Even as marketing continues to change, email advertising remains fundamental to reaching customers online. Moosend may not be one of the best-known email marketing solutions, but our Moosend reviews team found out it is one worth checking out. Thanks to robust custom tools, fantastic usability, and slick features, Moosend is a top-notch email automation software.
Ease of use
Value for Money
Starting from: $8/month
Pricing Model: Subscription
Yes, has free trial
Yes, has free version
- Flexible pricing
- Top-quality free version
- Excellent UI and usability
- Lots of templates to choose from
- Strong automation tools
- Missing some pro-level features
- Patchy support for the free version
- Small business
- Medium business
- Large enterprises
- Cloud, SaaS, Web-Based
Moosend Email Marketing
Marketing is a constantly moving landscape, one where the adoption of new technology is essential if you want to reach consumers. However, through the constant evolution, email advertising remains one of the most effective ways of nurturing leads. While it may seem an email platform like Gmail or Outlook can get the job done, the reality is enterprise users need more to market their emails. Several email marketing solutions are available, providing you with direct access to your customers through a rich suite of tools. Moosend is one of those solutions, and we have been using the software to see if it is worth your consideration.
With so many options on the market, choosing the right provider for your next email campaign can be a challenge. Moosend delivers most of the tools you would expect while basing it on a user-friendly UI with plenty of features. Below we will explore one of the easiest to use email marketing platforms, which allows you to expand your lead capture strategy effectively.
What is Moosend
At its core, Moosend is an email marketing platform that automates your email campaigns to help you reach more potential customers. However, like many solutions in the enterprise realm, Moosend’s features expand beyond just email automation software. We will look at these additional features in the review, but the focus of Moosend is email marketing.
Specifically, an automated email system allows you to avoid repetitive tasks during your marketing campaigns. Instead of managing emails down to the most delicate details, you can focus on other areas of your consumer/business pipeline. In addition, Moosend allows you to generate entire email campaigns in seconds, thanks to its straightforward design.
What is Moosend used for?
Moosend is designed to make email marketing easy. Because of a stunning UI, your marketing team will be up and running in no time. We think it is the best email marketing solution for small to medium business beginners. It allows you to create, edit, and manage email chains with ease, but it does lack some pro-level features that would benefit larger organizations. It is worth noting there is a free plan available, and we recommend testing Moosend before you commit to the platform with a purchase.
How do you use Moosend?
Usability is perhaps our favorite thing about Moosend. Handling email campaigns efficiently and quickly should be at the heart of any email marketing tool. Moosend excels in this area with its fantastic interface that is easy to understand and navigate. This starts on the home page, stylishly laid out with a list of tools on the left-hand side.
Here you will find all the tools you need just one click away. Templates, the ability to add email addresses, and more tools are available here. Speaking of templates, choosing the perfect design for your campaign is easy, thanks to an intuitive filter system that allows you to narrow down your search.
You can see lists of customers and how current email campaigns are performing on the dashboard. Entering a specific campaign provides direct access to helpful analytics feedback and the ability to create A/B testing.
From the Moosend Dashboard, you can see all the key features and access all parts of your email campaigns. Through this easy-to-use interface, you get the following features:
Naturally, at the core of any email marketing tool is its ability to make your email-driven campaigns more efficient. The success of any email marketing solution rests on how it handles this crucial aspect. Business owners or marketing teams do not want to waste time and resources sending emails manually, so proper automation is critical.
As you might expect, email automation in Moosend is defined by how quick and simple the software makes it to create automation workflows. Once an email campaign is set up, you tap into the flow builder to add custom sequences and triggers. For example, you can request Moosend to wait a specific time before sending action reminders to contacts.
Like the whole Moosend experience, automating emails rests on being extremely efficient and usable. Even beginners can start on the platform and feel like seasoned email campaigners in no time. You can automate tasks such as adding a cap for the number of emails sent per day, triggers for campaigns spanning more than one website, and get automatic lead scoring.
For instance, the platform will automatically assign importance to contacts based on their engagement. So, if one contact places an order on a product, their lead score will be higher than one that clicks a link in an email. This is a vital component of any email marketing campaign and allows you to adjust campaigns to target more essential leads.
