Constant Contact Review
Constant Contact is an email marketing solution for small businesses. With Constant Contact, businesses can not only run full-fledged campaigns, but they can also create websites using the website builder. For email marketing, you get access to excellent pre-built templates editable using the drag-and-drop builder. Apart from that, Constant Contact also offers automation tools to create a series of emails dispatches without your interface. In addition, you also get contact list management, eCommerce tools, and social marketing tools. In our Constant Contact review, we will explore how it can help you grow your business.
Ease of use
Value for Money
Starting from: $20/month
Pricing Model: Subscription
Yes, has free trial
No free version
- User-friendly interface
- Easy to use email
- High deliverability rates
- Social media integrations
- Good collection of templates
- Great contact management
- Great free trial
- Limited automation
- Can get pricey
- Template customization is limited
- New users can find themselves confused
- Small business
- Medium business
- Large enterprises
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
Constant Contact – Email Marketing
Email marketing is a hot topic. And, why not? It offers you the tools to connect with the audience and that too in a personalized way. Constant Contact is one of the well-known email marketing solutions. It is aimed at small businesses to drive their online marketing effort.
Constant Contact is more than just an email marketing solution. Besides email and automation, it also offers website builders, eCommerce integrations, and social media marketing. With a wide variety of services and tools, you can do many things with Constant Contact, including social media awareness, uploading online store products, or just building a website. Apart from that, you can also use Google Ads to improve product sales and use Constant Contact as your central hub to manage your business! Our review will look at its different tools and services, including the Constant Contact website builder.
What is Constant Contact?
Contact Contact is primarily an email marketing solution. With it, you can launch your Constant Contact email marketing campaign. It offers a good collection of features, including email marketing, website builder, online store, and social marketing. You get all the tools to build your business from scratch with Constant Contact and watch it grow using it.
Constant Contact is not a new company. They have been in business since 1995 as an online marketing company. However, they have not changed their focus and still aims to help small businesses. So, as a business, you can use this tool to launch a site or online store, email marketing efforts, or use their social media marketing feature to reach your audience. There are multiple ways you can utilize this tool.
For example, you can use Constant Contact templates to build your emails or websites quickly. You can also use the Constant Contact landing page to gather more subscribers. Lastly, you can also run the Constant Contact newsletter to engage your audience in the best possible way. With Constant Contact WordPress Plugin, you can gather feedback and sign-ups. To use it, you need to install Constant Contact Forms plugins and then connect your account.
How to use Constant Contact
With Constant Contact, you can do a lot of things! This makes using the software an exciting yet challenging experience. To summarize, you can do the following:
- Create powerful and interactive email campaigns
- Use user actions to trigger emails
- Utilize real-time results tracking to learn more about your audience
- Use dynamic signup forms to collect emails and grow your subscriber’s list
- Take advantage of email templates to create beautiful emails
- Create a website or online store using the website builder
- Upload products to your eCommerce site
- Run social media marketing campaigns
As you can see, you can do a lot of things with Constant Contact. You can also create surveys and launch custom deals. Other key things that you can do with Constant Contact include receiving reports, sending birthday greetings, and creating coupons.
To use Contact Contact effectively, you need to start with one step at a time. The first focus should be to create a well-thought-out email marketing campaign. To do so, you need to create a subscriber list or import it from other sources. Constant Contact supports different types of files types for uploading subscribers, including TXT, XLS, XLSX, and CSV. You can also opt to import from other customer relationship management tools or directly from your email. You can also utilize their form and landing page creator to gather more subscribers to your list.
Constant Contact also does come with a fraudulent activity checker, which improves the deliverability rate. It detects spams and ensures that your emails land in the subscriber’s inbox rather than the spam folder. Next, you need to create a campaign. Email campaigns are easy to create. You can start by drafting your email templates, set up email automation, and also do other side activities such as surveys and events. Moreover, you can also take advantage of the Marketing Calendar, which lets you plan when to send the emails.
The email templates are a good place to start. First, you can take advantage of the drag-and-drop editor, which lets you quickly change the different aspects of the template as per your requirement. Next, you can do email automation using autoresponders. Finally, users can set the autoresponders to act on the subscriber’s action.
