Adobe Marketo Engage Reviews for 2025
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What is Adobe Marketo Engage?
Adobe Marketo Engage is a leading marketing automation platform that empowers marketing teams to drive demand and growth by delivering personalized experiences throughout the customer journey. It helps companies understand their customers better, enabling them to create exceptional experiences and stay competitive in today’s market.
This marketing hub brings together customer data, content, automation, and analytics to enable marketing and sales teams to coordinate engagement with customers at every touchpoint. It offers efficiency and scalability, allowing users to execute cross-channel campaigns, nurture leads, and prove impact.
One of its standout features is the integration of generative AI powered by Adobe Sensei. It enables natural and contextual conversation in chatbots, generates conversation summaries for sales agents, and provides a library of topics, questions, and responses.
With Marketo Engage, businesses can drive revenue, personalize experiences, and optimize marketing efforts with comprehensive analytics.
Found in these Categories
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
Adobe Marketo Engage Pricing
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Adobe Marketo Engage Features
- AB Testing
- Campaign Management
- Contact Management
- Customizable Forms
- Data Import/ Export
- Drag & Drop
- Drip Campaigns
- Email Marketing
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Generation
- Lead Management
- ROI Tracking
- Real Time Data
- SMS Marketing
- Website Visitors Tracking
- Workflow Management
- API
- Activity Dashboard
- Advertising Management
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Campaign Analytics
- Campaign Planning
- Calendar Management
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Campaign Tracking
- Click Tracking
- Collaboration Tools
- Communication Management
- Customer Database
- Customer Experience Management
- Contact Database
- Customer History
- Customer Journey Mapping
- Content Delivery
- Customer Profiles
- Customer Segmentation
- Content Management
- Conversion Rate Optimization
- Customizable Reports
- Customizable Templates
- Conversion Tracking
- Customization
- Dashboard
- Dashboard Creation
- Data Visualization
- Dynamic Content
- Email Campaign Management
- Email Templates
- Event-Triggered Actions
- Interaction Tracking
- Lead Engagement
- Lead Nurturing
- List Management
- Lead Qualification
- Lead Segmentation
- Mass Texting
- Multi-Campaign
- Multi-Channel Attribution
- Mobile Access
- Multi-Channel Data Collection
- Multi-Channel Management
- Mobile Alerts
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Real-Time Notifications
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Sales Activity Management
- Social Advertising
- Social Marketing
- Segmentation
- Social Media Integration
- Social Promotion
- Source Tracking
- Target Account Identification
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Analytics
User Sentiment - Adobe Marketo Engage Reviews
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Comprehensive Marketing Automation
Marketo is praised for its wide range of automation features, which allow businesses to streamline their campaigns across multiple channels, including email, social media, and web. It’s a strong tool for lead management, nurturing, and segmentation, making it ideal for complex marketing needs.
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Advanced Analytics and Reporting
The platform provides powerful reporting tools that help track key performance metrics, giving businesses the data needed to optimize their campaigns and improve ROI. The real-time performance dashboards are particularly helpful for fine-tuning efforts on the go.
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CRM Integration
Marketo integrates seamlessly with CRM systems like Salesforce, providing a unified view of customer data and aligning sales and marketing efforts effectively.
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Scalability
Marketo is highly scalable, making it suitable for both mid-size businesses and large enterprises. As companies grow, they can adjust their marketing strategies within the platform without major hurdles.
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Lead Scoring and Nurturing
Its robust lead management features, including advanced lead scoring and nurturing, enable businesses to prioritize high-value leads and engage them with tailored marketing content.
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Steep Learning Curve
One of the major complaints is its complexity. New users often face a steep learning curve, and significant technical expertise is required to manage advanced features and integrations. Training and implementation can also be time-consuming.
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High Cost
Marketo is positioned as a premium product, and its pricing reflects that. For small businesses or those with limited budgets, the cost can be prohibitive, particularly as some advanced features may come with additional fees.
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User Interface
The interface has been criticized for being outdated and not very intuitive, making navigation and user experience somewhat challenging without prior training. Some users also find the platform to be slower compared to its competitors.
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Customer Support Issues
There have been complaints about customer support, with some users mentioning slow response times and a lack of deep understanding from support staff. This can lead to frustration during implementation or when resolving technical issues.
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Limited Social Media Integration
While Marketo supports social media marketing, its capabilities in this area are not as robust as other dedicated tools, which may require supplementary software to meet business needs.
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Adobe Marketo Engage Company Details
Company Name
Adobe
Headquarters
United States
Website
www.adobe.com
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