Act-On Reviews

& Product Details

What is Act-On?

Act-On is a marketing automation platform designed to increase customer engagement and support businesses in delivering exceptional value throughout the customer journey. It offers a variety of tools, such as multichannel marketing, marketing analytics, lead scoring, lead generation, and MarTech integrations.

Firstly, its marketing automation tools help businesses plan, launch, measure, adapt, and optimize marketing programs, giving one marketer the power of ten. Then, the automated marketing journey tools guide target audiences from consideration to purchase to loyalty. Also, the lifecycle marketing automation tools help businesses anticipate and meet their buyers along their preferred channels, turning leads into buyers and buyers into lifelong brand champions.

To summarize, the platform is built by marketers for marketers, and it offers a variety of tools and features without making things overly complicated or requiring an entire product suite. It aims to provide businesses with the tools they need to achieve their growth and revenue goals, develop a strong digital presence, and provide a unique digital experience and engagement levels for prospects and customers.

Best For

Marketing Automation Software For The Full Customer Lifecycle.

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
Act-On Software
Located In
United States
Website act-on.com

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Act-On Pricing

Starting from:

$900 /month

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

Act-On offers a pricing model based on the number of active contacts, with plans starting at $900/month for Professional and customizable pricing for Enterprises. Discounts are available for 501(c)(3) non-profits and add-ons are available for a fee. Also, annual contracts are required for long-term success.

Act-On Features

AB Testing
Campaign Management
Contact Management
Customizable Branding
Customizable CTAs
Customizable Forms
Drag & Drop
Data Import/ Export
Drip Campaigns
Email Marketing
Email Tracking
Engagement Tracking
Landing Pages/Web Forms
Lead Generation
Lead Management
Real Time Data
ROI Tracking
Sales Analytics
Template Management
Website Visitors Tracking
Workflow Management

Additional Features

API
Activity Dashboard
Activity Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
Campaign Analytics
Campaign Personalization
CRM
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Conversion Rate Optimization
Customer Segmentation
Customer Surveys
Customizable Fields
Customizable Templates
Conversion Tracking
Customization
Dashboard
Data Extraction
Email Campaign Management
Email Distribution
Data Visualization
Dynamic Content
Email Management
Email Templates
Event-Triggered Actions
Form Builder
Forms Management
Lead Capture
Lead Database Integration
Image Library
Lead Distribution
Lead Engagement
Interaction Tracking
Lead Notifications
Lead Nurturing
List Management
Lead Qualification
Lead Segmentation
Mailing List Management
Lead Verification/Validation
Marketing Automation
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Marketing
Online Forms
Multivariate Testing
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Prioritization
Real-Time Analytics
Real-Time Notifications
Prospecting Tools
Real-Time Reporting
Reporting & Statistics
Reporting/Analytics
Responsive
Role-Based Permissions
SEO Management
Search Marketing
Search/Filter
Social Marketing
Social Media Integration
Segmentation
Social Media Monitoring
Social Promotion
Source Tracking
Spam Blocker
Target Account Identification
Third-Party Integrations
Trend Analysis
Visitor Tracking
WYSIWYG Editor
Web Forms
Website Analytics

Additional Features Show Less Features

Global Buzz: Act-On at a glance

4.4

Global Average Score

Score4.38/5

Reviews36,192

Ease of Use

Act-On is praised for being intuitive and user-friendly, allowing users to create email templates, landing pages, and forms easily. Its straightforward interface makes it accessible for teams that need to quickly deploy campaigns without extensive technical expertise.
Robust Integration with CRM

Many users appreciate how well Act-On integrates with popular CRM systems like Microsoft Dynamics 365, allowing marketing teams to track customer engagement and automate workflows effectively.
Comprehensive Automation

Act-On excels at automating repetitive tasks such as email drip campaigns and lead scoring, saving time and boosting the efficiency of marketing efforts. The platform is especially useful for sales teams to act on leads at the right moment.
Customer Support

While there are mixed reviews about customer service over the years, many users have had positive experiences with Act-On’s support team, particularly in resolving issues quickly and providing helpful advice.
Affordable for Mid-Size Businesses

Act-On is considered a cost-effective solution for mid-sized companies compared to larger competitors like Marketo or HubSpot, especially for teams that want to maximize value without a steep learning curve.

User Interface and Navigation

While the platform is easy to use for basic tasks, some users have found the interface and user experience (UI/UX) to be lacking in polish, with occasional difficulties in navigating more advanced features.
Onboarding and Training

There have been some criticisms of Act-On’s onboarding process, which may feel rushed or incomplete for new users. However, improvements have been made, such as adding bootcamps and more structured training programs.
Feature Depth

Although Act-On covers a wide range of marketing functionalities, some users have noted that it might not be as feature-rich or customizable as higher-end platforms like HubSpot for businesses that require very specific or complex workflows.
Evolving Features

Act-On frequently updates its feature set, which is a positive, but it can sometimes be difficult for users to keep up with all the new capabilities. This means businesses may not fully leverage all the tools available unless they dedicate time to learning them.
Limited Advanced Analytics

Some users report that while Act-On provides solid basic reporting and analytics, the depth and flexibility of the analytics tools could be improved to compete with more advanced marketing platforms.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.