Adobe Marketo Engage Reviews

& Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage is a leading marketing automation platform that empowers marketing teams to drive demand and growth by delivering personalized experiences throughout the customer journey. It helps companies understand their customers better, enabling them to create exceptional experiences and stay competitive in today’s market.

This marketing hub brings together customer data, content, automation, and analytics to enable marketing and sales teams to coordinate engagement with customers at every touchpoint. It offers efficiency and scalability, allowing users to execute cross-channel campaigns, nurture leads, and prove impact.

One of its standout features is the integration of generative AI powered by Adobe Sensei. It enables natural and contextual conversation in chatbots, generates conversation summaries for sales agents, and provides a library of topics, questions, and responses.

With Marketo Engage, businesses can drive revenue, personalize experiences, and optimize marketing efforts with comprehensive analytics.

Best For

B2C and B2B marketing automation software.

Recommended For

StartUps
Freelancers
Small Business
Medium Business
Large Enterprise
Non-profit Organization
Personal

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone
Mobile - iPad
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux

Contact

Company Name
Adobe
Located In
United States
Website
adobe.com

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Adobe Marketo Engage Pricing

Starting from:

Custom

Pricing Model: Subscription

Free Trial
Free Version

Pricing Details:

Adobe Marketo Engage offers four packages: Growth, Select, Prime, and Ultimate. Each package provides different levels of marketing automation, measurement, and personalization capabilities. Pricing for Marketo Engage is customized based on specific business needs. Additional features include sales and marketing partnership tools, multitouch attribution, web personalization, analytics and insights, and partitions and sandboxes for testing.

Adobe Marketo Engage Features

AB Testing
Campaign Management
Contact Management
Customizable Forms
Data Import/ Export
Drag & Drop
Drip Campaigns
Email Marketing
Email Tracking
Engagement Tracking
Landing Pages/Web Forms
Lead Generation
Lead Management
ROI Tracking
Real Time Data
SMS Marketing
Website Visitors Tracking
Workflow Management

Additional Features

API
Activity Dashboard
Advertising Management
Behavior Analytics
Behavior Tracking
Behavioral Targeting
Campaign Analytics
Campaign Planning
Calendar Management
Campaign Scheduling
Campaign Segmentation
Channel Management
Campaign Tracking
Click Tracking
Collaboration Tools
Communication Management
Customer Database
Customer Experience Management
Contact Database
Customer History
Customer Journey Mapping
Content Delivery
Customer Profiles
Customer Segmentation
Content Management
Conversion Rate Optimization
Customizable Reports
Customizable Templates
Conversion Tracking
Customization
Dashboard
Dashboard Creation
Data Visualization
Dynamic Content
Email Campaign Management
Email Templates
Event-Triggered Actions
Interaction Tracking
Lead Engagement
Lead Nurturing
List Management
Lead Qualification
Lead Segmentation
Mass Texting
Multi-Campaign
Multi-Channel Attribution
Mobile Access
Multi-Channel Data Collection
Multi-Channel Management
Mobile Alerts
Multi-Channel Marketing
Multivariate Testing
Opportunity Management
Performance Metrics
Personalization
Pipeline Management
Post Scheduling
Predictive Analytics
Preview Functionality
Prioritization
Prospecting Tools
Real-Time Notifications
Referral Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Sales Activity Management
Social Advertising
Social Marketing
Segmentation
Social Media Integration
Social Promotion
Source Tracking
Target Account Identification
Third-Party Integrations
Visitor Tracking
Visual Analytics
Web Forms
Website Analytics

Additional Features Show Less Features

Global Buzz: Adobe Marketo Engage at a glance

4.3

Global Average Score

Score4.26/5

Reviews55,160

Comprehensive Marketing Automation

Marketo is praised for its wide range of automation features, which allow businesses to streamline their campaigns across multiple channels, including email, social media, and web. It’s a strong tool for lead management, nurturing, and segmentation, making it ideal for complex marketing needs.
Advanced Analytics and Reporting

The platform provides powerful reporting tools that help track key performance metrics, giving businesses the data needed to optimize their campaigns and improve ROI. The real-time performance dashboards are particularly helpful for fine-tuning efforts on the go.
CRM Integration

Marketo integrates seamlessly with CRM systems like Salesforce, providing a unified view of customer data and aligning sales and marketing efforts effectively.
Scalability

Marketo is highly scalable, making it suitable for both mid-size businesses and large enterprises. As companies grow, they can adjust their marketing strategies within the platform without major hurdles.
Lead Scoring and Nurturing

Its robust lead management features, including advanced lead scoring and nurturing, enable businesses to prioritize high-value leads and engage them with tailored marketing content.

Steep Learning Curve

One of the major complaints is its complexity. New users often face a steep learning curve, and significant technical expertise is required to manage advanced features and integrations. Training and implementation can also be time-consuming.
High Cost

Marketo is positioned as a premium product, and its pricing reflects that. For small businesses or those with limited budgets, the cost can be prohibitive, particularly as some advanced features may come with additional fees.
User Interface

The interface has been criticized for being outdated and not very intuitive, making navigation and user experience somewhat challenging without prior training. Some users also find the platform to be slower compared to its competitors.
Customer Support Issues

There have been complaints about customer support, with some users mentioning slow response times and a lack of deep understanding from support staff. This can lead to frustration during implementation or when resolving technical issues.
Limited Social Media Integration

While Marketo supports social media marketing, its capabilities in this area are not as robust as other dedicated tools, which may require supplementary software to meet business needs.

Disclaimer

Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.