Privy

Category Email Marketing
Reviewed by Cristiana
Updated Jan 26th, ’22

Tekpon Score

9.3

Users Score

7.5

Privy Review

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Every marketer knows that customers are the main pawns of a business. Keeping them up to date with business’ activity means preserving the good functionality of the company. There is software on the market lets your online store stay in touch with customers and potential clients. Companies’ growth depends to a large extent on maintaining these relationships. Whether it is newsletters, email campaigns, text messages, or other communication strategies, tools like Privy have your back when it comes to the sales process. We will see how this tool can provide free email sign-ups and other useful features to grow your business through this Privy review. 

UI/UX

9.3

Ease of use

9.5

Value for Money

9.0

Features

9.2

Customer Support

9.5
Pricing Details

Starting from: $15/month

Pricing Model: Subscription

Yes, has free trial

No free version

PROs
  • Ease of use
  • Good Customer Service
  • Customization
  • Works well with Shopify
  • Wide range of templates
CONs
  • Does not support integrations with many email service providers
  • Limited features for the free trial version
  • A bit expensive
Best for
  • Freelancers
  • Small business
  • Medium business

Privy –Email marketing

Privy is not a newcomer on the market. It was launched in 2011, initially as an email marketing platform designed to help restaurants and retailers measure marketing activity on social media channels. Since then, the Privy app has gone through several transformation stages to be used now by over 500,000 sites across 180 countries. What made so many businesses reach for their emailing platform was all the visible advantages that allowed their online store to grow. 

What is Privy?

Privy software is not just one thing. It has multiple uses. And all of them are headed towards growing business sales. How? By enhancing customers’ engagement and turning leads into customers. But Privy thinks further than this. It plans to transform actual buyers into repeat customers. 

To begin with, the Privy app is a service that allows e-commerce businesses to keep in touch with their customers and gain more clients via email marketing campaigns, text messages, and other means. It lets you create an email list so people receiving your messages can feel a more satisfying personal connection with your business. This way of communication gives you more control over the perceptions and actions of your prospects, leads, actual and past customers. 

You can also call Privy a pop-up building tool. And here’s why. It allows companies to create pop-up windows messages across their online stores to help with website visitors’ conversions and engagement. These displays are interactive and customizable. For example, you can ask for their email addresses. The final goal of this action is to convert visitors into email subscribers.  

We think of Privy as a money and time saver app. It automates the communication process between businesses and clients and converts leads into customers. So, it helps you not miss precious time on repetitive tasks and gain more money with every email sent. 

What does Privy do?

Put shortly, what Privy does is to make your business thrive. Especially if you have a small business that aims to grow its sales. For larger ones, it does nothing less than boost the marketing efforts. 

Using this tool, you can create email marketing campaigns, send messages to subscribers, create pop-ups campaigns for your website that will get customers to buy from your online store for the first time, and convince them to buy again. Such software brings your site’s glowing through engaging pop-ups campaigns and flyouts. These tools are great strategies to improve the interactions with the visitors directly from your website and later directly in their inboxes. In other words, through Privy, is a very good chance that your website visitors to be converted into email subscribers. This is a significant opportunity to grow an email list that will eventually lead to more active customers. 

It is not only about new customers. The actual ones play a significant role in your business activity. To ensure the continuity of their commitment to your company, you must take the time to communicate with them as well. Keep your actual customers buying by sending them emails about your product and services, promotions, and email alerts about their abandoned carts.

This email marketing software makes available to you SMS tools. You can reach customers directly on their phones, sending them automated follow-up texts, as well as text notifications to recover the abandoned carts. In addition, to not miss a thing, customers can receive via text messages coupons. 

Moreover, how does the Privy Shopify collaboration sound? To us, it sounds great and very realistic. Privy manages to save, stimulate, and increase Shopify sales thanks to the possibility to grow email and SMS lists. 

Privy Features

When making a software decision, it is highly important to check out the key features it has to offer. Proceeding with this step, you will have a clearer image of the software’s abilities in question, helping you make the right selection. After all, it is about which piece of software will meet your business needs. So, without further ado, let’s take a look into some of the most important features Privy offers.

  • Drag and drop

This key feature allows you to create more easily newsletters, follow-up emails, updates, promotions, or other communication pieces for your customers. Emails created with the help of a drag and drop editor will enjoy a clean and comprehensive design. So, you can edit the email styles, layout, or content by using drag and drop elements. Of course, this feature has the advantage of being easy to use. But, if you are an HTML native, you have the option to work directly with your code or use an HTML email template. 

  • Coupon Codes

Personalization is great. It makes customers feel a sense of authenticity and singularity. And unique coupons codes are here to build this sense. You can create coupon codes directly from the Privy software and give them to one specific customer. You can set the kind of discount you offer, in terms of type and value, and set the expiring date of the coupon. 

  • Spin to win, pop-ups, banners

Privy is very inventive when growing a business’ email list. It makes collecting emails a fun activity for web visitors. The spin-to-win wheel campaigns indulge and engage visitors by allowing them to enter their email addresses to try their luck to win a discount. It is super interactive, and data shows that Privy users doubled or tripled their conversion rates. You do not need to create campaigns from scratch. Privy spin to win offers professionally designed templates that you can customize according to your business’ specifics and preferences. 

Spin to win campaigns seem to overshadow pop-ups windows, but they still prove their functionality. Pop-ups do not enjoy a good reputation among website visitors and are frequently ignored. Thus, you should pay attention to the details to convince your visitors to become email subscribers when you design them. Privy offers other eye-catchy displays like banners and flyouts that can be customized to match the look and vibe of your online store. 

