Category Video Making
Reviewed by Rashi
Updated Mar 30th, ’22
Tekpon Score

Animoto Review

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Nowadays, videos are an essential part of any marketing campaign. If you’re not adapting your business towards this direction, you’re losing crucial parts of your audience, thus possible customers. Yet, making and editing a video is not an easy job that anyone can do it. So, why spending your company money on an entire video studio or team when you can use something more facile, like video maker software?

Animoto is another great video maker that businesses can easily use to create their desired videos or cartoon animations in a breeze. But, I will say no more and let this Animoto review convince you why you should change your strategy and use an online video maker.

Ease of use
Value for Money
Customer Support
Pricing Details

Starting from: $16/month

Pricing Model: Subscription

Yes, has free trial

Yes, has free version

  • User-friendly
  • Easy of use
  • Great library assets
  • Numerous templates
  • Customizable
  • Free plan
  • Paid plan to access its features
  • Users can't make sectional changes in their videos
Best for
  • StartUps
  • Small business
  • Medium business
  • Large enterprises
  • Non-profit Organization
  • Freelancers
  • Cloud, SaaS, Web-Based
  • Mobile - iPhone
  • Mobile - iPad

Animoto video maker

Videos can be an excellent instrument for companies to use in their marketing campaign. But, as I said many times, video is the new black. This type of online content can help businesses reach their audience faster. Moreover, more and more people prefer watching a short video, or animation, rather than reading a written type of content.

That’s why a business should adopt. Yet, it can be pretty expensive if you hire a team of professionals. But, instead of spending money on an entire team, you can use an online video maker and editor to create high-quality videos that can represent your brand and its communication.

There are many video-making tools in the market, and Animoto is one of them. I hope that at the end of this Animoto review, you’ll be able to know if this video editor is the one you need to boost your business or product. Moreover, with Animoto, “the video maker,” you’ll be able not only to present your business, service, or product. But you’ll be able to show your audience why they should trust your brand in a fun and professional way.

What is Animoto?

Thus, you realize that you need to change your strategy and create engaging videos for your brand. Let’s find out more about this Animoto software and how you can grow your online presence. As I mentioned above, Animoto is a cloud-based video maker designed to help freelancers, start-ups, and businesses create and share their “homemade” videos with their customers in a breeze.

Users can use the Animoto app in photography, education, fitness, real estate, or eCommerce. Moreover, so that your job couldn’t be much easier, the Animoto software offers a music library, templates, fonts, and other predefined assets in one Dashboard. So basically, you don’t have to create anything from zero.


I like this video editor because you don’t have to be a professional to create a stunning video for your audience. The only thing you have to do is be smart enough to realize that you should start using a video maker to stand out. But, of course, you can’t expect to create the same videos as a team of professionals with a lot of experience behind them. Yet, if you consider that an online free video maker like Animoto is what you need to improve your brand, then go for it.

How to use Animoto?

That’s a good question from where you can start. First of all, it has a great advantage compared to other complex programs. Second, it is so easy to use that you don’t need special training to start using Animoto. Third, of course, as I said, I won’t tell you that your videos will be like the ones edited in Adobe Premier. But if you want something fast and easy to do, then the Animoto app is what you need. Besides being a cloud-based video maker, Animoto offers an easy-to-use app for iPhone.

Animoto is widely used amongst Small Businesses and the Marketing & Advertising industry. Getting started with this tool is very simple. First, users need to upload the photos or videos they are willing to use. Once done, they can drag and drop what they want onto a pre-built template of their own choice.

Professional experts design these templates to stand up to the needs and expectations of its users, thus resulting in high-end and polished videos.

Animoto Features 

Going further with our Animoto review, let’s see what type of features this tool offers. Maybe depending on there, you’ll know if this can be the right tool for you or your business.

  • Ease of use

Animoto has a straightforward drag and drops feature and quick to learn interface. Animoto video maker is responsible for cutting down all the complicated features from the manual editing tools that consume a lot of time and are quite difficult to use. Animoto’s video-making process is super intuitive and easy to learn. Even the first-timers can churn out a solid-designed video using this excellent tool. Also, videos can be made on many devices, unlike traditional video-editing tools that require a lot of processing power on the part of the device being used.

  • Pre-designed Polished Templates

Animoto offers a huge variety of templates and customizations options to businesses to choose one that fits their brand. Hence, the result created is polished and a huge step up from the traditional movie-making tools like Movie Maker/ iMovie. Further, templates can also be customized to an extent to cater to the users’ needs. Moreover, Animoto offers a stock library of more than one million images and videos, growing in number as it’s sourced from Getty Images itself. In addition, more than 3,000 commercially licensed music tracks are also available, making the process of adding music and life to your video simple.