Constant Contact Features
With Constant Contact, you get a lot of features. To make better sense of what’s on offer, let’s list the features below.
Subscribers List: Importing
Constant Contact offers multiple ways for you to import the subscriber’s list. You can import the list or add subscribers by the following methods:
- Import via a file with CSV, XLS, TXT, or XLSX extension
- Directly copy and paste contacts
- Import from Outlook or Gmail address book
- Import from other supported content relationship management solutions (CRM) such as HubSpot CRM
The importer is also smart enough to identify duplicates and replace them when uploading multiple files or lists. Moreover, most of the data fields are automatically identified and added to the list. You are also free to add new custom fields.
You can improve your sales by using Landing pages. With Constant Contact landing pages, you can capture new leads and also drive your sales. Also, you do not have to write a single line of code as you get access to an intuitive page editor. You can create shoppable landing pages or create a landing page that lets you collect visitor information. The landing page also comes with other features, including:
- Easily drive traffic with the help of cross-channel sharing to get better results.
- Get real-time reporting to learn how your landing page is performing
- Connect new subscribers to automated emails to get them engaged early
The landing pages are completely customizable. You can easily change the headline, logo, incentive description, and in-form details. Moreover, you can also add call-to-actions to the landing page to drive visitors, including coupons, giveaways, downloadable content, RSVPs, and so on.
Sign up forms
The Constant Contact signup forms are designed to capture emails from your landing pages and websites. The signup forms are easy to create and work with. The forms are mobile-optimized, which means they render perfectly on a mobile device. Moreover, you also get dynamic forms.
The dynamic forms support advanced behavioral triggers. This way, you can leave different types of forms depending on the visitors. You can also create different types of forms, including fly-outs, pop-ups, and so on. The form editor gives you the ability to customize forms easily. Also, users can connect the created forms to the website immediately.
To simplify email creation, you get access to the email template. The template is easy to use, and you can edit them with the drag-and-drop smart email editor. You can edit every aspect of the template and design it based on your requirement. Right now, they offer a collection of more than 240+ templates. You are also free to create your email template. People can later use the template in other campaigns.
The email templates provide a great way to connect with your audience. With it, you can do the following:
- But, first, create trust with the customers.
- Then, integrate text, colors, and images based on your brand preference and create brand awareness.
- Finally, use free images to amplify your emails.
The templates are also classified into multiple categories for easy access and utilization. Some of the notable categories include:
- Holiday email templates
- Sales email templates
- Basic email templates
- HTML email templates
- Announcement email templates
- Thank you email templates
- Email newsletter templates
High Deliverability Rate
Constant Contact offers a high delivery rate. That’s vital for businesses that depend on delivery rates so that their emails do not end up in the spam folder. However, they need to implement measures and monitor fraudulent activity to reach a high delivery rate of 97%(as they claimed). By doing so, they can reduce the malicious email activity by 77%, according to reports.
To achieve high deliverability, you also need to do your part, including:
- Keeping a clean list
- Use proper tools for marketing your products
- Keep your emails relevant as possible
- Don’t send spam to your subscribers
To ensure that the email deliverability rate is maintained, they do proactive monitoring and feedback analysis.
List Building, List Management, and List Segmentation
The list management and list segmentation features are excellent. To group people, you can use tags which then can be later used to send messages. Moreover, you can also segment contacts based on different categories. Furthermore, you can also store custom fields. List management makes it easy to upload your existing list. To ensure that the list is as clean as possible, Constant Contact automatically deletes duplicate entry entries and removes unsubscribed contacts with any need for you to interfere.
When it comes to list building, you get a plethora of options to build your list. You can use different channels to share your landing page or website to ensure proper reach and growth. Moreover, the emails are targeted at relevant customers so that they transform into subscribers. To protect the leads, you get to hold the ownership of the leads, which makes them safe against theft. To improve your list, you can include signup forms on your site or create a landing page. Moreover, you can also enable the text-to-join option that makes it easy for people to join your subscriber’s list with the phone. To ensure proper subscribers’ welcome, you can also set automated welcome email.