  • Automated emails

Send your web visitors and customers welcome emails, newsletters, cart abandonment email notifications, and customer win-back messages. Newsletters are the perfect medium to communicate with customers about running promotions, launching products, or announcing events. This strategy keeps your business relevant on the market. 

Customization seems to be an integral part of Privy. For example, you can send follow-up emails after an order. They can be very specific based on what your clients have purchased. These follow-up emails have the main goal of bringing back former clients to the website and making them purchase more. At the same time, emails of this kind can present the customer with compliment goods, inviting them for a try. 

The same goes for customer win-back emails and welcome newsletters. What they do is make customers feel more connected to build business trust. With automated tools, marketing efforts are directed towards the present moment and immediate action. 

  • Privy text

Privy does not limit its services to an email addresses list like any email automation software that respects and keeps customers engaged. It also allows your business to be in touch with clients over text messages. Thus, reaching them is possible due to this recent option. You can send your customers after sign-up messages, abandoned cart messages, Shopify coupons codes, updates, event registrations. Text messages have the ability to compliment your email marketing strategy. Moreover, Privy ensures compliance measures for the product, so you can keep it cool without fines or penalties. 

  • Audience targeting

It’s a pity when online stores lose money because of abandoned carts. But Privy has the solution to address this issue – personalized messaging for abandoned carts. For a more personalized experience, web visitors are targeted with specific messages and emails.

For example, You can target people who abandoned their carts by product ID. So, if someone added a product to the cart but left the online store without purchasing it, they will receive a message. Instead of sending a generic email, Privy reaches the potential customers with customized messages to feel like a personal connection. This strategy has the potential to increase the conversion rate on abandoned carts. 

With the help of the same email automation app, you can send customers unique coupons via email to generate more sales conversions and keep the clients loyal to your business. 

We will list other great Privy features that are known for their efficiency in increasing eCommerce sales:

  • Free Shipping Bar
  • Cross-Sell
  • Broadcast Texts
  • Automated split tests
  • Revenue Attribution
  • Auto Responders
  • Segmentation

Privy pricing

Privy pricing plan offers are diversified. It goes from $15 per month for the Starter plan to $45 per month for the Growth plan. And maybe the best part is that it comes with a 15 free trial version. The not-so-good part is that the free trial plan does not include many features. But you couldn’t expect more because it is only a get-started version. The free trial pack includes unlimited popups and flyouts, advanced targeting, and up to 100 mailable contacts.

The Starter plan includes all the features you can find in the free trial plus unlimited email sends, newsletters, cart abandonment, and customer win-back statistics. For an extra $10 per month, you can add text messages to the free trial and Starter plan.

Moreover, the Growth option presents a bulkier list of features, as up to 3000 email contacts and 500 textable contacts, more text sends per month and sending broadcast text messages. In addition, if you want to boost the growth of your list for another $70 per month, which is the starting point, you can use the Privy Conversion option.

Privy Integrations

Without integrations with the most popular marketplace platforms, what would an email marketing software be? Surely not Privy. Due to these integrations, marketing tasks will be automated, and the platform can accomplish its main goal – providing clients fastly.  When opening Privy’s full list of integrations, you will learn it has a lot. We are talking about SMS integrations with different apps, Facebook marketing platforms, website and eCommerce platforms, email service providers, rewards programs, and other integrations. 

Probably one integration a lot of you are interested in is Shopify. Also, you can integrate Shopify Plus. Privy to integrate very well with these platforms being the top reviewed sales app on Shopify. In addition, you can install Privy on your website on BigCommerce, Squarespace, Hubspot, Mailchimp, Zapier, AWeber, and more. 

Privy Alternatives 

Businesses’ need to automate marketing efforts and increase sales is so visible that other pieces of software along Privy came up to the party. Let’s see some of the Privy alternatives and a few aspects that make them substitutes to be considered when choosing software of this kind.

GetResponse – What makes GetRespionse unique is that in addition to its common and solid email marketing software features, it has built-in webinars capabilities. Unfortunately, there is no free version here but a decent and affordable monthly starting pricing plan.

Moosend – An email automation software with slick features and excellent UI and usability that will make you think, “What have I done to deserve so many top-quality features within the free version?”. Yes, you heard right, it comes with a free version. 

AWeber – Another tool that offers a free version and an affordable subscription plan. It has great import functionality, integrates with many third applications, and gives businesses a larger range of templates than its major competitors. 

Pably – Providing a reliable inbox delivery, subscriber segmentation, autoresponder emails within an intuitive interface design, Pably manages to automate your work seamlessly. 

Privy Review Conclusions

As we have seen in this Privy review, connecting with customers and potential clients is of great importance for the evolution of a business. Small and large businesses use this email marketing app to capture and convert visitors into long-lasting clients more efficiently. An online store type of business can use the Privy suite of email marketing, SMS tools, and conversion to improve and enhance customer communication. 

Thus, you can sell more online by turning website visitors into customers and then into repeat customers. It seems like a controlled cycle where all of your marketing efforts are directed towards helping with customers loyalty. So it is no surprise that Privy is the leader in eCommerce marketing for small and growing brands. After this Privy review, you might consider trying it!

Competitors

AWeber

Tekpon Score

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Updated Dec 9th, ’21

Pabbly Email Marketing

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Updated Dec 14th, ’21

Moosend

Tekpon Score

Users Score

Updated May 10th, ’22

GetResponse

Tekpon Score

Users Score

Updated Mar 10th, ’22