Brevo
Brevo Reviews
& Product DetailsWhat is Brevo (formerly Sendinblue)?
Brevo, formerly known as Sendinblue, is an all-in-one marketing and communication platform designed to help businesses manage and automate their digital marketing efforts. The platform provides a wide range of tools, including email marketing, SMS campaigns, marketing automation, and CRM capabilities. Brevo is tailored for businesses of all sizes, offering a scalable solution that enables users to build and nurture customer relationships through personalized and targeted communications.
A key feature of Brevo is its intuitive drag-and-drop email editor, which allows users to create professional-looking emails without needing any coding skills. The platform also offers advanced segmentation and automation features, enabling businesses to send the right message to the right audience at the right time. Additionally, Brevo’s CRM functionality helps users manage customer data, track interactions, and improve the efficiency of their sales and marketing efforts.
The benefits of using Brevo include the ability to centralize all marketing activities in one platform, improved engagement through personalized messaging, and enhanced productivity with automation tools. It is particularly valuable for small to medium-sized businesses looking to streamline their marketing processes and drive growth through effective customer communication.
Overall, Brevo is a versatile and user-friendly solution for businesses aiming to enhance their digital marketing strategies.
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
Sendinblue, Inc
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Located In
United States
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Website
brevo.com
Starting from:
$9 /month
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
Brevo offers different pricing across its platforms. For the Marketing Platform, it has a Free plan, Starter at $9/month, and Business at $18/month. The Conversations Platform starts at $15/month. The Sales Platform starts at $12/user/month, and the Messaging API starts at $15/month. Enterprise solutions are available with tailored pricing. A free trial is available for several services.
Brevo Free
Marketing Platform
Brevo Starter
Marketing Platform
Brevo Business
Marketing Platform
- A/B Testing
- Automated Email Responses
- CAN SPAM Compliance
- CRM
- Campaign Management
- Contact Database
- Customer Segmentation
- Customizable Templates
- Drag & Drop
- Drip Campaigns
- Building and Personalizing Emails
- Event Triggered Actions
- Lead Capture
- List Management
- Real-Time Analytics
- SMS Marketing
- WYSIWYG Editor
- Verify Emails
- Import & Host Mailing List
- Domain Reputation
- High-Volume Sending
- Activity Dashboard
- User Management
Additional Features
- API
- Archiving & Retention
- Availability Management
- Campaign Analytics
- Campaign Planning
- Calendar Management
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Confirmation/Reminders
- Contact Management
- Customizable CTAs
- Customizable Fields
- Content Management
- Customizable Forms
- Customization
- Email Campaign Management
- Email Distribution
- Data Import/Export
- Email Management
- Email Marketing
- Data Recovery
- Email Monitoring
- Email Templates
- Dynamic Content
- Email Tracking
- Image Library
- Interaction Tracking
- Lead Engagement
- Lead Management
- Landing Pages/Web Forms
- Lead Qualification
- Lead Segmentation
- Marketing Automation
- Meeting Management
- Message Personalization
- Mobile Access
- Mobile Optimized Emails
- Multi-Campaign
- Multi-Channel Marketing
- Online Booking
- Performance Metrics
- Queue Management
- ROI Tracking
- Real Time Data
- Reporting/Analytics
- Response Management
- Routing
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Social Media Integration
- Spam Blocker
- Subscription Management
- Template Management
- Third Party Integrations
- Unsubscribe Database
- Website Analytics
- Website Visitor Tracking
- Whitelisting/Blacklisting
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User-Friendly Interface
Many users appreciate Brevo’s intuitive and easy-to-navigate interface. The platform is designed with simplicity in mind, making it accessible even to those who are new to email marketing. Users have mentioned that the dashboard is well-organized, allowing them to manage campaigns without feeling overwhelmed.
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Comprehensive Feature Set
Brevo offers a wide range of features that cater to different aspects of digital marketing. Users commend the platform for its robust email marketing capabilities, including advanced segmentation, automation workflows, and A/B testing. The addition of SMS marketing and CRM features adds significant value, allowing businesses to manage multiple aspects of their marketing strategy from one platform.
