Hippo Video

Category Video Marketing
Reviewed by Ana
Updated Dec 7th, ’21
Tekpon Score

Hippo Video Review

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Don’t let your marketing campaigns become predictable. Customers value organizations that make an effort to engage with them in meaningful and interesting ways. Using video to power your marketing campaigns can take your business to the next level. Hippo Video is one of the best solutions, providing robust marketing tools for video-driven campaigns. Moreover, it provides robust video editing, video creation, and sharing tools.

Ease of use
Value for Money
Customer Support
Pricing Details

Starting from: $6/month

Pricing Model: Subscription

Yes, has free trial

Yes, has free version

  • Excellent video recording
  • Marketing data insights
  • Awesome integrations
  • Top-notch sales options
  • Can be buggy
  • Videos take too long to load
Best for
  • StartUps
  • Freelancers
  • Small business
  • Medium business
  • Large enterprises
  • Cloud, SaaS, Web-Based

Hippo Video – Engagement Platform

Are you on the lookout for a video marketing tool that will power your video creation and editing? If so, this Hippo Video review is just for you! Whether you are an educator creating course content, a business owner developing in-house or video marketing, or just a personal user, Hippo Video is a strong solution.

Personalize and customize your content with tools ranging from editing to a screen video recorder. Hippo helps breathe new life into your demos, email, sales, and more.

What Is Hippo Video?

If you are completely fresh to Hippo Video, it is a one-stop shop for creating and editing videos ideal for business users. Furthermore, thanks to its rich combination of tools, Hippo is an all-in-one solution that provides video content management, a screen video recorder, a video editing platform, and covers video marketing.

Hippo Video allows businesses to take a DIY approach to video marketing, adding their own customizations. Using the Hippo platform, your organization can generate personalized videos for mass email campaigns or scale down for more bespoke needs. To sum up, think of Hippo as a video SEO tool that provides insights on sales, marketing, workflows, and more.

You can leverage data and convert it into actionable integration of information within your videos. Video creation, lead generation, and data insights mean the software is already a hugely popular enterprise tool. However, don’t take our word for it. But instead, look at the 5000+ global organizations that already use the platform.

What Is Hippo Video Used For?

You may be wondering how you can use Hippo Video editor within your industry or unique niche. Well, one of the best things about Hippo is its versatility, meaning it provides results across a diverse range of industries. In addition, no matter your specialty, there are tools within the app that can provide observable results.

Through its suite of tools, Hippo Video allows you to use videos to power your business, including through sales, demos, generating leads, training, and more. Aside from the Hippo video recording and Hippo video editor, tools such as video marketing and the ability to create video content make the app an excellent choice for customer-facing teams in your organization.

Hippo Video Features

Hippo Video has a massive selection of features at the disposal of organizations. Before looking at those tools in depth, it is best to detail the various feature categories within Hippo Video. Using the app can help you in the following ways:

Create videos for:

  • Sales
  • Customer Support
  • Marketing
  • Teachers and Training
  • Communication
  • Video Recorder API for Developers

Video Recording

  • Record Videos: Record your screen, webcam, or both simultaneously with Hippo Video, including recording choices such as webcam shape.
  • Edit Videos: Once a recording is done, tap into various editing tools to personalize and customize your video. Available editing features include crops, text addition, green screen, and other basic of advanced abilities.
  • Share Videos: Hippo Video is about turning your recordings into actionable content for your business. You can share creations through social media, email, or via a link on your site.
  • Video Analytics: Thanks to data gathering in Hippo, you can gain insights on your videos covering watch rate, engagement, location, and other metrics.

Video Selling

  • Personalized Sales Pages: Videos can be embedded in sales pages to create a personal experience that speaks to your customers.
  • Video Teleprompter: Narrate your spoken content directly in videos without needing to memorize a script with a teleprompter feature.
  • Video CTA: Provide your own unique Call-To-Action through interactive buttons that directly integrate your video content.
  • Virtual Background: Select a background that matches your video or adds more charm to your production.

Video Campaigns

  • Thumbnail Personalization: Add a unique and personal thumbnail to your videos, including company logos, branding, and more.
  • Email Campaigns: Integrate videos directly into your email campaigns to promote better engagement and click-through rates.

Video Marketing

  • Video hosting: Start hosting your videos and sharing them directly from the Hippo Video application. It includes email campaigns and website content hosted within the library.
  • Testimonials: Give customers the chance to join in and leave you video feedback. Users can give testimonials without needing to sign up for Hippo Video.
  • Analytics: Analytics allows you to convert data feedback into actionable targets around user behavior and interest.

While the above abilities cover most features on Hippo Video, there are some that are worth taking a closer look at.


If you are creating dynamic video content for sales or even internal consumption in your organization, it is not a good look to be reading from a script. The video marketing platform simplifies the process by including a teleprompter feature that supports full scripts or even smaller notes. In addition, when recording lives, the teleprompter plays on the screen (visible only to the creator), so you don’t need to worry about forgetting lines.

