Email marketing is one of the most important components of your business outreach. It is an excellent way to engage with customers and convert leads. Sendinblue has grown from an average email marketing solution to one of the best on the market. In this Sendinblue review, we look at the Sendinblue email marketing features and see how expanding into wider digital marketing has helped the platform stand out from the crowd.
Ease of use
Value for Money
Starting from: $25/month
Pricing Model: Per email volume
No free trial
Yes, has free version
- Market-leading email automation
- Built-in basic CRM tools
- Competitive pricing
- Slick UI and templates
- Advanced template customizations cost more
- Data uploading can be frustrating
- Small business
- Medium business
- Large enterprises
- Cloud, SaaS, Web-Based
Sendinblue Digital Marketing Tools
Nurturing leads is fundamental to the success of most commercial businesses, and marketing is an effective way of tapping into potential customers. However, marketing is a constantly moving industry that evolves with new technologies. Even so, some things never change, such as the importance of effective email marketing in developing leads. There are plenty of excellent email marketing solutions available, such as MailChimp, Moosend, and more. But what about Sendinblue? How does this email marketing platform stack up to its competitors? In the following Sendinblue review, you can determine if this is the solution for you and how Sendinblue email marketing can power your campaigns.
What is Sendinblue?
Sendinblue is an email marketing platform, which also aims to be something a little more. Aimed directly at midsize businesses (SMBs), Sendinblue wants to be more than just an email marketing platform. It also provides many all-around digital marketing tools, including a built-in customer relationship management (CRM) service.
One of the things we were intrigued about heading into our Sendinblue review is whether that CRM offering really sets the platform apart from its rivals, or is it merely a gimmick? Certainly, with a strong suite of features and competitive prices, Sendinblue is an interesting alternative to MailChimp, HubSpot, etc. However, does it live up to its aspirations as a complete digital marketing solution?
What is Sendinblue used for?
At the heart of the Sendinblue experience is its email marketing abilities. This is what the platform is about first and foremost, even if it is increasingly branching out into other digital marketing tools. Unfortunately, while additions like a CRM solution are a nice touch, it is simply not powerful enough for most enterprise users.
Instead, the real reason to use Sendinblue is the email marketing features. It provides a clean and efficient way to automate your email marketing campaigns. By using Sendinblue email marketing features, you can reach potential customers without having to handle tasks manually. Allowing the platform to handle projects for you is a major part of the experience, and we think Sendinblue is a leader in email marketing automation.
Is Sendinblue Compatible with WordPress?
Yes, there is a plugin that allows WordPress to connect with Sendinblue. WordPress users can leverage the plugin to bridge their Sendinblue activity and their WordPress website. By linking the two platforms, people can complete tasks directly without switching between websites and apps. In fact, you can use the plugin to manage all your email and digital marketing right from your WordPress sites admin panel.
Sendinblue offers a suite of features that expands on the traditional email marketing software tools by adding many digital marketing abilities. Below we will cover the core feature modules available on Sendinblue:
Let’s start with email campaigns/marketing, which remain the core of the Sendinblue experience. If you have used another email marketing platform, Sendinblue delivers what you would expect. You can generate email strategies and campaigns to a list of contacts and automate tasks for responses, feedback, and interaction.
Even if you are a beginner, the interface in Sendinblue is easy enough to get to grips with. Admittedly, it is not as user-friendly as a platform like Moosend, but it does a good job of allowing you to build emails and access features with minimum fuss.
There is a solid selection of templates available for you to add some design flourish to emails. You can also customize emails with a simple drag and drop interface to add and remove template blocks. Finally, you can import your custom creations directly into the tool for those confident and skilled enough to develop their own HTML email templates.
Of course, to have a functional email marketing campaign, you need to have contacts to send content to. On Sendinblue, there is a good system for contact management where you can collect contacts into groups, edit individual contacts, and segment groups based on stats and engagement.
When building your subscriber list, Sendinblue complies with regulations and standards. This means you must detail how you acquired the email address and information of a contact. You must also confirm that every contact you are engaging with has opted in. When you do this, Sendinblue explains the CAN-SPAM Act regulatory compliance.
