ZoomInfo MarketingOS Reviews for 2025
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What is ZoomInfo MarketingOS?
ZoomInfo MarketingOS is an integrated sales and marketing ABM (Account-Based Marketing) platform designed to accelerate customer acquisition and growth. It leverages advanced B2B intelligence and real-time intent data to identify and engage sales-ready accounts.
Key features include the ability to run efficient display and social ad campaigns targeting high-intent customers, leveraging a DSP (Demand-Side Platform) built specifically for B2B advertising. It offers AI algorithms optimized for account targeting, maintaining flexibility and compliance across multiple channels.
ZoomInfo MarketingOS also excels in optimizing conversions by capturing website visitors’ interest from initial engagement to final conversion. It uses the world’s most accurate IP to company graph, analyzing over 6 billion IP addresses, to build effective campaigns. Additionally, it streamlines meeting scheduling and automates go-to-market activities based on accurate market insights.
This platform simplifies the sales and marketing tech stack, automating outreach and rapidly growing the customer base.
Found in these Categories
Best For
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
ZoomInfo MarketingOS Pricing
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ZoomInfo MarketingOS Features
- Campaign Management
- Contact Management
- Email Marketing
- Email Tracking
- Engagement Tracking
- Lead Generation
- Real Time Data
- ROI Tracking
- Workflow Management
- Multi-Channel Data Collection
- Multi-Channel Attribution
- Audience Targeting
- Process/Workflow Automation
- Activity Tracking
- Multi-Campaign
- Customizable Reports
- Competitive Analysis
- Lead Capture
- Campaign Tracking
- Event Triggered Actions
- Reporting/Analytics
- Conversion Tracking
- Calendar Management
- Interaction Tracking
- Intent Data
- Email Alerts
- Data Import/Export
- Conversion Rate Optimization
- Data Enrichment
- Prioritization
- Lead Nurturing
- Third Party Integrations
- Dashboard
- Social Media Integration
- Pipeline Reports
- Customizable Scoring
- Real Time Notifications
- Built-In Database
- Summary Reports
- Customer Journey Mapping
- Sales Reports
- Multi-Channel Communication
- Website Analytics
- Budget Management
- Real Time Analytics
- Data Visualization
- Web Forms
- Ad hoc Reporting
- Reporting & Statistics
- Lead Segmentation
- B2B Lead Generation
- Ad Inventory Management
- Target Account Identification
- Segmentation
- Alerts/Notifications
- Data Synchronization
- Customizable Fields
- Customer Segmentation
- Contact Database
- Behavior Tracking
- Customer Activity Tracking
- Multiple Scoring Models
- Bidding Strategies
- Display Ad Management
- Campaign Analytics
- Data Source Connectors
- Marketing Automation
- Trend Analysis
- Demographic/Firmographic Data
- AI/Machine Learning
- Lead Qualification
- API
- CRM
- Web Traffic Reporting
- Search/Filter
- Performance Metrics
- Customer Profiles
- Database Support
- Personalization
- Activity Dashboard
- Multi-Channel Marketing
- Real Time Updates
- Real Time Reporting
- Content Delivery
- Campaign Personalization
- Predictive Analytics
ZoomInfo MarketingOS Integrations
-
HubSpot CRM
CRM Software
User Sentiment - ZoomInfo MarketingOS Reviews
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Advanced Features
ZoomInfo MarketingOS is praised for its robust features including account identification, automated marketing workflows, and intent data insights which are highly valued for targeted marketing campaigns.
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User Interface
The platform is recognized for its intuitive user interface, making it easy to navigate and operate, which enhances user experience and productivity.
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Data Enrichment
It offers extensive data enrichment capabilities that allow for precise targeting and personalized marketing strategies.
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Integration Capabilities
Users appreciate the ease of integration with other tools like Salesforce, HubSpot, and Zoho, which helps streamline various marketing processes.
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Customer and Technical Support
The platform has received positive remarks for responsive customer support, which helps users optimize their use of the software.
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Pricing and Accessibility
Some users feel that the platform is priced on the higher side, especially concerning user access and data limits.
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User Interface Refinements
Despite being user-friendly, some users believe that the user interface can be cluttered and could benefit from simplification to improve user engagement.
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Data Coverage
There are concerns about the comprehensiveness of contact data, particularly outside North America, which could limit global marketing efforts.
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Real-Time Data Accuracy
Occasionally, the data provided is not as up-to-date as some users would expect, which could impact the effectiveness of marketing campaigns.
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Collaboration Features
Users have noted that cross-user collaboration tools are not as robust as they could be, which can hinder team efficiency.
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ZoomInfo MarketingOS Company Details
Company Name
ZoomInfo
Headquarters
United States
Website
www.zoominfo.com/solutions/marketing
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