In-app video editor

No video creation software is complete without a robust editing suite. Hippo Video does well in this regard, providing a solid selection of tools for post-recording edits. While dedicated video editing apps offer more professional-grade tools, Hippos is perfect for quick edits. The benefit is creating, editing, and sharing your video from a single app.


If you don’t have a production studio and want to add some professionalism or sparkle to your video content, the greenscreen feature comes in handy. It allows you to select from various backgrounds, allowing you to deliver a complete video experience.

Video email

Being able to put a video directly into your email is an excellent way to add power to your email marketing campaign. Hippo Video integrates directly with leading email brands like Outlook and Google, making it easy to place your videos directly in mails. Furthermore, Hippo provides data insights on how your email marketing is performing.

Hippo Video - Emails

Data insights are a major part of the experience, where you gain information across various metrics. You can leverage the data and make actionable changes to optimize your marketing.

Video personalization

Enterprise users value and often demand flexibility, which is hyper-important in any content creation tool. Hippo Video does a solid job of allowing you to develop your own personalized videos with your own unique touch.

There is a lot to choose from, whether it is editing tools (zoom, rotate, move, etc.), adding texts, branding, reveals, image integration, or audio/music.

Hippo Video Pricing

A free version of Hippo Video is available, but this will not become your go-to free video editing, recording, and marketing platform. Sure, the free version of Hippo Video is handy and gives you a decent overview of the software, but it is simply not powerful enough to be your only option. Certainly, there are much better free business video suites out there.

With the free version, you get the following features:

  • Unlimited HD Recordings
  • Mobile App
  • Gmail/Outlook Integration
  • Hippo Video Branding
  • GIF Thumbnail
  • Notifications
  • Trim Only

So, if you are interested in using it, you will need to pay for one of the subscription levels. The cost of Hippo Video depends on what features you require for your organization. Below are the Hippo Video pricing options:

Hippo Video Free

FreeLimited features
  • Import / Hosted Videos: Unlimited Videos
  • Import File SIze: 500 MB
  • Create Unlimited Videos: 15 Mins/Video
  • Watermark / Endcard: Yes
  • Bandwidth: 100GB Bandwidth
  • Resolution: HD Recording
  • Export to G-drive
  • Google Classroom
  • Publish video to Slack, Jira, Trello, D2L
  • Google Slides
  • Google Docs
  • Animated GIF Thumbnail
  • Mobile App
  • Trim Video
  • Sales Coaching from Jeffrey Gitomer: 12 Videos
  • Gmail Integration
  • Outlook Integration
  • Reports in Gmail

Hippo Video Starter

$19per Month
  • Everything in FREE, plus:
  • Import File Size: 1 GB
  • Create Unlimited Videos: 30 Mins/Video
  • Watermark / Endcard: No Watermark / Endcard
  • Bandwidth: 200GB Bandwidth
  • Resolution: FULL HD Recording
  • Youtube Native Videos
  • Quick Editing Suite
  • GIF Creation
  • Facebook Native Videos
  • Gmail Add-on Integration
  • Freshchat Integration
  • Add Intro and Outro Videos
  • Embed Videos
  • Get Real-Time Notifications
  • Default Sales Pages
  • In Video Lead Generation
  • Mailchimp Integration
  • Webhook Integration
  • Helpdesk Integrations (Zendesk, Freshdesk, Intercom)
  • Zohodesk Integration
  • Freshservice Integration

Hippo Video Pro

$40per Month/User
  • Everything in STARTER, plus:
  • Import File Size: 2 GB
  • Create Unlimited Videos: 60 Mins/Video
  • Basic Reports
  • Organize into Folders
  • Zoom Integration
  • Create Video Copy (Clone)
  • Create Video from Images
  • Professional Video Editing
  • Custom Branding
  • Set Expiry and Password Protect Videos
  • Download Your Videos
  • Animated Reactions
  • Video Comments
  • Account Subdomain
  • Customizable Video Player Themes
  • Add Blur
  • Add Green screen
  • Add a Custom Thumbnail
  • Zapier Integration
  • Add Subtitle Files
  • Accelerated Video Streaming
  • Sales Coaching from Jeffrey Gitomer: 30 Videos
  • Create Sales Page
  • Sales Dashboard
  • Freshsales Integration
  • Send 1:1 Sales Video Emails
  • Track Your Video Emails
  • Linkedin Integration
  • Hubspot Integration for Sales
  • Import Contacts from CRM
  • Teleprompter
  • In-Video Meeting Link
  • Mailchimp Integration
  • Custom Domain (SSL)
  • Configurable In-Video Call-To-Actions
  • Hubspot Integration for Marketing
  • Video SEO
  • Video Channel Templates
  • In Video Annotation
  • Track Using Facebook Pixel
  • Track Using Google Analytics
  • Custom in Video CRM Form
  • In Video Call-To-Action
  • In Video Custom Poll
  • Custom Start and End Screen
  • Promote Playlist
  • Replace Video
  • Video Channel Templates
  • Knowledgebase Integration

