Brevo
Brevo Reviews
& Product DetailsWhat is Brevo (formerly Sendinblue)?
Brevo, formerly known as Sendinblue, is an all-in-one marketing and communication platform designed to help businesses manage and automate their digital marketing efforts. The platform provides a wide range of tools, including email marketing, SMS campaigns, marketing automation, and CRM capabilities. Brevo is tailored for businesses of all sizes, offering a scalable solution that enables users to build and nurture customer relationships through personalized and targeted communications.
A key feature of Brevo is its intuitive drag-and-drop email editor, which allows users to create professional-looking emails without needing any coding skills. The platform also offers advanced segmentation and automation features, enabling businesses to send the right message to the right audience at the right time. Additionally, Brevo’s CRM functionality helps users manage customer data, track interactions, and improve the efficiency of their sales and marketing efforts.
The benefits of using Brevo include the ability to centralize all marketing activities in one platform, improved engagement through personalized messaging, and enhanced productivity with automation tools. It is particularly valuable for small to medium-sized businesses looking to streamline their marketing processes and drive growth through effective customer communication.
Overall, Brevo is a versatile and user-friendly solution for businesses aiming to enhance their digital marketing strategies.
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
Sendinblue, Inc
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Located In
United States
- Website brevo.com
Starting from:
$9 /month
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
Brevo offers different pricing across its platforms. For the Marketing Platform, it has a Free plan, Starter at $9/month, and Business at $18/month. The Conversations Platform starts at $15/month. The Sales Platform starts at $12/user/month, and the Messaging API starts at $15/month. Enterprise solutions are available with tailored pricing. A free trial is available for several services.
Brevo Free
Marketing Platform
Brevo Starter
Marketing Platform
Brevo Business
Marketing Platform
- A/B Testing
- Automated Email Responses
- CAN SPAM Compliance
- CRM
- Campaign Management
- Contact Database
- Customer Segmentation
- Customizable Templates
- Drag & Drop
- Drip Campaigns
- Building and Personalizing Emails
- Event Triggered Actions
- Lead Capture
- List Management
- Real-Time Analytics
- SMS Marketing
- WYSIWYG Editor
- Verify Emails
- Import & Host Mailing List
- Domain Reputation
- High-Volume Sending
- Activity Dashboard
- User Management
Additional Features
- API
- Archiving & Retention
- Availability Management
- Campaign Analytics
- Campaign Planning
- Calendar Management
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Confirmation/Reminders
- Contact Management
- Customizable CTAs
- Customizable Fields
- Content Management
- Customizable Forms
- Customization
- Email Campaign Management
- Email Distribution
- Data Import/Export
- Email Management
- Email Marketing
- Data Recovery
- Email Monitoring
- Email Templates
- Dynamic Content
- Email Tracking
- Image Library
- Interaction Tracking
- Lead Engagement
- Lead Management
- Landing Pages/Web Forms
- Lead Qualification
- Lead Segmentation
- Marketing Automation
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Optimized Emails
- Multi-Campaign
- Multi-Channel Marketing
- Online Booking
- Performance Metrics
- Queue Management
- ROI Tracking
- Real Time Data
- Reporting/Analytics
- Response Management
- Routing
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Spam Blocker
- Subscription Management
- Template Management
- Third Party Integrations
- Unsubscribe Database
- Website Analytics
- Website Visitor Tracking
- Whitelisting/Blacklisting
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User-Friendly Interface
Many users appreciate Brevo’s intuitive and easy-to-navigate interface. The platform is designed with simplicity in mind, making it accessible even to those who are new to email marketing. Users have mentioned that the dashboard is well-organized, allowing them to manage campaigns without feeling overwhelmed.
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Comprehensive Feature Set
Brevo offers a wide range of features that cater to different aspects of digital marketing. Users commend the platform for its robust email marketing capabilities, including advanced segmentation, automation workflows, and A/B testing. The addition of SMS marketing and CRM features adds significant value, allowing businesses to manage multiple aspects of their marketing strategy from one platform.
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Affordable Pricing
Brevo’s pricing structure is often highlighted as one of its strongest points. Many users find the platform to be competitively priced, especially considering the breadth of features it offers. The availability of a free plan with generous limits is particularly appreciated by small businesses and startups.
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Reliable Email Deliverability
Users consistently praise Brevo for its strong email deliverability rates. The platform’s ability to get emails into the inbox rather than the spam folder is a critical factor for businesses that rely heavily on email marketing. Brevo’s deliverability tools, including domain authentication and spam testing, contribute to this reliability.
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Customer Support
Brevo’s customer support receives positive feedback for being responsive and helpful. Users have noted that the support team is knowledgeable and quick to assist with any issues that arise, whether through live chat, email, or phone support. This level of support is crucial for businesses that rely on the platform for their marketing efforts.
