Klaviyo

Reviewed by Ana
Updated July 12th, 2021

Tekpon Score

8.3

Users Score

7.5

Klaviyo Review

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Klaviyo is a cloud-based email marketing & marketing automation software that focuses on eCommerce brands. Some of the key features included are integration with various platforms, audience segmentation, and in-depth analytics. Klaviyo, an email marketing tool, had its launching date back in 2012. From a few hundred users since then, they now have gone to 50.000+ in 2021.

UI/UX

8.0

Ease of use

8.5

Value for Money

8.0

Features

9.5

Customer Support

7.7
Pricing Details

Starting from: $20/month

Pricing Model: Tiered

No free trial

Yes, has free version

PROs
  • Features rich
  • Drag-and-drop builder
  • Audience segmentation
  • Post-purchase follow up
  • Facebook leads synchronization
  • Integrates with Shopify seamlessly
  • Great reporting and analytics
CONs
  • A bit overpriced
  • Sheer learning curve
  • Live Chat Support only available during working hours
  • Not good for Blogs
Best for
  • StartUps
  • Medium business
  • Small business
Deployment
  • Cloud, SaaS, Web-Based
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Alternatives

Klaviyo Review – eCommerce Email Marketing & Automation software

In this Klaviyo review, we will see what the tools have to offer, and we will analyze its features, pricing plans & some of its alternatives.

There are lots of email marketing tools to choose from for your online store. A simple search in the Shopify app store generates 400+ email marketing software for you to choose from. However, when it comes to eCommerce email marketing, one software tends to shine brighter.

Is Klaviyo better than MailChimp? And how much is Klaviyo monthly? Let’s get further with our review and find out the answers.

What is Klaviyo?

What is Klaviyo? - Honest Review by

Klaviyo is an email marketing software specialized for eCommerce stores. It is best on platforms like Magento, BigCommerce, and Shopify. With Klaviyo software, marketers can deliver personalized newsletters & automated emails like abandoned carts, personalized thank you letters, and order follow-ups. According to other users Klaviyo reviews, it makes setting up email marketing feel like a breeze. Moreover, you can do so without using expensive systems and numerous people.

But wait, there is more! With Klaviyo email marketing software, store owners can send right-targeted emails and understand with ease the impact on behaviors like purchases or cart abandonment.

If you are at the beginning and choose the free account, you will have the basics covered. Without paying a dime, you can send 500 emails to up to 250 contacts. You can also import and sync your data, use the responsive drag and drop email creator, A/B testing tools, and segmentation features for free.

However, once you get 251 contacts, you will start paying $20 a month. This cost includes:

  • Up to 500 contacts
  • Unlimited email sends
  • Email and Chat Support

As can be seen, the price is directly proportional to the size of your subscribers’ list.

Some of the Klaviyo features worth mentioning are segmentation, site tracking, 360-degree customer profiles, ROI-based reporting, autoresponders, and drag-and-drop email designs.

Let’s move forward with our Klaviyo review and explore all the features available in this powerful yet easy-to-use email marketing software.

Klaviyo Features

Like other best email marketing tools on the market, Klaviyo includes a plentitude of features. The software has features that will make your life easier, including great templates and a drag-and-drop email composer. Furthermore, you will get numerous marketing automation tools that will take your campaigns to the next level.

Is Klaviyo a CRM?

Klaviyo isn’t a stand-alone CRM. However, it does feature an eCommerce CRM that gathers information about your customers and subscribers in a single view. With this Klaviyo feature, you will have a historical timeline of their activities and personal information, a 360-degree view of your customers, and useful predictive data like likelihood to churn, expected next order date, and customer lifetime value. We will discuss more about Klaviyos’ eCommerce CRM feature in the following.

It’s tough to swim through the ocean of features from Klaviyo, but we’ll try to point out our favorites and touch on essential items, especially in terms of eCommerce.

  • Ease of use – Klaviyo login

Klaviyo Login

Nowadays, it’s all about speed. So when you choose the software for your email marketing, you want to be sure that it’s easy to use and has excellent automation features available.

After logging in to Klaviyo, you might feel a little lost. But this is somehow expected, as of its plentitude of features. There is a learning curve, and it will take some time to onboard. However, the marketing automation capabilities are easy to set up, launch, monitor, and optimize.

A great thing about this tool is that Klaviyo can automatically integrate with your website. It can automatically pull your company logo and colors into your email to give it that extra personal touch. How cool is that?

All the advanced features and tools can come with an abrupt learning curve for people just getting started with Klaviyo or email marketing. It mostly depends on what you want out of email marketing. Based on that, you can decide whether Klaviyos’ features are an advantage or a liability. If you are an experienced marketer and know your way around advanced tools, you will find Klaviyo very useful.

