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WebEngage Reviews for 2025

Marketing Automation and Customer Data Platform for SMBs
Tekpon Score:
4.2/5

Score is based on User Sentiment from reviews and public chatter. We weight volume, recency, and consistency, then normalize to 5.

See our Methodology.
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What is WebEngage?

WebEngage is a web-based marketing automation software, specializing in user retention, conversions, lifetime value, and engagement.

Their comprehensive Retention OS combines a customer data platform, personalization engine, omnichannel campaign manager, and analytics engine. With real-time analytics, segmentation, and omnichannel engagement capabilities, this software empowers businesses to automate personalized campaigns and deliver tailored experiences

Additionally, enables you to identify high-priority customer segments using RFM modeling . And create on-demand segments based on customer personas and behaviors in real-time. The platform allows you to deliver hyper-personalized experiences across multiple channels. The platform emphasizes hyper-personalization by enabling 1-to-1 communication at scale. It allows you to create customized web pages, notifications, surveys, and app experiences tailored to individual customers’ needs.

Lastly, provides tools to create workflows, set rules, select channels, and run contextual campaigns at scale. This enables you to automate and personalize your campaigns based on customer and business-triggered events.

Found in these Categories

Best For

  • Small Business
  • Medium Business
  • Large Enterprise

WebEngage Pricing

Starting From: Custom
Pricing Model: Subscription
Their flexible and customizable pricing plan are designed to meet your unique business requirements. With their pricing plans, you have the freedom to choose the features and services that align with your needs, ensuring you get the most value out of our solution.
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Free Version

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WebEngage Features

  • AB Testing
  • Campaign Management
  • Drip Campaigns
  • Contact Management
  • Customizable CTAs
  • Data Import/ Export
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • SMS Marketing
  • ROI Tracking
  • Real Time Data
  • Website Visitors Tracking
  • Template Management
  • Event Triggered Actions
  • Experience Management
  • Feedback Management
  • GDPR Compliance
  • Gamification
  • Geotargeting
  • Interaction Tracking
  • KPI Monitoring
  • Lead Capture
  • Lead Qualification
  • List Management
  • Live Chat
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Campaign
  • Multi-Channel Attribution
  • Action Management
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Auto-Responders
  • Behavioral Analytics
  • Behavioral Targeting
  • Multi-Channel Marketing
  • Multivariate Testing
  • Negative Feedback Management
  • Notification Scheduling
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Analytics
  • Predictive Modeling
  • Push Notifications
  • Question Branching
  • Question Library
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Notifications
  • Campaign Planning
  • Campaign Scheduling
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Campaign Segmentation
  • Channel Management
  • Response Management
  • Response Quotas
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Content Analytics
  • Content Creation
  • Response Validation
  • Review Monitoring
  • Review Notification
  • Dashboard
  • Data Analysis Tools
  • Data Connectors
  • SMS Messaging
  • Scheduled/Automated Reports
  • Segmentation
  • Customizable Fields
  • Customizable Questions
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Sentiment Analysis
  • Single Page View
  • Site Intercept Survey
  • Skip Logic
  • Spam Blocker
  • Support Audio/Images/Video
  • Survey Builder
  • Contact Database
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customizable Reports
  • Customizable Templates
  • Survey/Poll Management
  • Customer Segmentation
  • Customer Surveys
  • Surveys & Feedback
  • Text-to-Win
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Web Notifications
  • Website Analytics
  • Communication Management
  • Community Management
  • Coupons
  • Data Integration
  • Email Monitoring

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WebEngage Company Details

Company Name

WebEngage

Headquarters

India

Website

webengage.com

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