ZoomInfo MarketingOS Reviews

& Product Details

What is ZoomInfo MarketingOS?

ZoomInfo MarketingOS is an integrated sales and marketing ABM (Account-Based Marketing) platform designed to accelerate customer acquisition and growth. It leverages advanced B2B intelligence and real-time intent data to identify and engage sales-ready accounts.

Key features include the ability to run efficient display and social ad campaigns targeting high-intent customers, leveraging a DSP (Demand-Side Platform) built specifically for B2B advertising. It offers AI algorithms optimized for account targeting, maintaining flexibility and compliance across multiple channels.

ZoomInfo MarketingOS also excels in optimizing conversions by capturing website visitors’ interest from initial engagement to final conversion. It uses the world’s most accurate IP to company graph, analyzing over 6 billion IP addresses, to build effective campaigns. Additionally, it streamlines meeting scheduling and automates go-to-market activities based on accurate market insights.

This platform simplifies the sales and marketing tech stack, automating outreach and rapidly growing the customer base.

Best For

Demand side platform (DSP) and marketing solution

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
ZoomInfo
Located In
United States
Website
zoominfo.com

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ZoomInfo MarketingOS Pricing

Starting from:

Custom

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

This tool has no publicly available pricing.

ZoomInfo MarketingOS Features

Campaign Management
Contact Management
Email Marketing
Email Tracking
Engagement Tracking
Lead Generation
Real Time Data
ROI Tracking
Workflow Management

Additional Features

Multi-Channel Data Collection
Multi-Channel Attribution
Audience Targeting
Process/Workflow Automation
Activity Tracking
Multi-Campaign
Customizable Reports
Competitive Analysis
Lead Capture
Campaign Tracking
Event Triggered Actions
Reporting/Analytics
Conversion Tracking
Calendar Management
Interaction Tracking
Intent Data
Email Alerts
Data Import/Export
Conversion Rate Optimization
Data Enrichment
Prioritization
Lead Nurturing
Third Party Integrations
Dashboard
Social Media Integration
Pipeline Reports
Customizable Scoring
Real Time Notifications
Built-In Database
Summary Reports
Customer Journey Mapping
Sales Reports
Multi-Channel Communication
Website Analytics
Budget Management
Real Time Analytics
Data Visualization
Web Forms
Ad hoc Reporting
Reporting & Statistics
Lead Segmentation
B2B Lead Generation
Ad Inventory Management
Target Account Identification
Segmentation
Alerts/Notifications
Data Synchronization
Customizable Fields
Customer Segmentation
Contact Database
Behavior Tracking
Customer Activity Tracking
Multiple Scoring Models
Bidding Strategies
Display Ad Management
Campaign Analytics
Data Source Connectors
Marketing Automation
Trend Analysis
Demographic/Firmographic Data
AI/Machine Learning
Lead Qualification
API
CRM
Web Traffic Reporting
Search/Filter
Performance Metrics
Customer Profiles
Database Support
Personalization
Activity Dashboard
Multi-Channel Marketing
Real Time Updates
Real Time Reporting
Content Delivery
Campaign Personalization
Predictive Analytics

Additional Features Show Less Features

Global Buzz: ZoomInfo MarketingOS at a glance

4.3

Global Average Score

Score4.26/5

Reviews213

Advanced Features

ZoomInfo MarketingOS is praised for its robust features including account identification, automated marketing workflows, and intent data insights which are highly valued for targeted marketing campaigns.
User Interface

The platform is recognized for its intuitive user interface, making it easy to navigate and operate, which enhances user experience and productivity.
Data Enrichment

It offers extensive data enrichment capabilities that allow for precise targeting and personalized marketing strategies.
Integration Capabilities

Users appreciate the ease of integration with other tools like Salesforce, HubSpot, and Zoho, which helps streamline various marketing processes.
Customer and Technical Support

The platform has received positive remarks for responsive customer support, which helps users optimize their use of the software.

Pricing and Accessibility

Some users feel that the platform is priced on the higher side, especially concerning user access and data limits.
User Interface Refinements

Despite being user-friendly, some users believe that the user interface can be cluttered and could benefit from simplification to improve user engagement.
Data Coverage

There are concerns about the comprehensiveness of contact data, particularly outside North America, which could limit global marketing efforts.
Real-Time Data Accuracy

Occasionally, the data provided is not as up-to-date as some users would expect, which could impact the effectiveness of marketing campaigns.
Collaboration Features

Users have noted that cross-user collaboration tools are not as robust as they could be, which can hinder team efficiency.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.