Constant Contact Reviews

Constant Contact is an email marketing solution for small businesses. With Constant Contact, businesses can not only run full-fledged campaigns, but they can also create websites using the website builder. In addition, you can access excellent pre-built templates editable for email marketing using the drag-and-drop builder. Apart from that, Constant Contact also offers automation tools to create a series of email dispatches without your interface. In addition, you also get contact list management, eCommerce tools, and social marketing tools. Our Constant Contact review will explore how it can help you grow your business.

Constant Contact – Email Marketing

Email marketing is a hot topic. And why not? It offers you the tools to connect with the audience, and that too in a personalized way. Constant Contact is one of the well-known email marketing solutions. It is aimed at small businesses to drive their online marketing effort.

Constant Contact is more than just an email marketing solution. Besides email and automation, it also offers website builders, eCommerce integrations, and social media marketing. With a wide variety of services and tools, you can do many things with Constant Contact, including social media awareness, uploading online store products, or just building a website. Apart from that, you can also use Google Ads to improve product sales and use Constant Contact as your central hub to manage your business! Our review will look at its tools and services, including the Constant Contact website builder.

How to use Constant Contact

With Constant Contact, you can do a lot of things! This makes using the software an exciting yet challenging experience. To summarize, you can do the following:

As you can see, you can do many things with Constant Contact. You can also create surveys and launch custom deals. Other key things you can do with Constant Contact include receiving reports, sending birthday greetings, and creating coupons.

To use Contact Contact effectively, you must start one step at a time. The first focus should be to create a well-thought-out email marketing campaign. To do so, you must create a subscriber list or import it from other sources. Constant Contact supports different file types for uploading subscribers, including TXT, XLS, XLSX, and CSV. You can also opt to import from other customer relationship management tools or directly from your email. You can also utilize their form and landing page creator to gather more subscribers to your list.

Activity checker

Constant Contact also does come with a fraudulent activity checker, which improves the deliverability rate. In addition, it detects spam and ensures that your emails land in the subscriber’s inbox rather than the spam folder. Next, you need to create a campaign. Email campaigns are easy to create. You can start by drafting your email templates, setting up email automation, and doing other activities such as surveys and events. Moreover, you can also take advantage of the Marketing Calendar, which lets you plan when to send emails.

The email templates are a good place to start. First, you can take advantage of the drag-and-drop editor, which lets you quickly change the different aspects of the template as per your requirement. Next, you can do email automation using autoresponders. Finally, users can set the autoresponders to act on the subscriber’s action.

Details of Constant Contact Features

With Constant Contact, you get a lot of features. Let’s list the features below to understand better what’s on offer.

Constant Contact offers multiple ways for you to import the subscriber’s list. You can import the list or add subscribers by the following methods:

The importer is also smart enough to identify duplicates and replace them when uploading multiple files or lists. Moreover, most data fields are automatically identified and added to the list. You are also free to add new custom fields.

You can improve your sales by using Landing pages. You can capture new leads and drive your sales with Constant Contact landing pages. Also, you do not have to write a single line of code as you get access to an intuitive page editor. You can create shoppable landing pages or create a landing page that lets you collect visitor information. The landing page also comes with other features, including:

The landing pages are completely customizable. You can easily change the headline, logo, incentive description, and in-form details. Moreover, you can also add call-to-actions to the landing page to drive visitors, including coupons, giveaways, downloadable content, RSVPs, and so on.

The Constant Contact signup forms are designed to capture emails from your landing pages and websites. The signup forms are easy to create and work with. The forms are mobile-optimized, rendering perfectly on a mobile device. Moreover, you also get dynamic forms.

The dynamic forms support advanced behavioral triggers. This way, you can leave different forms depending on the visitors. You can also create forms, including fly-outs, pop-ups, etc. The form editor gives you the ability to customize forms easily. Also, users can connect the created forms to the website immediately.

To simplify email creation, you get access to the email template. The template is easy to use, and you can edit them with the drag-and-drop smart email editor. You can edit every aspect of the template and design it based on your requirement. Right now, they offer a collection of more than 240+ templates. You are also free to create your email template. People can later use the template in other campaigns.

The email templates provide a great way to connect with your audience. With it, you can do the following:

The templates are also classified into multiple categories for easy access and utilization. Some of the notable categories include:

Constant Contact offers a high delivery rate. That’s vital for businesses that depend on delivery rates, so their emails do not end up in the spam folder. However, they need to implement measures and monitor fraudulent activity to reach a high delivery rate of 97%(as they claimed). By doing so, they can reduce malicious email activity by 77%, according to reports.

To achieve high deliverability, you also need to do your part, including:

They do proactive monitoring and feedback analysis to maintain the email deliverability rate.

The list management and list segmentation features are excellent. To group people, you can use tags which can then be later used to send messages. Moreover, you can also segment contacts based on different categories. Furthermore, you can also store custom fields. List management makes it easy to upload your existing list. To ensure that the list is as clean as possible, Constant Contact automatically deletes duplicate entry entries and removes unsubscribed contacts without allowing you to interfere.

When it comes to list building, you get a plethora of options to build your list. You can use different channels to share your landing page or website to ensure proper reach and growth. Moreover, the emails are targeted at relevant customers so that they transform into subscribers. To protect the leads, you get to hold the ownership of the leads, which makes them safe against theft. You can include signup forms on your site to improve your list or create a landing page. Moreover, you can also enable the text-to-join option that makes it easy for people to join your subscriber list with the phone. You can also set automated welcome email to ensure proper subscribers’ welcome.