Before doing anything else in Moosend, you will need to build the email you want to send as part of your campaign. While a blank slate email may be suitable for reaching out to a friend or business associate, it will not do the job of attracting customers. Instead, you need an email that grabs the attention of leads.
If you have the know-how in HTML coding, you can build your email design and have a truly custom experience. However, Moosend has a wide range of templates to help you construct an attractive email for users without that knowledge.
There are dozens of templates available, and Moosend’s commitment to clean UI and usability means finding the ideal design for your needs is easy. In addition, you can sort through industry type, marketing type, and other filter options.
Once you have a template, you can add a personal touch with custom options. For example, you can drag and drop elements of the template you want to add or discard. This is an intuitive system that removes the complexity of building an email.
It is also worth noting that Moosend also has templates for other types of online engagement, such as landing pages and forms. We especially like Moosend’s landing pages, which come with many exciting additions like integrating Google Analytics pixel tracking, SSL encryption, labels, WordPress support, page versioning, anti-bot protection, custom fonts, and Facebook Pixel tracking, and GDPR compliance.
Subscription forms are also excellent on Moosend, allowing you to use templates and manage elements like pop-ups, total pages, boxes, floating bars, and more.
We are massive fans of Moosend templates and value what they provide. However, if you genuinely crave full customization, other email marketing solutions do better. Moosend focuses on simplicity and efficiency, with a sprinkling of custom options on top.
Data Integration and Storage
As well as providing email automation tools, Moosend also helps you gather insight on customers and leads. You can personalize email content, use segmentation, or create trigger emails for specific customers with this data.
Moosend gathers contact information from customers who engage with your emails. All this data is organized into fields that you can leverage to segment email lists to create better campaigns targeting specific customers and groups. There are three default data fields for customers: name, email, and phone number. You can also manually input customer data and customize data fields with the following options:
- Recent purchases
There are several ways to import data into Moosend, and below we will show you the best methods:
Being able to separate customers into segments is essential for any marketing campaign. It allows you to manage customer groups and target more relevant emails to them. In Moosend, segmentation tools allow you to customize the conditions for segments, with up to 20 requirements available for each segment.
Moosend considers itself one of the most affordable email marketing platforms. The company provides a direct comparison to rivals on its pricing page to prove the point. When browsing the different Moosend price plans, you can see a graph that compares how many subscribers are supported by rivals like MailChimp, GetResponse, and more.
Starting From: $8/month (Monthly Plan)
Pricing Model: Subscription
Free Trial: 7-days
There are plenty of Moosend competitors on the market, each promising a similar set of features for email marketing. Which is best for you depends on your specific demands, what features you want, and how much you are willing to spend.
We will list some of the best Moosend alternatives below. However, it is worth noting we still think Moosend is an excellent option for small businesses seeking efficiency in their marketing campaigns.
- Constant Contact
Constant Contact – One of the oldest email marketing software tools. With over two decades on the market, Constant Contact has the experience and features to make it one of the best Moosend alternatives. Email design and access to integrations are the strong points of Constant Contact, but tools like automation are not as robust.
MailChimp – Comfortably the biggest email marketing solution, MailChimp has millions of organizations using its platform daily. Like Moosend, it has an excellent free version and provides a wide range of features across paid versions, including amazing automation tools. However, while MailChimp is easy to use, it is not as smooth a user experience as Moosend.
Moosend has deep integration with a wide range of third-party solutions, while you can also create your tools via an API. Additionally, users can integrate directly with Moosend competitors such as MailChimp and Constant Contact. In the integrations list, you will see a host of email solutions and eCommerce platforms to leverage in your campaigns.
We would like to see more integration added natively, but Moosend makes up for it with Zapier support. This allows you to access integrations across the enterprise world like Zoho CRM, Salesforce, Facebook Marketing, HubSpot, Microsoft Exchange, and Google Contacts.
Furthermore, Moosend has a built-in API that helps you create the kinds of integrations you want. You will find a lot of documentation for the API to help you work your way through building integrations. However, there is no dedicated customer support team to help developers.
Moosend Review Conclusion
It is hard to find too much wrong with Moosend. It does everything you expect from an email marketing solution and is excellent in most departments. Amazingly easy to use, slick automation options, beautiful email designs, and solid customization options make Moosend one of the best email campaign tools on the market.