SAP Marketing Cloud Reviews for 2025
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What is SAP Marketing Cloud?
SAP Marketing Cloud is a CRM software that helps businesses streamline operations related to lead generation, campaign planning, predictive analytics, and more on a centralized platform. It enables marketing professionals to create and distribute personalized campaigns across multiple channels, including email, SMS, and social media platforms.
Its built-in marketing calendar allows teams to create a campaign timeline, plan budgets, collaborate on tasks, and timely deliver all projects. The segmentation module lets employees use a drag-and-drop interface to target and segment customers based on multiple criteria, including geographical locations, age, and spending limits.
The marketing analytics functionality lets staff members use data visualization and machine learning technology to gain insights into customer behavior, campaign performance, audience discovery, and more.
With SAP Emarsys Customer Engagement, businesses can connect data across their business to personalize interactions across channels, identify key segments and strategies, and rapidly deploy best-practice campaign tactics to accelerate business outcomes.
The Marketing Cloud offers an API to integrate with third-party solutions and provides support options like email, chat, knowledge base, 24/7 live rep, FAQs/forum, and phone support.
Found in these Categories
Best For
- StartUps
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
SAP Marketing Cloud Pricing
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SAP Marketing Cloud Features
- Campaign Management
- Contact Management
- Lead Generation
- Lead Management
- Real Time Data
- Email Marketing
- Email Tracking
- AB Testing
- Drip Campaigns
- Engagement Tracking
- API
- Access Controls/Permissions
- Activity Dashboard
- Behavior Tracking
- Calendar Management
- Campaign Analytics
- Campaign Planning
- Collaboration Tools
- Customer Database
- Campaign Scheduling
- Customer Segmentation
- Data Visualization
- Lead Nurturing
- Lead Qualification
- Multi-Campaign
- Campaign Segmentation
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Analytics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Visual Analytics
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SAP Marketing Cloud Company Details
Company Name
SAP
Headquarters
United States
Website
www.sap.com
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