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Affordable Pricing
Brevo’s pricing structure is often highlighted as one of its strongest points. Many users find the platform to be competitively priced, especially considering the breadth of features it offers. The availability of a free plan with generous limits is particularly appreciated by small businesses and startups.
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Reliable Email Deliverability
Users consistently praise Brevo for its strong email deliverability rates. The platform’s ability to get emails into the inbox rather than the spam folder is a critical factor for businesses that rely heavily on email marketing. Brevo’s deliverability tools, including domain authentication and spam testing, contribute to this reliability.
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Customer Support
Brevo’s customer support receives positive feedback for being responsive and helpful. Users have noted that the support team is knowledgeable and quick to assist with any issues that arise, whether through live chat, email, or phone support. This level of support is crucial for businesses that rely on the platform for their marketing efforts.
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Learning Curve for Advanced Features
While the basic features are easy to use, some users find that the more advanced tools, such as automation workflows and CRM integration, come with a steeper learning curve. They suggest that more in-depth tutorials or better onboarding processes could help users get up to speed faster.
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Customization Limitations
Some users have pointed out that while Brevo offers a range of templates and design options, the customization capabilities are somewhat limited. They would like to see more flexibility in designing email templates and creating custom automation workflows to better suit their specific needs.
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Occasional Glitches
A few users have reported experiencing occasional technical issues, such as glitches with the email editor or delays in campaign sending. While these issues are not widespread, they can be frustrating for users who expect seamless operation, especially when handling time-sensitive campaigns.
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Complexity of Pricing Structure
Although Brevo’s pricing is generally seen as affordable, some users find the pricing tiers and add-ons to be a bit confusing. There have been suggestions for a clearer, more straightforward pricing model that makes it easier for businesses to understand what they’re paying for.
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Limited Integration Options
While Brevo does integrate with several popular platforms, some users feel that the integration options are not as extensive as those offered by competitors. Businesses that rely on a variety of tools for their marketing and sales efforts would appreciate more seamless integrations with third-party applications.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
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Table of Contents
Sendinblue becomes Brevo
Sendinblue has announced its rebranding to Brevo. The decision to change the name reflects the company’s growth and expansion beyond its initial focus on newsletter services.
With an evolving customer landscape and changing expectations, Brevo aims to empower businesses by providing a simple and affordable platform for personalized customer experiences across multiple channels.
The new name, derived from the word Bravo, represents success and confidence in clients’ growth. Brevo marks a significant milestone in the company’s journey and emphasizes the importance of building relationships with clients, community, and partners.
Sendinblue Digital Marketing Tools
Nurturing leads is fundamental to the success of most commercial businesses, and marketing is an effective way of tapping into potential customers. However, marketing is a constantly moving industry that evolves with new technologies. Even so, some things never change, such as the importance of effective email marketing in developing leads. Many excellent email marketing solutions, such as MailChimp, Moosend, and more, are available.
But what about Sendinblue? How does this email marketing platform stack up to its competitors? In the following Sendinblue review, you can determine if this is your solution and how Sendinblue email marketing can power your campaigns.
Sendinblue is an email marketing platform that aims to be a little more. Aimed directly at midsize businesses (SMBs), Sendinblue wants to be more than just an email marketing platform. Also, it provides many digital marketing tools, including a built-in customer relationship management (CRM) service.
One of the things we were intrigued about heading into our Sendinblue review is whether that CRM offering sets the platform apart from its rivals or is it merely a gimmick. Certainly, with a strong suite of features and competitive prices, Sendinblue is an interesting alternative to MailChimp, HubSpot, etc. However, does it live up to its aspirations as a complete digital marketing solution?
Email marketing is one of the most important components of your business outreach, and it is an excellent way to engage with customers and convert leads. Sendinblue has grown from an average email marketing solution to one of the best on the market. In this Sendinblue review, we look at the Sendinblue email marketing features and see how expanding into wider digital marketing has helped the platform stand out from the crowd.
What is Sendinblue used for?
At the heart of the Sendinblue experience is its email marketing abilities. This is what the platform is about, first and foremost, even if it is increasingly branching out into other digital marketing tools. Unfortunately, while additions like a CRM solution are a nice touch, it is simply not powerful enough for most enterprise users.
