Category Live Chat
Reviewed by Nitish Singh
Updated Mar 31st, ’22

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Landbot Review

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Landbot is a chatbot platform that lets you create highly conversational chatbots with no coding. With the Landbot chatbot app, you can capture and convert more traffic into leads by automating conversations. In addition, Landbot offers an intuitive drag and drop builder to use conditional flow, formulas, and other features to create advanced and complex chatbots. The benefits of using Landbot are increasing conversation rate, improved lead generation, and great integration options. It also offers a free version so that you can try it out before getting one of its paid plans. Let’s explore more about it in our Landbot review.



Ease of use


Value for Money




Customer Support

Pricing Details

Starting from: $30/month

Pricing Model: Subscription

Yes, has free trial

Yes, has free version

  • An intuitive chatbot platform
  • No coding is required to create powerful chatbots
  • User-friendly
  • Extensive personalization options
  • Offers free plan
  • Not all integrations are available to all plans
  • Only available in the English language
  • Lacks mobile app access
Best for
  • Small business
  • Medium business
  • Cloud, SaaS, Web-Based

Landbot – Interactive chatbot builder

Are you looking for an interactive chatbot builder for your business? If you do, then you need to check out Landbot. Chatbots are at the core of current marketing trends. They not only help your business grab user attention but also transform them into leads and eventual customers.

Landbot is a chatbot builder where you do not require any coding skills. It is an intuitive no-code chatbot builder which lets you automate chatbot conversations while capturing leads and data. To provide a personalized client journey, it uses rich UI elements and allows you to configure the Landbot based on conditional logic and formulas. It also works great for automating advanced data and helps you improve your business application workflow.

Our Landbot review will explore more about the chatbot app and how you can use it to improve your business lead generation and business application workflow.

What is Landbot io?

Landbot is an intuitive no-code chatbot builder. It lets you create a conversational chatbot that grabs user attention and engages them in highly interactive conversations. The Landbot web bot is completely configurable via the tools and features offered by the platform. You can use the Landbot chatbot platform to automate your conversational strategies, improve lead generation and lead qualification. You can also use it to do other things, including product recommendations and pricing calculators.

To simplify chatbot creation, Landbot offers a chatbot builder — a drag and drop builder which gives you access to all the elements required to create a fully functional chatbot.

With the Landbot chatbot app, you can create customized smart chatbots using different techniques, including conditional logic, formulas, hidden fields, dynamic data, webhooks, or the ability to jump to another bot. In addition, the smarter chatbots create a conversational experience where you can utilize custom error messages, custom typing emulation, a persistent menu, and the ability to upload files.

Overall, Landbot is an excellent chatbot platform. However, it does lack a mobile application which means that you can only access it from the web. In our Landbot review, we will explore more about and see what you can do with it.

What is Landbot used for?

Landbot is used for creating conversational chatbots for businesses. That chatbots created by Landbot are completely customizable and utilize rich UI to improve conversational chances with visitors. This means that businesses can use Landbot to capture leads effectively. The integration options are also well done as you can easily capture the leads and transfer them to your preferred tool.

Landbot also lets you improve your business process by automating data capturing. So, you can easily capture data and send it to content management systems for storage and processing. To summarize, you can do the following with Landbot:

  • Improve customer engagement
  • Capture leads
  • Personalize communication based on visitor
  • Automate data gathering
  • Better business process management
  • Improved conversion rates
  • Gather survey data

Landbot Features

Landbot aims to provide all tools and functionality so that you can create a fully functional conversational chatbot with rich UI. Let’s discover the features that this tool provides:

Basic Features

  • Code- Free Drag-and-Drop Interface

Landbot comes with a drag-and-drop builder that gives you access to a code-free environment. All you need to do is pick up building blocks and configure the chatbot according to your requirements. There is no requirement for technical knowledge to use the builder as everything is intuitive and self-explanatory.

  • Pre-built Templates

To make chatbot creation less intimidating, Landbot offers pre-built templates. These pre-built templates provide you with a start point for your chatbot. This way, you can customize the chatbot according to your requirement and quickly get up to a working chatbot for your website. Some of the best pre-built templates offered by Landbot include:

  • Basic lead generation
  • Basic customer support
  • Product launch

There are also other chatbot templates available, including:

  • Survey and Quizzes
  • HR and recruitment
  • Product

You can modify all the templates without coding. Moreover, you do not have to re-invent the wheel if you are trying to do something similar to what the templates offer. Also, you can start with a blank canvas and create a chatbot according to your requirement.

  • Simple Rich Media Integration

You are free to integrate rich media into your chatbots, including gifs, images, and videos. By using rich media, you get a better conversation flow with the visitors.

  • Human Takeover and Chat Manager

Landbot lets you configure your chatbot to do a human takeover with just a click. By doing a human takeover, you can let any of your team members take over the conversation. Moreover, Landbot also provides all the necessary data and information to continue the conversation with the visitor.