We guess experienced marketing teams will already be familiar with regulations around contact engagement and may find the CAN-SPAM Act reminder annoying. Still, it is a valuable tool that helps beginners avoid getting into trouble if they unwittingly engage with contacts as a spammer.
Contact management issues
While contact management on Sendinblue is decent, it is also an area of the platform we found frustrating. We uploaded 30 contact records in our tests, including the standard information such as name, location, email address, and phone number. However, when importing the information from a Microsoft Excel spreadsheet, Sendinblue requests that the fields in the document match the available fields on the platform.
While this is standard for email marketing tools, Sendinblue complicated the process because it requires too many steps to complete the tasks. For example, it recognized matched fields such as names and email addresses but no dates, names, and other fields. When this happens, you must either continue without these fields or create new attributes for them. It is also not possible to add custom fields into a contact you are manually uploading.
We are sure there is a way to work around this problem, but it is not apparent on the main interface, meaning Sendinblue is not as smooth as some other platforms. Simple is better, so the complex nature of managing contacts in Sendinblue is problematic, although admittedly not a dealbreaker.
Automation features are important to any email marketing solution. In fact, it is something enterprise users put a lot of value in because it allows them to hand off time-intensive repetitive tasks to automation and focus on more important tasks. After spending time with Sendinblue, we think it has just about the best automation tools of any email marketing tool.
From the dashboard, you can set up triggers for email feedback and contact interaction. This allows an email to be sent when those specific triggers happen. Some examples of triggers include:
- When a contact visits a specific page on your website, they get an email to see more info.
- Send an email if someone abandons the shopping cart.
- When a contact subscribes, they receive a welcome email.
- Personal email correspondence, such as on a birthday.
We especially like the ability to create a sequence of automations to extend far beyond just on-off response actions. As a result, Sendinblue provides arguably the most comprehensive set of automations in the email marketing realm, with over 350,000 options available.
Customer Relationship Management
As we have mentioned throughout this review, Sendinblue is attempting to expand beyond email marketing into general digital marketing. The company’s CRM solution is driving this expansion, but in reality, it is not yet good enough. Specifically, the CRM acts as a nice touch and is useful for users, but it is not good enough to stand alone as a reason to purchase the platform.
In other words, if you want CRM software, you are better off looking at dedicated providers such as Salesforce, Zoho, or Freshworks. Still, we are not complaining because the CRM in Sendinblue does allow you to track contact activity and integrate it into your subscriber database. It is worth remembering; the CRM ability sets this tool apart from other email marketing platforms.
We generally like the pricing system on Sendinblue because it is easy to understand and allows all features across each plan. In fact, the only restriction as you move through price tiers is the number of emails you can send. This makes it easy for organizations to weigh up the service costs depending on how many emails they expect to be sending in marketing campaigns.
Starting From: $25/month (Monthly Plan)
Pricing Model: Subscription
Integrations are key to fleshing out your productivity, and for an email marketing solution, it is important to tap into third-party services. Sendinblue does a good job with a broad selection of integrations from various payment platforms, eCommerce solutions, email builders, website creators, CRMs, and more.
Out of the box, the platform has direct plugins for eCommerce giants WooCommerce and Shopify. This lets you bake in purchase tracking into your digital marketing. So, for example, you can see purchase activity across your contacts and see who is just browsing products and abandoning digital shopping carts.
Other noteworthy integrations include WordPress, Magento, LeadSync, Microsoft Dynamics CRM, Zoho, Outlook, Facebook Lead Ads, MailChimp, Wix, and PayPal. Furthermore, you can also access Zapier, which allows you to install a wide range of integrations from over 2,000 apps. Finally, if you have developers on your team, you can also use the Sendinblue API to build your own integrated services.
- Constant Contact
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Sendinblue Review Conclusions
If you read this Sendinblue review a few years ago, the outcome would be less than positive. The platform was missing third-party integrations, was lacking in automation, and had below-average email design tools. However, in recent years, the tool has risen to the challenge of competitors and now offers best-in-class automation, a good selection of integrations, and excellent email design options.
It has been quite the turnaround for Sendinblue. And we can now recommend the platform as one of the best email marketing solutions. Throw in some gimmicky but still worthwhile CRM features and competitive pricing. And there is a lot to like about Sendinblue email marketing.