On the other hand, if you’re new to email marketing or just looking to set up necessary email flows, then it’s likely a liability.

If you are from the second category, you might want to choose an easier-to-use Klaviyo competitor.

  • Klaviyo email templates & Personalization

You’ve probably seen in the screenshot above that Klaviyo is asking to type your website. Wondering why? Well, that is because by hitting “Continue,” it crawls your website and syncs your store. The tool looks at the branding details of your store and automatically generates a great-looking email template. But what if you don’t like the template? No worries, you can always change the colors or customize it to your taste.

The bottom line is that you don’t have to start from scratch, as you have several templates preloaded into your account. Furthermore, you can either customize or create your own templates. Just use the simple drag-and-drop WYSIWYG editor.

Email Templates

For this Klaviyo review to be honest, we have to say that it doesn’t necessarily excel in the design department. While you’ll create fully mobile-responsive emails, Klaviyo’s not the tool for creating mind-blowing designs.

  • Forms & Personalization

To grow sales, you need to grow your list. The signup forms available in Klaviyo have all the tools for you to grow faster and turn web traffic into subscribers.

As the website visitors are various, so needs to be the tools used. From first-timers to frequent shoppers, you have the means to greet each one:

  • Flyouts, popups, and embedded form types
  • Profile, segment, URL, and location targeting
  • Display based on scroll percentage, delays for time on page, and exit intent

There are more use-cases for the forms and not just for signups. You can use them to ask for:

  • birthdates
  • sizes
  • styles
  • preferences

Learn More Forms

The possibilities are almost unlimited. All you have to do is use the data collected to communicate personally with your subscribers.

We also have to mention that the forms are GDPR and TCPA compliant & mobile optimized. Besides, there are 382 prebuild Klaviyo templates – just in case the inspiration isn’t hitting.

  • Ecommerce CRM

Using multiple tools to collect, store, and analyze customer data can be overwhelming. With Klaviyo’s eCommerce CRM feature, you can have all the data points about your customers and subscribers in a single view.

Basically, there’s no limit to how much information you can collect, store, and market with. For each customer that subscribed, purchased, or both, you will see a timeline of their activities and personal information. This includes:

  • purchase history
  • most recent website activity
  • amount spent
  • predictions on future actions
  • customer lifetime value

User Profile - Klaviyo Features

You can access all the data by integrating your eCommerce platform with Klaviyo and gathering more with Form Builder. Wondering how to use all of this data to enhance sales? The eCommerce email marketing tool helps you create targeted segments, send timely messages, and perform detailed customer analysis.

  • Email segmentation

Aren’t we all tired of unwelcomed products and messages? Personalized emails and marketing campaigns based on customer preferences can solve this & have impressive results.

Segmentation Features

From the moment you log into your Klaviyo dashboard, you’ll see plenty of ways to divide your customer list. You can divide based on behavioral and transactional details, pulling data from Shopify or any other CRM you want to integrate.

With the powerful segmentation feature, you can target customers accordingly, so they receive unique messages that speak to them directly. Klaviyo targeting is based on:

  • actual products they purchased
  • pages they viewed on your site
  • how much they spend
  • how they interacted with your emails

We can easily say that the Klaviyo Email Segmentation feature is one of the best in the industry. Their integration with Facebook audience targeting allows you to get very deep into your customization options too. Did we mention that Klaviyo dynamic segments update themselves automatically in real-time? And this is not even the best part! Klaviyo charges you on the number of emails sent at once per campaign. Hence you get rewarded if you do great segmentation.

From building groups based on people who buy certain products to figuring out which of your customers are most likely to become repeat shoppers, Klaviyo email segmentation features take your strategy to the next level.

  • Klaviyo Data Science Feature

Klaviyo uses data science to help you grow your business faster while spending less. Sounds easy, right? In fact, it uses AI to help you save time on manipulating spreadsheets and start converting insights into action.

Predictive Analytics Feature

Their data science engine helps you:

  • Predict the next purchase date. This feature helps you target customers with your campaigns at the right time
  • Predict the total amount of future spending. Get help in identifying your high-rollers and target them with VIP offers
  • Segment out your most frequent buyers. Increase their average order value by targeting them with custom flows and campaigns
  • Identify your at-risk customers before they churn
  • Optimize acquisition channels, incentives, and more by knowing the customer lifetime value
  • Time your automated emails as effectively as possible. You can do so by using predicted buying cycles
  • Grow your list faster. The A/B testing will automatically tell you which signup form collects more email addresses
  • Predict gender by using your customers’ first name and US census
  • Discover the exact right time to send your emails to open & click rates

  • Klaviyo Analytics and Reporting

Now, you’re probably wondering how to determine which of your emails have the most significant impact on your subscribers?