  • Customized Journeys with keyword Jump

To make conversations more natural, Landbot offers keyword jumps. This means that you can personalize dialog using keywords. The keywords can act as jump triggers and transfers the conversation for the visitor to a relevant path.

  • Optimize CX with Multi-Questions

You can also optimize the customizer experience by using multi-questions. This way, users are asked about information through “mini-forms” within the conversations. As a result, the visitors find it more convenient to provide the information than filling up a full-fledged form.

  • Variables for Data Collection

When configuring your chatbot, you can use variables for data collection. You can easily categorize user responses and then use the data to manage conversations in real-time. You can also configure the variables to send the data to the respective CRM, effectively storing them.

  • Do More with Out-of-the-box Integrations

users can configure the chatbots to work with out-of-the-box integrations, creating a powerful workflow for your business. The different Landbot integrations include Stripe, MailChimp, Google Sheets, Slack notifications, and Salesforce.

  • Offer Multi-Channel Experiences

Landbot works on different channels and not just the web. You can configure the chatbot to work with multi-channel, including Facebook Messenger and WhatsApp.You can also integrate the chatbot into other messaging apps using Landbot’s API.

  • Follow Your Bot’s Every Move

Chatbots generate a lot of data points. Landbot understands that and offers you access to every built-in metric so that you can understand its performance and flow. This way, you can optimize the chatbot to perform better in different scenarios.

Advanced Features

  • Personalized Through Conditional Logic

At the heart of Landbot, there is the ability to personalize the chatbot based on conditional logic. It is an advanced feature and requires some technical knowledge and understanding to use. However, by using conditional logic, you can diversify the conversation flow. For example, people can implement the conversation flow based on variable existence, falls within the range of equals the value of submission.

  • Take Variables a Step Further

You are free to use variables as per your requirement. The set variable feature lets you instantly introduce new variables. These new variables can have pre-set values, and you can use them to perform calculations based on user inputs and responses.

  • Multi-use Custom Bricks

Landbot offers the ability to save and use a sequence of dialog flows into custom bricks to improve the chatbot creation process. For example, you may want to save custom virtual bricks for signup or email verifications. These custom bricks can then later for other bot creation processes. You can create your bricks as per your needs.

  • Calculate & Control with Formulas

To further improve the chatbot creation process, Landbot offers formulas. With formulas, you can calculate and control the conversation flow. All of these can be done in real-time without the need to write a single line of code.

  • Stay Relevant with Dynamic Data

To improve the user chatbot experience, you can provide relevant information using the dynamic data feature. For example, you can include the dynamic data feature by showing options based on the user’s time, preference, availability, and other variables.

  • Connect Your Bot To Any Database

Landbot’s Webhook feature lets you easily connect to any database or tool not supported by the integration toolbox. The webhook offers a great interface and also provides an intuitive setup.

  • Implement NLP with Dialogflow Integration

You can further improve user experience by connecting your Dialogflow agent. It lets you enrich the user experience with the help of powerful natural language processing. Moreover, you can also integrate the experience with rich graphic UI elements.

Design Features

  • Design Templates For Quick Deployment

Landbot offers the option to quick deployment using design templates. You can create design templates based on your brand design guidelines, including backgrounds, avatars, fonts, and colors — creating the perfect brand identity.

  • Codeless Formatting

You also get access to codeless formatting. The available formats supported right now include site embed, pop-up, landing page, and live chat. Using codeless formatting improves lead generation and enables the bot to adapt to different target audiences and situations.

Landbot Pricing

When it comes to pricing, Landbot offers four plans: Sandbox, Starter, Professional, and Business. Let’s discuss each one of them one by one. Apart from their Sandbox plan, all other plans are paid plans. Also, you can try out their plans if you want to! However, for the Business plan, you need to contact them for pricing and demo purposes.

With a business or PRO plan, you also get access to a WhatsApp add-on for €70 per month. It includes 500 chats per month, and you can increase chats at €10 per 100 extra chats. With the WhatsApp add-on, you can automate WhatsApp for your business.


The Sandbox plan is Landbot’s free plan. The plan is aimed to allow anyone to try out Lanbot. However, the free plan is limited, and you only get access to basic features.

The Landbot basic features include the following:

  • One hundred chats/mo → It is a unique chat conversation between the user and the bot with unlimited back and forth messages. Also, the conversation will only count when the user replies to the welcome message of the bot.
  • The free account gives you no access to multi-channel conversation
  • You also get access to three tools integration: Zapier, Slack and Sengrid
  • For humans and chatbots, you get access to all the key features:
  • Human take over
  • Bot launcher
  • Self-notification(Slack and email)
  • Chat dashboard
  • Basic design personalization
  • Persistent menu
  • Email support, Knowledge base, and community support


The Starter plan starts from $30/month. It is their basic paid plan, and it comes with 500 chats per month, where each chat is a unique conversation with unlimited back and forth messages. However, you have the option to extra 500 chats for $10. So if you need an extra seat, then you need to pay $10 per month.