Animoto templates library review by Tekpon

  • Strong Online Community

Animoto users can take advantage of an excellent Animoto Social Video Marketing Community on Facebook, where people frequently ask questions or post their videos for feedback. This group can prove to be a real-time saver and a learning opportunity for users new to the platform.

  • Super Quick Videos

Even on the first go, users can go ahead and churn out a good structure video in less than two hours, which includes getting started and signing up for the tool. Thus, Animoto can prove to be a real-time-saver. As we all know, most of the time, a picture is not enough to convey the whole story, so Animoto also allows its users to add text-only frames in the videos, thus making them easy to understand.

In addition to these, video sharing is effortless. Since the videos are created online, sharing is as quick and easy as copying the link, ideal for teachers who want to integrate videos in teaching platforms such as Google Classroom, Edmodo, ClassDojo, and others.

  • Creating Slideshows

This is one of the excellent features that Animoto offers to its users. Creating one is super easy and can be done in a few steps:

In your account dashboard, click on “Create.” On the left sidebar, you’ll see different types of templates. Next, click on “Slideshow.” Here, you’ll find different slideshow templates for personal and business purposes. Alternatively, you can start from scratch.

  • New feature Voice-over

If what you need from your chosen video making software is to create tutorials, product demos, or explainers, then rest assured. Animoto just added a new feature – voice-over! Like everything in this tool, recording & uploading high-quality voice-overs is rather easy. All you have to do is:

  • Choose a video template or start from scratch – you have templates specially made for voice-over videos
  • Record or Upload a voice-over track
  • Customize your voice-over
  • Edit your video with the easy-to-use drag-and-drop creator
  • Share your video with colleagues via email or on social media

It is also useful for tours in education, business, and real estate settings.

  • Exciting New Features

The development team at Animoto is continuously working towards improvising the tool. They are thriving towards the product’s success and hence talk about a new feature that should be a part of the video editing tool, and you will have it provided to you.

One of the newer features is adding a little logo in the corner for branding purposes. Thus adding to an impressive set of customizations available for branding. Adding logos at the end, changing up the video colors, fonts, and more.

For instance, a subscription to Animoto comes with a commercially licensed song library filled with music you can use in your Animoto videos. A paid subscription includes over 3,000 tracks, while free users have 50 licensed songs.

Animoto Pricing

Probably you’re wondering how much is this tool will cost you. And, you’re in the right place to find out. Animoto pricing works on a subscription-based model. And it has tiered pricing based on three levels. But, the good news is that Animoto offers a free version and a free trial if you want to try the premium pricing plans.

Starting From: $16/month (Monthly Plan)

Pricing Model: Subscription

Free Trial: 30-days

Now you can get your Animoto promo code and enjoy more creating your videos with your favorite tool!

Animoto Integrations 

Animoto offers integration with some of the amazing software tools available in the market. Some of them are listed below:

  • Shopify
  • Wix
  • Venmo
  • Canva
  • Wikispaces
  • BombBomb

QR codes are a great way to share the videos you create on Animoto. These are the simple solution to share the videos physically. QR codes are printed black and white codes that can be scanned using various devices, including mobile phones. One can also add these codes to the videos that they have created to simplify the sharing process.

Animoto integration with BombBomb

BombBomb is another amazing tool available in the market, making it easy to connect with people through video. Both of these tools, when used together, have numerous amounts of benefits:

  • Users can effortlessly insert Animoto video into their emails.
  • Users can send Animoto videos through BombBomb using a branded mobile responsive design. With including a video in the email, user interaction increases significantly.
  • Various techniques like improved tracking, analytics, and real-time alerts allow users to know their clients better.

In conclusion, both of these tools believe in the amazing power of the video.

Animoto Alternatives 

With video content going so popular nowadays and becoming such a strong strategy for businesses to communicate with their audience, the need for such tools is growing. Thus, you can find all sorts of video-making tools on the market. But, how can you know which one is the right one for your business model? We hope that this Animoto review made some light and showed you that it could be a handy choice. Now, there are a lot of alternatives for Animoto available in the market. So, take a look and choose the one for you:

Animoto Review Conclusions 

Well, is investing in Animoto worth the money? Does it stand up to all the buzz? Is it the right video maker for you?

All in all, we found from this review that Animoto is an excellent tool for creating animated videos. Users can use its finite possibilities to create world-class video content in just a few hours. Plus, it is super fun to use. Animoto works well when you know what you want. When using Animoto, you have three considerations; how long does your video need to be? What music will best convey the mood of your piece? And, what photos or video clips will users use?

Overall, using Animoto was a seamless experience for us. We enjoyed making polished videos. And when you think about the cost, it is much cheaper than hiring someone to create videos for yourself. To overcome that, their Business plan even allows you to sell your videos to other businesses, so if you used them smartly, you’d easily recover the costs.

So take a plunge and subscribe to a plan today!



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