Instead, the real reason to use Sendinblue is the email marketing features. It provides a clean and efficient way to automate your email marketing campaigns. You can reach potential customers using Sendinblue email marketing features without manually handling tasks. Moreover, allowing the platform to handle projects for you is a major part of the experience, and we think Sendinblue is a leader in email marketing automation.
Is Sendinblue Compatible with WordPress?
Yes, there is a plugin that allows WordPress to connect with Sendinblue. WordPress users can leverage the plugin to bridge their Sendinblue activity and their WordPress website. People can directly complete tasks by linking the two platforms without switching websites and apps. In fact, you can use the plugin to manage all your email and digital marketing right from your WordPress site’s admin panel.
Sendinblue Detailed Features
Sendinblue offers a suite of features that expands on traditional email marketing software tools by adding many digital marketing abilities. Below we will cover the core feature modules available on Sendinblue:
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Email Campaigns
Let’s start with email campaigns/marketing, which remains the core of the Sendinblue experience. If you have used another email marketing platform, Sendinblue delivers what you would expect. You can generate email strategies and campaigns to a list of contacts and automate tasks for responses, feedback, and interaction.
Even if you are a beginner, the interface in Sendinblue is easy enough to get to grips with. Admittedly, it is not as user-friendly as a platform like Moosend, but it allows you to build emails and access features with minimum fuss.
A solid selection of templates allows you to add some design flourish to emails. You can customize emails with a simple drag-and-drop interface to add and remove template blocks. Finally, you can import your custom creations directly into the tool for those confident and skilled enough to develop their HTML email templates.
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Contact Management
Of course, to have a functional email marketing campaign, you need to have contacts to send content to. On Sendinblue, there is a good system for contact management where you can collect contacts into groups, edit individual contacts, and segment groups based on stats and engagement.
When building your subscriber list, Sendinblue complies with regulations and standards. You must detail how you acquired a contact’s email address and information, and you must also confirm that every contact you engage with has opted in. When you do this, Sendinblue explains the CAN-SPAM Act regulatory compliance.
We guess experienced marketing teams will already be familiar with regulations around contact engagement and may find the CAN-SPAM Act reminder annoying. Still, it is a valuable tool that helps beginners avoid trouble if they unwittingly engage with contacts as spammers.
Contact management issues
While contact management on Sendinblue is decent, it is also an area of the platform we found frustrating. We uploaded 30 contact records in our tests, including the standard information such as name, location, email address, and phone number. However, when importing the information from a Microsoft Excel spreadsheet, Sendinblue requests that the fields in the document match the available fields on the platform.
While this is standard for email marketing tools, Sendinblue complicated the process because it requires too many steps to complete the tasks. For example, it recognized matched fields such as names and email addresses but no dates, names, and other fields. When this happens, you must either continue without these fields or create new attributes for them. It is also not possible to add custom fields to a contact you are manually uploading.
We are sure there is a way to work around this problem, but it is not apparent on the main interface, meaning Sendinblue is not as smooth as other platforms. Simple is better, so the complex nature of managing contacts in Sendinblue is problematic, although admittedly not a dealbreaker.
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Email Automation
Automation features are important to any email marketing solution. In fact, enterprise users put a lot of value in it because it allows them to hand off time-intensive repetitive tasks to automation and focus on more important tasks. After spending time with Sendinblue, we think it has just about the best automation tools of any email marketing tool.
You can set up triggers for email feedback and contact interaction from the dashboard. This allows an email to be sent when those specific triggers happen. Some examples of triggers include:
- When a contact visits a specific page on your website, they get an email to see more info.
- Send an email if someone abandons the shopping cart.
- When a contact subscribes, they receive a welcome email.
- Personal email correspondence, such as on a birthday.
We especially like the ability to create a sequence of automations to extend far beyond just on-off response actions. As a result, Sendinblue arguably provides the most comprehensive set of automations in the email marketing realm, with over 350,000 options available.
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Customer Relationship Management
As mentioned throughout this review, Sendinblue attempts to expand beyond email marketing into general digital marketing. The company’s CRM solution is not yet good enough to drive this expansion. Specifically, the CRM is a nice touch and useful for users, but it is not good enough to stand alone as a reason to purchase the platform.