It’s essential to understand open & click rates on your campaigns, but that doesn’t tell you anything about how email is genuinely impacting your overall campaign. With Klaviyo’s in-depth reporting tools, you can see the actual transaction and sales data, providing immediate and accurate revenue and ROI reporting.

Klaviyo Dashboard

This eCommerce email marketing tool makes it super easy for you to dive into essential metrics details.

A/B testing is one of the best ways to ensure that your email marketing strategies are paying off. You can A/B test your campaigns based on bounce rates, clicked emails, unsubscribe rates, and more. Like this, you can see which campaigns deliver the best results. You can also use predictive analytics to check which customers are more likely to purchase in the future based on their previous activities.

In addition to A/B testing reports, you get the Return-on-Investment (ROI) based reporting. This report is one of the essential elements of the reporting feature since it gives you in-depth insights into how many sales you are getting from your email campaigns.

Another great feature you get is a customizable analytics dashboard. Depending on what your needs are, you’ll have infinite ways to build out your reporting layout. Well, now this is a pretty cool feature for the bucks Klaviyo costs!

Remember we were saying earlier that Klaviyo has a sharp learning curve? This feature-rich analytics is one of the reasons. Klaviyo can take a little longer to decipher when you’re trying to find out which of your email campaigns are performing best. For instance, if you’re a beginner, all the data available can make you feel overwhelmed.

  • Benchmarks feature

Every marketer has countless KPIs they could work on improving. Comparing your brands’ data to businesses similar to yours can bring essential information about where you’re excelling and where you have the most opportunity to grow.

Klaviyo Benchmarks - Peer Groups

Benchmarks feature gives you the ability to compare your brand’s performance to 100 similar brands. Klaviyo’s proprietary peer selection service finds 100 businesses in your category with a similar growth rate and revenue attributes and compares your performance against theirs.

This feature makes Klaviyo unique in the market, as it creates personalized benchmarks for your brand. By knowing how similar brands perform, you can understand where you stay in the market. Use metrics like the average order and orders per customer to discover growth opportunities.

  • Klaviyo eCommerce marketing automation

With Klaviyo, you can create automated trigger campaigns for almost every action of your customers.

For instance, it comes with the following easy to set email flows:

  • Klaviyo abandoned cart – A great thing about Klaviyo is that you can send different abandoned cart emails depending on customer behavior.
  • Klaviyo browse abandonment – The second best performing flow, as you can get back to customers who viewed a particular product with recommendations of similar products or even coupons.
  • Hasn’t purchased in months – You can send discounts directly proportional to the time from the last purchase – discount ladder that increases based on the duration of inactivity.
  • New Customer Thank You – Send a thank you note after the first purchase.
  • Product Review / Cross-Sell – Klaviyo gives the possibility to ask for reviews after a purchase, social media shares, fill out a survey, or suggest complementary products.
  • Repeating Customer Thank You – It is possible to offer coupons for loyal customers.
  • Signs up for your newsletter – Use this feature to welcome & familiarize new potential customers with your brand. You can even send conditional coupons based on whether or not they made a purchase.

In fact, there are more email flows available, of course. For example, when it’s a birthday celebration or anniversary.

Email Automation - Flow Builder

Easy Klaviyo email marketing automation

Furthermore, Klaviyo provides a simple email flow builder to set up multiple journeys for as many purchase paths and ideal customer experiences as your business has. There’s no need to worry if this sounds complicated for you or you are a beginner. They even made a “Browse Ideas” button that will open a list of pre-built templates for you to use.

Another benefit of marketing automation in Klaviyo is that it’s highly iterative. You can build, test, edit, and duplicate your journeys to meet each of your customers’ unique needs.

  • Social Media Advertising

Social Media Advertising - Lookalike Audiences

Searching for a tool that can synchronize your email & Facebook campaigns? Klaviyo’s Facebook integration might be it. Even though there are better tools out there in social media, Klaviyo still has some advantages. First, it segments your Facebook followers and any potential customers targeted by your Facebook advertising campaigns. Second, you can take any Klaviyo subscribers segment and automatically export it to a Facebook custom audience that is dynamically populated.

  • Klaviyo SMS and MMS campaigns

Klaviyo started out as an email marketing software designed for eCommerce stores. However, in 2020, they were announcing new features such as SMS and push notifications. By adding SMS text messaging, they are slowly becoming an omnichannel marketing platform.

Omnichannel Marketing

Most of the store owners are focusing only on email marketing, but why not add some spice to it? Why not send texts? As for some statistics, SMS marketing can be more powerful than email marketing.