Hippo Video Growth

$65per Month/User
  • Everything in PRO, plus:
  • Import File Size: 3 GB
  • Create Unlimited Videos: 120 Mins/Video
  • User Roles and Permission
  • Advanced Reports
  • HD Bandwidth Speed Detection
  • Priority Support
  • Dedicated Account Manager
  • Sales Coaching from Jeffrey Gitomer: 50 Videos
  • Auto Generate Subtitle - 120 mins
  • Customizable Video Sales Pages
  • Salesforce Integration
  • Outreach Integration
  • People Tab
  • Video Campaign
  • Email Campaign Embed
  • Document in Sales Page
  • SSO
  • Salesforce Advanced Integration
  • Custom Sales Page Templates
  • Video Template Builder
  • Profile and Permissions
  • Video Campaigns
  • Marketing Dashboard
  • Internal Team Collaboration
  • Custom Domain (SSL)
  • Collect Video Tickets
  • Embeddable Recording Button For Freshdesk and Zendesk
  • Custom Domain (SSL)

Hippo Video Enterprise

$99per Month/User
  • Everything in GROWTH, plus:
  • Customizable Marketing & Support

See all Features

Starter Plan ($19 per month)

The Starter plan is the entry-level payment tier that takes all the elements of the Free plan and adds the following benefits:

  • Full HD Recordings
  • Reports in Gmail
  • Default Sales Pages
  • Add Text in Video
  • 12 Sales Coaching Videos from Jeffrey Gitomer

Pro Plan ($40 per month/user)

You get everything from the Starter plan with the following benefits:

  • Organize into Folders
  • Edit Videos
  • Virtual Background
  • Default Sales Pages
  • Create Sales Pages
  • Teleprompter
  • LinkedIn Integration
  • HubSpot Integration
  • Zapier Integration
  • Klenty integration
  • CTAs & Meeting Link
  • Branding Customization
  • Branded URL
  • Email, Chat & Phone Support
  • 30 Sales Coaching Videos from Jeffrey Gitomer

Growth Plan ($65 per month/user)

All the benefits from the Pro plan with the following benefits:

  • Customizable Sales Pages
  • Documents in Sales Pages
  • Video Campaigns
  • Salesforce Integration
  • Advanced Video Reports
  • Team Reports
  • User Roles
  • People Tab
  • Auto Generate Subtitle – 120 mins
  • Email, Chat & Phone Support
  • 50 Sales Coaching Videos from Jeffrey Gitomer
  • Require email to view

Enterprise Plan ($85 per month)

Every feature from all other plans with the following benefits:

  • SSO
  • Salesforce Advanced
  • Integration
  • Custom Sales Page Templates
  • Video Template Builder
  • Profiles and Permissions
  • 24/7 Customer Support
  • Dedicated Account Manager
  • 50+ Sales Coaching Videos from Jeffrey Gitomer

Hippo Video Integrations

Modern Enterprise customers require solutions that link seamlessly across different services, making it easy to get tasks done without jumping between applications. Hippo Video does a respectable job at providing as much third-party action as possible to its customers.

It is worth noting that this is a dedicated specific service, but the number of integrations is generous. It is important because the software connects your sales team and allows them to collaborate efficiently.

LinkedIn, Salesforce, HubSpot Slack, Twitter, Facebook, Zoom, Outlook, Microsoft Office, Google, YouTube, and MailChimp are just some of the integrations available. There are dozens to choose from, making it easy to connect your major services.

Hippo Video Alternatives

Video creation and marketing solutions are becoming increasingly popular amongst organizations worldwide. While Hippo Video is one of the best options, it is not the only choice available. Some other options include BigVu, Loom, and Vidyard.

Loom is an interesting Hippo Video alternative. It is easier to use and set up than Hippo and is the best option for sending video messages. It also boasts a much better free version that offers more tools for video marketing. However, in terms of marketing features, Hippo Video does provide a deeper collection of options.

One of the areas where Hippo is not great is in mobile. BigVu is probably the best around if you require a mobile video solution. We prefer the teleprompter feature on BigVu. Hippo does a better job looking after customers, including 24/7 live support for paying users. There are also better training options, including in-person tutoring.

However, BigVu is not the one-stop shop for video creation and marketing that Hippo Video is. For example, you can find features on Hippo that are not on BigVu, including Email Marketing, Personalization, Video, Video CMS, Video Editing, Video Email, Video Making.

Hippo Video Review Conclusion

Customers have become too familiar with receiving emails from companies in their inboxes. Often these marketing emails are boring and do not engage the customer. If you want to avoid your business’s emails going from the inbox to the bin, a tool like Hippo Video can help. Not only does the platform provide tools for creating, editing, and sharing videos, it also offers a full suite of video marketing tools.

While there are several other options on the market, Hippo Video cuts a nice balance between a complete set of features at an affordable price. That is why we are confident in recommending Hippo as one of the best video content management and marketing solutions.



Tekpon Score
Updated Mar 21st, ’22


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Updated Dec 15th, ’21