In other words, if you want CRM software, you are better off looking at dedicated providers such as Salesforce, Zoho, or Freshworks. Still, we are not complaining because the CRM in Sendinblue does allow you to track contact activity and integrate it into your subscriber database. Also, it is worth remembering; the CRM ability sets this tool apart from other email marketing platforms.
Sendinblue Cost
We generally like the pricing system on Sendinblue because it is easy to understand and allows all features across each plan. In fact, the only restriction as you move through price tiers is the number of emails you can send. Also, this makes it easy for organizations to weigh the service costs depending on how many emails they expect to send in marketing campaigns.
Sendinblue Detailed Integrations
Integrations are key to fleshing out your productivity, and for an email marketing solution, it is important to tap into third-party services. Sendinblue does a good job with a broad selection of integrations from various payment platforms, eCommerce solutions, email builders, website creators, CRMs, and more.
Out of the box, the platform has direct plugins for eCommerce giants WooCommerce and Shopify. This lets you bake purchase tracking into your digital marketing. So, for example, you can see purchase activity across your contacts and see who is just browsing products and abandoning digital shopping carts.
Other noteworthy integrations include WordPress, Magento, LeadSync, Microsoft Dynamics CRM, Zoho, Outlook, Facebook Lead Ads, MailChimp, Wix, and PayPal. Furthermore, you can also access Zapier, which allows you to install a wide range of integrations from over 2,000 apps. Finally, if you have developers on your team, you can use the Sendinblue API to build your integrated services.
Alternatives to Sendinblue
Many Sendinblue alternatives are available, such as the popularity of email marketing solutions. Here are some of them:
- Constant Contact
- Moosend
- Mailchimp
Sendinblue Review Conclusions
If you read this Sendinblue review a few years ago, the outcome would be less than positive. The platform was missing third-party integrations, lacked automation, and had below-average email design tools. However, in recent years, the tool has risen to the challenge of competitors and now offers best-in-class automation, a good selection of integrations, and excellent email design options.
Overall, it has been quite the turnaround for Sendinblue. And we can now recommend the platform as one of the best email marketing solutions. Throw in some gimmicky but still worthwhile CRM features and competitive pricing. And there is a lot to like about Sendinblue email marketing.
Brevo Frequently Asked Questions (FAQs)
Brevo is an all-in-one platform for managing customer relationships through various channels, such as email, SMS, and chat. It’s designed to enhance marketing, sales, and customer service efforts by integrating multiple communication tools into one platform.
Yes, Brevo functions as a comprehensive CRM suite, providing tools for managing customer relationships, overseeing sales pipelines, and enhancing customer service efforts across various communication channels.
Brevo provides extensive email marketing services, including transactional emails and automated campaigns, making it a robust email provider within its marketing and CRM suite.
Brevo prioritizes data security. It is ISO27001:2013 certified and compliant with GDPR and CCPA, ensuring that user data is processed securely.
Brevo is recognized for its user-friendly interface. It offers intuitive product design, simple navigation, and easy onboarding, which makes it accessible even to non-tech-savvy users.
Yes, the platform formerly known as Sendinblue has been rebranded as Brevo. This change reflects its expanded capabilities beyond email marketing to include a full suite of CRM, sales, and customer service tools.
Brevo is designed to be user-friendly. Its straightforward interface includes drag-and-drop editors and simple setup processes, making it accessible for users of all skill levels.
On the free plan, Brevo allows you to send up to 300 emails daily. Higher or tailored email sending limits are available through their paid plans.
Brevo can be used for email marketing, CRM, creating landing pages, conducting sales automation, and providing customer support through live chat and other communication channels.
Brevo SMTP refers to its service for managing transactional and marketing emails through Simple Mail Transfer Protocol, which is part of their comprehensive suite for handling various types of email communications.
Yes, Brevo is extensively used for email marketing, providing tools to design, send, and manage email campaigns effectively, including advanced segmentation and analytics to maximize campaign performance.
Yes, Brevo includes a landing page builder with customizable templates, which helps in creating targeted landing pages designed to drive traffic and generate leads.
Creating an email campaign in Brevo involves using its email marketing platform to design emails with a drag-and-drop editor or templates, segmenting your audience, scheduling the send time, and analyzing the results through detailed performance statistics.