With only a couple of clicks, you can set up a multi-channel flow under the same roof. Moreover, with their AI capabilities and segmentation, you can segment and track your subscribers based on their behavior. As for the consent, Klaviyo got you covered through the form builder.

All things considered, you can now send personalized text messages to your subscribers based on their interactions with your store. You can send:

  • promotions
  • deals
  • birthday texts
  • or whatever you can think of

Straight to your customer’s pockets.

Finally, to make it even better, you can test the Klaviyo SMS feature for Free. They offer 50 messages so you can have a taste of whether the SMS and MMS campaigns are right for your store.

  • Klaviyo support

Yes, we all need help from time to time. For that, it’s essential to know that you can find resources & tutorials with ease.

  • Customer support team – free demo is available for potential customers to test & see Klaviyo and what it offers.
  • FAQ page – find answers to questions regarding pricing, features, integrations & more.
  • Help Center – an extensive database where you can find articles, videos, and courses; it is well categorized to find answers to your problems with ease. For example, you can learn how to integrate Klaviyo with WooCommerce & Shopify or Klaviyo API.
  • Klaviyo Blog – here, you can find tips & tutorials for best practices on email marketing & customer acquisition.
  • Email support & Chat support – available for regular business hours on East Standard Time – included in most pricing plans.
  • Dedicated customer support representative – depending on the number of contacts you have, you might qualify for one.

In conclusion, it can be a downside for Klaviyo support that it does not have phone support. However, they do compensate on all the other fronts.

Klaviyo Pricing

Klaviyo’s pricing structure is relatively straightforward. You only pay for what you need, as it depends on your contact list size. No matter what pricing level you start at, you get all the features with no extra fees.

Starting From: Free up to 250 Subscribers

Pricing Model: Tiered

Free Trial: No Free Trial

There is a calculator available on their website to calculate how much you will pay.

Klaviyo Alternatives

As with all the other software out there, Klaviyo is not the only email marketing software. Here is a list of best alternatives and Klaviyo competitors:

  • MailChimp
  • ActiveCampaign
  • Omnisend

On the Klaviyo Alternatives page, you can find comparisons between these great eCommerce email marketing tools.

Klaviyo Integrations

We all use several different software types every day, from collaboration to analytics tools. You have to agree that everything would be a lot easier if those tools could work well together.

Klaviyo integrates with over 140 excellent platforms. It is great at fetching in data from marketing tools and CRM. And when you think that you can integrate all these tools by yourself, with no DevOps, those Klaviyo prices are starting to look good.

Klaviyo Shopify connection, BigCommerce, and the Klaviyo WooCommerce integration are two of many online store platform integrations pre-built into the system. Other pre-built Klaviyo integrations include social media, order fulfillment, CRM platforms, rewards programs, and dropshipping solutions.

Klaviyo integration with Shopify

By integrating Klaviyo with Shopify, you can start sending better-targeted mailers in a matter of seconds.

Klaviyo Integration with Shopify

How do I use Klaviyo in Shopify?

With just a few clicks, you will be able to collect thousands of data about your clients like:

  • Which products customers buy
  • Which customers leave products in their cart
  • How often people use discount codes
  • Where your customers come from
  • How people respond to your forms

Klaviyo Shopify integration is deep & helps brands generate billions of sales every year. It’s the connection with Shopify that really makes Klaviyo stand out. Designed to form a crucial part of Shopify store users’ growth engine, the Klaviyo app is all about developing a better customer journey and making the most of it when tailoring your strategy to your eCommerce clients.

Klaviyo WooCommerce integration

Klaviyo Integration with WooCommerce

Whether you’re selling one item from your WordPress site or running a full-scale eCommerce store in WooCommerce, Klaviyo helps WooCommerce merchants to:

  • Build stronger relationships with customers
  • Grow faster
  • Create personalized marketing strategies
  • Customize triggered flows

Klaviyo API – integration with custom platforms

If you can’t find your eCommerce platform or software in the extensive integrations directory, you can create your own integration using Klaviyo’s open API. Basically, Klaviyo integrates with everything. Some of the best things about Klaviyo API are:

  • The NoSQL architecture has no limits on the data volume that can ingest
  • No data pre-configuration
  • Limitless combination of data including behavioral, profile, location, predictions
  • Klaviyo’s signup forms are supported – just install the Javascript snippet
  • 5-minute Javascript setup

Klaviyo Review Conclusion

Klaviyo specializes in email and mobile marketing for eCommerce business. It features state-of-the-art segmentation, predictive analysis & advanced reporting, seamless integrations, etc. On the downside, it has a steep learning curve & the Klaviyo pricing tier may seem too much for some businesses.

As we all know, great features come with a cost. However, with Klaviyo email marketing software, you can transform your dream of skyrocket your business into a reality.