Lastly, you also get list segmentation, which helps you drive better results for your subscribers. You can target the right people by segmenting and then sending customized messages to them. You can do the following segmentation with Constant Contact:

Constant Contact offers A/B testing. However, it is limited in a way. For now, you can only change subject lines and create two variations. Once done, you can send them to your contacts and see which performs best. Contact Constant is also smart enough to send the best-performing version automatically to the subscribers. In the end, you get better open rates. Apart from that, you can also select the audience.

With Marketing Calendar, you can schedule your marketing. You can create a plan and schedule emails accordingly. The calendar sets you up for success as you can efficiently set when to send emails. This will avoid last-minute emails, saving you from embarrassment and mistakes. The Marketing Calendar is also easy to navigate and gives you an eagle-eye view of your efforts.

Email marketing automation is essential for smaller businesses. Automation helps businesses automate various aspects of email marketing to focus on growing their business. Constant Contact email automation also helps you engage new contacts, nurture leads, engage your audience and expand your reach. Overall, you get better results with email automation.

Constant Contact offers simple-to-use tools to achieve automation. You can also create a series of emails for subscribers to turn them into a buyer or nurture the list. You can use email automation to do the following:

Moreover, you can also use automation tools with third-party applications such as Facebook, Shopify, and Mindbody. In short, you can use Constant Contact email automation to generate leads, improve revenue and engage your audience.

The Constant Contact Email Plus plan offers access to powerful eCommerce tools. With Constant Contact, you can easily automate eCommerce marketing efforts. To get started, you need to connect and sync your account. This will ensure that the contacts are synced and you are not ready to use the contacts to your full advantage.

You also get access to a drag-and-drop editor for adding products. The eCommerce email templates help you in the process and improve the email response rate. Furthermore, you can also add coupons and track them.

Constant Contact also offers impressive social media tools. Using it, you can grow your list and connect with your audience. To facilitate the connection, you can promote your content on social media and schedule posts to reach your audience at the right time. Moreover, you can also choose which posts you want to share with your audience.

When it comes to account support, you will not be disappointed. Constant Contact offers good support via various channels. You can connect with their live helpline, getting expert advice from real people. Moreover, you can also take advantage of video tutorials and educational events to learn about the solution.

Integrations

Constant Contact offers excellent third-party apps and services. You can connect the services and get the most out of this product. Let’s see some of its integrations:

At the time of writing, Constant Contact supports integration for 348 apps and services. Moreover, you can also take advantage of Zapier and use Zaps to connect more services that are not officially supported. However, not all integrations are free. Some integrations require you to pay before you can use them. The apps and integrations are also sorted to give you a better picture.

Alternatives to Constant Contact

Constant Contact lets you do a lot of things. However, you may not find it great for your business. That’s why you need to check some of its alternatives:

There are a lot of great email marketing solutions in the market apart from Constant Contact. Not to mention, Constant Contact does come with its own set of drawbacks. For example, it does lack features when it comes to A/B testing. For example, you can only change subject lines for A/B testing. Meanwhile, other email marketing solution lets you do a much broader A/B testing. Apart from that, they do not offer any free plan. That’s why we are going to discuss Constant Contact’s free alternatives.

Let’s get started with the list below:

MailChimp vs. Constant Contact

When it comes to MailChimp vs. Constant Contact, which one is better? Should you pick one over the other? Well, it completely depends on your requirements. Both provide excellent email marketing solutions. However, MailChimp offers a better overall package than Constant Contact if judging them as a package.

In terms of pricing, MailChimp beats Constant Contact. Not only that, but you also get to use the free MailChimp plan. The MailChimp standard plan starts at $14.99 per month, whereas the Constant Contact Plan starts at $20 per month. To try Constant Contact, you must take advantage of their sixty-day free trial.

However, the biggest difference you will notice is the presence of CRM in MailChimp. With CRM, you can do proper customer management with improved analytics, a great dashboard, and proper audience segmentation. On the other hand, Constant Contact offers contact list management that offers segmentation via tags and proper lists.

In terms of email design, you almost get the same package. Both of them offer a drag-and-drop builder with customizable templates. Another common thing is access to the image library. However, things change when it comes to A/B testing. Constant Contact only offers A/B testing for subject lines. You can adjust send time, subject lines, and much more in response!

But what about automation? Well, both of them support single-step and multi-step automation. MailChimp does offer better automation features compared to Constant Contact.

Overall, you can go with any one of them. However, MailChimp offers a better overall package with better customer management, automation, pricing, and a free plan.

Constant Contact Review Conclusions

Constant Contact is undoubtedly a good email marketing solution. Unfortunately, the email marketing solution market is full of competitors. With this tool, you get a good set of features. For example, you get access to an excellent drag-and-drop builder where you can customize pre-defined email templates. The automation options are also good for setting up single-step or multi-step automation.

However, there are some limitations. Firstly, you cannot use any free plan to try Constant Contact. Instead, you get the option to try out the sixty-day free trial. Another limitation is their A/B testing which only allows subject line variations.

As Constant Contact is aimed at small businesses, it is priced just right. Their two plans also make it easy for buyers to make a decision. In our Constant Contact review, we can easily conclude that this software product is worth your money, and you can always take advantage of their free trial to learn if they fit your requirement!