Salesforce CRM Alternatives

It’s important to keep your options open when looking for CRM software. While Salesforce is a top-quality CRM product, it can be pricey for some businesses. Fortunately, there are many Salesforce CRM alternatives available in the market.

In fact, as CRM platforms continue to gain importance, the number of high-quality options is also increasing. In this article, we’ll explore some of the big-name alternatives to Salesforce while also looking at some specific competitors.

So, here are some of its best competitors:

Regarding where we would rank Salesforce as a “best for” service, we would say it is best for all-around CRM use, best for available features, and best for businesses targeting growth.

What is the Best Alternative to Salesforce?

Salesforce is widely recognized as the leading provider of cloud-based CRM software for good reason. Despite this, there are some alternative options that we believe are worth considering. In this regard, we will provide an in-depth analysis of HubSpot below.

However, we also believe that Freshworks CRM is a solid contender. We appreciate that Freshworks has managed to strike a balance between affordability and a robust feature set. By opting for Freshworks CRM, you will be able to enjoy almost all the tools available with Salesforce while paying less.

HubSpot vs. Salesforce

While Freshworks is recommendable as a Salesforce CRM alternative, it is HubSpot that provides the closest comparison:

• Cost – As mentioned, if you want a flexible variation of tools, Salesforce can quickly become very expensive. HubSpot is not what we would call cheap, but its costs are much easier to understand. You get clear pricing plans, and you can scale up how much you spend on the platform as your business grows.
• Features – Salesforce is the feature leader in the CRM realm. There is no getting away from that. Its breadth of tools covering automation, customization, and reporting is market-leading. However, if you want a straight CRM option that is easier to use at an enterprise level, HubSpot is worth checking out.
• Reporting – Analytics is one of the strongest points of Salesforce, and its reporting is the best in class. HubSpot has been making big strides to become as good as Salesforce in this area. The platform makes reporting easier to implement positively, but for now, Salesforce remains on top.
• Collaboration – Yet again, HubSpot scores well because of how easy the platform is to use. You can tap into collaborative tools that tie your team together in just a few clocks. Salesforce offers the same team collaboration tools, if not more, but they are harder to use.

So, the big question is should you choose Salesforce or HubSpot as your customer relationship management platform?

Well, as always, in the enterprise world, it depends on what you want. If ease of use is your number one demand, then HubSpot is the service for you. It will deliver all the power you expect from a CRM solution without compromising on the user experience. On the other hand, if you want complete feature access, are targeting growth, or value customization, Salesforce is the better option.

To determine the best Salesforce CRM alternative, you first need to identify your specific business needs. While all the CRMs we analyzed offer a comprehensive set of features and high-end customization options, choosing the best one ultimately depends on the unique requirements of your business.