Lastly, you also get list segmentation which helps you to drive better results to your subscribers. By segmenting, you can target the right people and then send customized messages to them. You can do the following segmentation with Constant Contact:
- List membership
- Contact activity
- Contact details
Constant Contact offers A/B testing. However, it is limited in a way. For now, you can only change subject lines and create two variations for it. Once done, you can send them to your contacts and see which one performs the best. Contact Constant is also smart enough to send the best-performing version automatically to the subscribers. In the end, you get better open rates. Apart from that, you can also select the audience.
With Marketing Calendar, you can schedule your marketing. You can create a plan and schedule emails accordingly. The calendar sets you up for success as you can efficiently set when to send emails. This will avoid last-minute emails, which can save you from embarrassment and mistakes. The Marketing Calendar is also easy to navigate and gives you an eagle-eye view of your efforts.
Email Marketing Automation
Email marketing automation is essential for smaller businesses. Automation helps businesses automate various aspects of email marketing so that they can focus on growing their business. Constant Contact email automation also helps you engage new contacts, nurture leads, engage your audience and expand your reach. Overall, you get better results with email automation.
Constant Contact offers simple to use tools to achieve automation. You can also create a series of emails for subscribers to turn them into a buyer or nurture the list. You can use email automation to do the following:
- Send welcome email
- Send anniversary or birthday emails
- Use automation for list-building tools
- Resend emails
Moreover, you can also use automation tools with third-party applications such as Facebook, Shopify, and Mindbody. In short, you can use Constant Contact email automation to generate leads, improve revenue and engage your audience.
The Constant Contact Email Plus plan offers access to powerful eCommerce tools. With Constant Contact, you can easily automate eCommerce marketing efforts. To get started, you need to connect and sync your account. This will make sure that the contacts are synced, and you are not ready to use the contacts to your full advantage.
You also get access to a drag-and-drop editor for adding products. The eCommerce email templates help you in the process and improve the email response rate. Furthermore, you can also add coupons and track them.
Social Media Marketing and Monitoring
Constant Contact also offers impressive social media tools. By using it, you can grow your list and connect with your audience. To facilitate the connection, you can promote your content on social media and schedule posts to reach your audience at the right time. Moreover, you can also choose which posts you want to share with your audience.
When it comes to account support, you will not be disappointed. Constant Contact offers good support via various channels. You can connect with their live helpline, where you can get expert advice from real people. Moreover, you can also take advantage of video tutorials and educational events to learn about the solution.
Constant Contact Pricing
Constant Contact has two pricing plans: Core and Plus. To try out their plans, you can test out their Constant Contact free trial month. The Constant Contact prices depend on how many contacts you want(with an upper limit of 50,000).
Starting From: $9.99/month (Monthly Plan)
Pricing Model: Price based on number of contacts
Free Trial: 60-days
Constant Contact Integrations
Constant Contact offers excellent third-party apps and services. You can connect the services and get the most out of this product. Let’s see some of its integrations:
- Intuit Quickbooks
At the time of writing, Constant Contact supports integration for 348 apps and services. Moreover, you can also take advantage of Zapier and use Zaps to connect more services that are not officially supported. However, not all integrations are free. Some integrations require you to pay before you can use them. The apps and integrations are also sorted to give you a better picture.
Constant Contact Alternatives
Constant Contact lets you do a lot of things. However, you may not find it great for your business. That’s why you need to check some of its alternatives:
Constant Contact Review Conclusions
Constant Contact is undoubtedly a good email marketing solution. Unfortunately, the email marketing solution market is full of competitors. With this tool, you get a good set of features. For example, you get access to an excellent drag-and-drop builder where you can customize pre-defined email templates. The automation options are also good where you can set up single-step or multi-step automation.
However, there are some limitations. Firstly, you do not get to use any free plan to try out Constant Contact. Instead, you get the option to try out the sixty-day free trial. Another limitation is their A/B testing which only allows subject line variations.
As Constant Contact is aimed at small businesses, it is priced just right. Their two plans also make it easy for buyers to make a decision. In our Constant Contact review, we can easily conclude that this software product is worth your money, and you can always take advantage of their free trial to learn about if they fit your requirement!