The Starter plan offers the same humans and chatbots features as that of the Sandbox plan. However, in the case of multi-channel, the Starter plan does offer support for Facebook Messenger. In terms of integration, you get access to more integration options than the Sandbox plan. The integration option includes:

  • Slack
  • Zapier
  • Stripe
  • Sendgrid
  • MailChimp

In terms of customization, you get access to:

  • Custom JS and CSS
  • Basic design personalization

But what about conversational experience features? After all, these features determine the conversational experience. These features include:

  • Persistent menu
  • Custom error messages
  • Goodbye message
  • File upload(up to 1GB)
  • Custom typing emulation

With the Starter plan, you also get access to smarter chatbots that implement dynamic info using complex flow. You can do it using:

  • Hidden fields
  • Conditional logic

In terms of support, the Starter pack does come with extensive support options:

  • Chat support
  • Onboarding
  • Email support
  • Knowledge base and community support
  • Template customization


The Professional plan is aimed at businesses that want the best possible Landbot features. The plan starts from $80 per month, where you get access to 2500 chats per month. Just like the Starter plan, you also get the option to add extra 500 chats for $10. If you are looking for an extra seat, you can get one for $20 per month.

The Professional plan gives you full access to the multi-channel feature, which lets you create multi-channel conversations. You get access to:

  • Facebook messenger
  • API channel(developer)
  • WhatsApp: PRO (Add-on)

If you are looking for more interaction options, then a Professional plan does offer more options. The following integrations are supported in addition to what’s already included in the Starter plan.

  • Google sheet
  • Dialogflow
  • Calendar

For humans and chatbots, you get all the features offered by other plans. The Professional plan is also a great pick for businesses that want to remove Landbot branding. The conversational experience remains the same as that of the Starter plan.

However, the biggest benefit you can get from the Professional plan is their smarter chatbots features which include:

  • Conditional logic
  • Hidden fields
  • Dynamic data
  • Formulas
  • Webhooks
  • Jump to other bots

For support, you get similar support options as that of the Starter plan.


Lastly, Landbot offers its business plan. The business plan is their highest plan is aimed at enterprises or businesses with custom requirements. That means you can select custom chats with a custom seat and extra chats option. The business plan also gets access to most integrations, including Salesforce and Zendesk integration. With everything included in the Professional plan, you get the best features from this plan. They also ramp up the support by providing access to:

  • Priority support
  • SLA
  • Bot building services

Is Landbot free?

No, Landbot is not free. However, they do offer access to a free plan, known as, Sandbox plan. The plan is aimed at users who want to try out their platform without buying any subscriptions. With their Sandbox free plan, you get access to basic features. To know more, read more about the Sandbox plan details above.

Landbot Integrations

With Landbot, you can get plenty of options when it comes to integration. However, not all integration options are available across the plans, which is a big disadvantage for businesses who may need to upgrade their plan to access integration to their preferred tool. The integrations option available include:

  • Google sheets (only available on Professional plan and above)
  • Zapier (available on all plans)
  • MailChimp (only available on Starter plan and above)
  • Salesforce (only available on Business plan)
  • Stripe (only available on Starter plan and above)
  • Slack (available on all plans)
  • Sendgrid (only available on Starter plan and above)
  • Zendesk (only available on the Business plan)
  • Dialogflow (only available on Professional plan and above)
  • Calendly (only available on Professional plan and above)

Landbot integration with Slack

Landbot offers excellent integration options with Slack. You can set up the bot to send personalized notification alerts to your specified Slack channel using the integration. This way, you can easily keep your Slack team notified with leads, events, and other vital information. To get along with the integration, you need to install the app from your Slack directory.

Landbot Alternatives

Even though Landbot offers an excellent code-free chatbot conversational creation app, there are still some drawbacks. For instance, it doesn’t provide a big integration library. On top of that, not all integrations are available to all plans. Also, if you are looking for a more powerful chatbot creation solution with better production value, you may need to look at the Landbot alternative. Below are a few of the alternatives to Landbot that you can try:

  • Drift
  • Intercom
  • Chatfuel
  • Tripetto
  • ManyChat
  • Typeform

Landbot Review Conclusions

Landbot’s approach to chatbot creation is undoubtedly good. Landbot provides one of the easiest and smooth ways to create a chatbot for your business. The customization features are excellent as you get access to conditional logic, formulas, and other smarter chatbot features to completely customize the chatbot according to your needs. In addition, the chatbot templates help you kickstart your chatbot creation process. However, the lack of access to all integrations across the plans is a big drawback, especially for businesses that want flexibility.

Overall, the chatbots created using Landbot have rich UI with extensive conversational flow customization. The benefits include improved lead capturing, better business process workflow, and a better user conversation experience.