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Learning Curve for Advanced Features
While the basic features are easy to use, some users find that the more advanced tools, such as automation workflows and CRM integration, come with a steeper learning curve. They suggest that more in-depth tutorials or better onboarding processes could help users get up to speed faster.
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Customization Limitations
Some users have pointed out that while Brevo offers a range of templates and design options, the customization capabilities are somewhat limited. They would like to see more flexibility in designing email templates and creating custom automation workflows to better suit their specific needs.
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Occasional Glitches
A few users have reported experiencing occasional technical issues, such as glitches with the email editor or delays in campaign sending. While these issues are not widespread, they can be frustrating for users who expect seamless operation, especially when handling time-sensitive campaigns.
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Complexity of Pricing Structure
Although Brevo’s pricing is generally seen as affordable, some users find the pricing tiers and add-ons to be a bit confusing. There have been suggestions for a clearer, more straightforward pricing model that makes it easier for businesses to understand what they’re paying for.
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Limited Integration Options
While Brevo does integrate with several popular platforms, some users feel that the integration options are not as extensive as those offered by competitors. Businesses that rely on a variety of tools for their marketing and sales efforts would appreciate more seamless integrations with third-party applications.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
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Table of Contents
Sendinblue becomes Brevo
Sendinblue has announced its rebranding to Brevo. The decision to change the name reflects the company’s growth and expansion beyond its initial focus on newsletter services.
The new name, derived from the word Bravo, represents success and confidence in clients’ growth. Brevo marks a significant milestone in the company’s journey and emphasizes the importance of building relationships with clients, community, and partners.
Brevo (formerly Sendinblue) Digital Marketing Tools
Nurturing leads is fundamental to the success of most commercial businesses, and marketing is an effective way of tapping into potential customers.
But what about Brevo (formerly Sendinblue)? How does this email marketing platform stack up to its competitors? In the following Sendinblue review, you can determine if this is your solution and how this email marketing tool can power your campaigns.
Brevo (formerly Sendinblue) is an email marketing platform that aims to be a little more. Aimed directly at midsize businesses (SMBs), Sendinblue wants to be more than just this. Also, it provides many digital marketing tools, including a built-in customer relationship management (CRM) service.
One of the things we were intrigued about heading into our Sendinblue review is whether that CRM offering sets the platform apart from its rivals or is it merely a gimmick.
Certainly, with a strong suite of features and competitive prices, Sendinblue is an interesting alternative to MailChimp, HubSpot, and so on.
However, does it live up to its aspirations as a complete digital marketing solution?
What is Sendinblue used for?
At the heart of the Brevo (formerly Sendinblue) experience is its email marketing abilities. This is what the platform is about, first and foremost, even if it is increasingly branching out into other digital marketing tools.
Unfortunately, while additions like a CRM solution are a nice touch, it is simply not powerful enough for most enterprise users.
Instead, the real reason to use Sendinblue is the email marketing features. It provides a clean and efficient way to automate your email marketing campaigns.
Moreover, allowing the platform to handle projects for you is a major part of the experience, and we think Sendinblue is a leader in email marketing automation.
Brevo Detailed Features
Brevo (formerly Sendinblue) offers a suite of features that expand on traditional email marketing software tools by adding many digital marketing abilities.
Brevo marketing platform
If you’re on the hunt for a marketing platform that doesn’t just tick boxes but propels your business forward, Brevo’s suite of features is designed to do just that. Let’s break down what makes Brevo a nice-to-have platform:
Email Marketing: Creating personalized email campaigns is a breeze with Brevo. Their intuitive drag-and-drop editor and a library of over 50 responsive templates mean you can create professional emails without needing a design degree.
Plus, with a 99% delivery rate, your messages are more likely to land in inboxes, not spam folders.
SMS and WhatsApp Marketing – reaching customers directly on their phones is crucial. With Brevo, you can send targeted SMS and WhatsApp messages, making sure your promotions and updates are seen promptly.
Marketing automation – time is money, and Brevo helps you save both. Automate your marketing workflows – from welcome series to abandoned cart reminders- so you can focus on strategy while Brevo handles the repetitive tasks.
Forms and landing pages – Growing your email list and capturing leads is easy with Brevo’s customizable forms and landing pages. Easily embed forms on your site and design landing pages that convert, all without touching a line of code.
AI Tools – Brevo’s AI features, like AI-generated email content and predictive sending, take the guesswork out of your campaigns. Craft and send messages at optimal times for each recipient, maximizing open and click-through rates.
Web and mobile push notification – Keep your audience engaged with timely push notifications. Whether it’s a flash sale or an important update, reach users directly on their devices to drive immediate action.
Mobile wallet integration – improve customer loyalty by connecting with users through their mobile wallets. Offer digital coupons, membership cards, and more, providing a convenient and modern customer experience.
Brevo sales platform
If you’re purpose is to supercharge your sales process, Brevo’s sales platform offers a complete suite of tools designed to ease your workflow and accelerate revenue growth.
