • Goal Setting/Tracking
  • Audience Targeting
  • Campaign Segmentation
  • Collaboration Tools
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Import/Export
  • Event Triggered Actions
  • KPI Monitoring
  • Performance Metrics
  • Reporting/Analytics
  • Visual Analytics
  • Website Analytics
  • Dashboard
  • Revenue Tracking
  • Data Visualization
  • Predictive Analytics
  • Multivariate Testing
  • Geotargeting
  • Visualization
  • Data Discovery
  • Communication Management
  • Product Data Management
  • Funnel Analysis
  • Campaign Management
  • Referral Tracking
  • Data Connectors
  • Engagement Tracking
  • Data Management
  • Alerts/Notifications
  • Drag & Drop
  • Single Page View
  • Pageview Tracking
  • Visual Editor
  • In-App Events Tracking
  • Activity Dashboard
  • Retention Tracking
  • Statistical Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Cohort Analysis
  • Split Testing
  • Notification Scheduling
  • Multiple Site Management
  • Predictive Modeling
  • Push Notifications
  • Interactive Reports

Mixpanel Integrations

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Mixpanel Company Details

Company Name

Mixpanel

Headquarters

United States

Website

mixpanel.com

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Mixpanel vs. Similar Products

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Mixpanel Alternatives

Improvado

Score: 4.1/5

Similarweb

Score: 4.5/5

MonsterInsights

Score: 4.4/5

Improvely

Score: 4.0/5

Competitors App

Score: 4.5/5

Get Better Pricing on Mixpanel

Save 15-40% with expert negociation

You tell us what you need. We deliver the right tools at the best price. Fast. Independent. Hassle-free.

Your Credentials

Tell us who you are

Your Business

Tell us about your Company

Tell Us Your Software Needs

Share your requirements and let our procurement experts help you find the best software deals, negotiate renewals, or compare alternatives — tailored to your business goals.

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