When searching for the right email marketing software, you will discover that there are so many tools out there that you can even choose based on your favorite color. Sure, this works well when you are only trying to send bulk messages.
However, if your interests are also great ROI and sales, you might want to search deeper and analyze your options. You want a tool that has excellent segmentation options, with various automation tools and behavioral-based marketing campaigns.
Sure, Klaviyo can do all of the above. But maybe it is not the right email marketing tool for your business.
With this in mind, we extended our research and compared Klaviyo with some of its alternatives.
Best Klaviyo Competitors:
Klaviyo vs. MailChimp
Email marketing tools like Klaviyo and MailChimp give users an easy-to-use, automated environment to create emails, design workflows, and automate conversations with subscribers.
While we can find similarities between the two – MailChimp vs. Klaviyo – they are quite different.
First, MailChimp is present in the market since 2001. Meanwhile, Klaviyo is 11 years younger, its launch date being 2012. Yes, we know. It is not so relevant for our comparison. But the second fact, that Klaviyo is built mainly for eCommerce and MailChimp for email marketing, might be.
Is Klaviyo better than Mailchimp?
We have to be honest here. Both are excellent email marketing and marketing automation solutions for small businesses. However, when it comes to segmentation features, in-depth analytics, and perfect integrations, Klaviyo is way above MailChimp.
Comparing MailChimp vs. Klaviyo might seem unfair, we know. The first mentioned is the affordable solution for businesses who want simple functionality and plenty of useful marketing tools.
Pros of using Klaviyo vs. Mailchimp:
Klaviyo integrates great with Shopify, while Mailchimp recently separated from Shopify; in conclusion, if you are a Shopify user, your best choice is Klaviyo;
Excellent segmentation & automation features that are almost state-of-the-art;
Klaviyo’s AI capabilities empower you to offer a much more personalized service.
Pros of using Mailchimp vs. Klaviyo:
It is more pocket-friendly;
More friendly with users at the begging of the email marketing journey;
It is more popular than Klaviyo.
Klaviyo vs. ActiveCampaign
ActiveCampaign is an all-in-one advanced marketing automation software and CRM designed for small & medium-sized businesses. There is no clear winner between Klaviyo vs. ActiveCampaign. In essence, if you sell physical products online, you should choose Klaviyo. On the other hand, if you do not sell physical products online, you should go for ActiveCampaign.
Pros of using Klaviyo vs. ActiveCampaign:
Surprisingly, Klaviyo is more user-friendly than ActiveCampaign;
It features fantastic tools for eCommerce;
The dashboard is full of useful information on how your campaigns are working;
Great analytics & reporting features focused on ROI.
Pros of using ActiveCampaign vs. Klaviyo:
It is more affordable than Klaviyo;
It has more features, including triggers for more options to create automation.
Klaviyo vs. Omnisend
Omnisend is a marketing automation software focused on email marketing, SMS, push notifications, and many more. Similar to Klaviyo, it integrates with many e-commerce platforms, including Shopify.
Pros of using Klaviyo vs. Omnisend:
Excellent behavior tracking capabilities;
The ability to create custom Facebook audiences based on your subscribers;
There is no need for programming skills to install signup forms to the website, create automation workflows or email templates.