- Sales pipelines: Customize your sales pipeline to reflect your unique process. Track deals meticulously at every stage, ensuring no opportunity slips through the cracks.
- Phone integration: Make and receive calls directly within the platform. Access contact information, call recordings, and more, all in one place.
- Automation: Free up your time by automating repetitive tasks. From meeting reminders to follow-ups, let Brevo handle the routine so you can focus on closing deals.
- Meetings: Simplify scheduling with customizable booking pages. Host video calls seamlessly using Brevo’s in-browser conferencing tools, making client interactions smoother.
- Shared inbox: Keep your team aligned with a unified inbox that consolidates customer emails, tasks, and notes. Enhance collaboration and ensure everyone is on the same page.
- Sales reports: Gain valuable insights into your sales performance. Analyze revenue, win rates, and team efficiency with dedicated reporting tools, enabling data-driven decisions.
Brevo customer data platform
Brevo’s Customer Data Platform (CDP) is the strategic backbone your marketing and sales teams have been waiting for. This isn’t just a place to store contacts; it’s about connecting the dots between data, personalization, and action.
Here’s what it brings to the table:
- Data sources unification: Brevo CDP allows you to import data from multiple sources, be it databases, data warehouses, FTP servers, or via API, into a single platform.
- Universal data model: The platform structures your data using standard business objects, promoting consistency and scalability across your operations.
- Identity resolution: Brevo helps you to configure deduplication rules, creating a unique identifier for each customer.
- Data preparation with custom rules: Prepare your data for business use by cleaning and reformatting it using no-code recipes.
- Scoring library: Apply predefined scores, such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV), to your customer data.
- Dashboards & data exploration: Integrate with analytics tools to create advanced reports.
Loyalty program
Creating a loyalty program for your customers can be the golden ticket. Here’s how you can create an amazing experience and turn your casual buyers into your brand advocates:
No-code- Imagine creating a loyalty program as unique as your brand, all without writing a single line of code. Brevo offers an intuitive drag-and-drop interface that empowers you to design earning rules, rewards, and offers that resonate with your customers’ desires.
Rewards & offers – Why settle for generic when you can offer rewards that truly delight? From discounts and complimentary products to exclusive event invitations and personalized services.
Program tiers – Create a sense of progression and exclusivity by establishing distinct loyalty tiers. Define entry thresholds based on spending or points accumulated, encouraging customers to ascend the ranks for more prestigious perks. It’s gamification meets gratification.
Brevo AI
Brevo’s AI is designed to do just that, offering specialized agents that transform your business operations.
- AI Marketing Agent: Quickly generates engaging content, segments audiences, and delivers personalized product recommendations.
- AI Sales Assistant: Automates deal creation, enriches contacts, and crafts ready-to-send sales emails, freeing your team to focus on closing deals.
- AI Conversations Agent: Summarizes live chats, refines response tones, and transforms notes into polished messages.
- AI Segmentation: Instantly identifies target contacts by analyzing your data, enabling precise audience targeting.
- AI Email Generator: Assists in creating professional emails, suggesting subject lines, content, and translations to boost engagement and maintain brand consistency.
Brevo (formerly Sendinblue) Cost
We generally like the pricing system on Brevo because it is easy to understand and allows all features across each plan. In fact, the only restriction as you move through price tiers is the number of emails you can send.
Also, this makes it easy for organizations to weigh the service costs depending on how many emails they expect to send in marketing campaigns.
Brevo (formerly Sendinblue) detailed Integrations
Integrations are key to fleshing out your productivity, and for an email marketing solution, it is important to tap into third-party services. Brevo does a good job with a broad selection of integrations from various payment platforms, eCommerce solutions, email builders, website creators, CRMs, and more.
Out of the box, the platform has direct plugins for eCommerce giants WooCommerce and Shopify. This lets you bake purchase tracking into your digital marketing.
Other noteworthy integrations include WordPress, Magento, LeadSync, Microsoft Dynamics CRM, Zoho, Outlook, Facebook Lead Ads, MailChimp, Wix, and PayPal.
Furthermore, you can also access Zapier, which allows you to install a wide range of integrations from over 2,000 apps.
Finally, if you have developers on your team, you can use the Sendinblue API to build your integrated services.
Alternatives to Sendinblue
Many Sendinblue alternatives are available, such as the popularity of email marketing solutions. Here are some of them:
- Constant Contact
- Moosend
- Mailchimp
- HubSpot
Brevo (formerly Sendinblue) review conclusions
If you read this Brevo review a few years ago, the outcome would be less than positive. The platform was missing third-party integrations, lacked automation, and had below-average email design tools.
However, in recent years, the tool has risen to the challenge of competitors and now offers best-in-class automation, a good selection of integrations, and excellent email design options.
Overall, it has been quite the turnaround for Brevo. And we can now recommend the platform as one of the best email marketing solutions. Throw in some gimmicky but still worthwhile CRM features and competitive pricing. And there is a lot to like about Brevo email marketing.
