- Powerful email automation
- Easy to use
- Great features for E-commerce
- CRM features
- High price
- Limited form builder
- CRO features are lacking
Drip – Email marketing automation
Are you the proud owner of an online shop? If you are looking for some help to bring your passion closer to your potential customers, you are in the right place. There are a lot of E-commerce tools that can help you grow your business and get more leads for your sales team. Drip is one of them, and I’ll try to explain to you in this review some of its benefits and why it can be your lucky tool.
First of all, with Drip, you don’t have to become a digital marketing expert. This is the primary purpose of this software: to be a marketing professional in your place and move your focus to the actual business. Secondly, if you are looking to get more traffic on your website and improve your email marketing campaigns, Drip may be your tool.
If you already have an online shop, you probably know that email marketing is an important digital campaign that you must do. Creating a strong email marketing strategy helps you reach and connect with your target audience personally. Also, increase sales at an affordable cost. Emails are important to stay in contact with your customers and keep them informed about your products. It can give them a feeling that you are thinking of them. And you are.
Moreover, email marketing tools offer the ability to analyze your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This gives you a better understanding of how your email campaigns are working and what your customer needs. But let see what Drip really is and how you can use this tool to get the best of your business.
What is Drip?Drip was founded in 2013 as an email opt-in widget for marketing companies. From there, it evolved into a full-featured marketing automation platform for e-commerce businesses. In 2016, it was acquired by Leadpages, a lead-generation software company. Drip positions itself as an e-commerce customer relationship manager (ECRM). Its mission is to provide the same level of B2B marketing automation to B2C companies.
In other words, Drip is an email marketing campaign building and process automation software. You can implement every campaign with the click of a button and automate them to drive revenue while you sleep. With Drip’s email and marketing automation for e-commerce, you will grow your customer list with web forms. Also, you can send automated emails and SMS and get reports to precisely see your marketing drives revenue. Therefore, you can try Drip for free for 14 days and bring your passion closer to your customers and make your store revenue soar.
How to use Drip?
Drip is quite intuitive and easy to use. Creating a Drip campaign can be a fun and interactive process; moreover, the tool offers automated workflows. Drip helps you understand and evaluate your potential client’s activities by collecting all the user’s data from your website. Once you’ve known your potential clients’ preferred options, you may now receive your insights and easily turn them into reality by sending personalized emails with a sense of engagement that your clients should feel. What can you actually do with this software?
Customisable signup forms
Email, SMS & Automation
Segmentation & Reports for Ecommerce
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With Drip, you will create the ultimate experience for your customers. And you know why? Because it has some excellent features that enable each brand to get a better approach to their clients and understand what they want and need from you. You will learn so many things about your customers that you’ll be able to personalize every interaction with them, grow their trust in your brand and humanize the whole experience. But let’s see what features are included in this tool and how you can get the best of them.
Drip offers you the ideal digital place where to gather all the information about your customers and use it to build a stronger relationship with your customers. Knowing your audience is the most important step in a successful email marketing campaign. Drip’s deep list segmentation features enable you to intimately understand how customers interact with your business and build insightful profiles based on that data. The tool offers you several instruments to track your customer data from every channel:
Events & Customer Behavior
Another great feature of Drip is that it offers you great liberty to personalize and create a unique journey for your customers. This is a crucial strategy for eCommerce brands to maximize sales and repeat purchases after the initial conversion. You need a CRM platform that allows you to track contacts as they interact with your website in different ways.
Drip offers you the right instruments to engage with your customers and generate more leads for your business. You can send to your audience meaningful messages, recommendations, and inspiration. From email to SMS to social and beyond, you can show your clients that you remember them.
Facebook and Instagram
With Drip, you’ll have all you need to keep tabs on how big of an impact every email, experience, and strategy is having on your bottom line. Easily check in on all the data you can handle to optimize tactics at every turn.
Automatic Revenue Attribution
Workflow Split Testing
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Probably you want to know how much Drip costs now that you’ve found what is capable of this tool. The pricing is based on the number of active people in your account. And the volume of emails you send during one month. The monthly plan starts from $19 per month for 500 contacts. It is growing once you have more active people in your account. For example, for 1000 people, you will pay $29 per month. And for 5000 people, you can pay $89 per month.
The monthly cost continues to rise as you add more contacts. Published rates top out at $1,599 for 135,001-140,000 people. If your list is larger than that, you’ll need to contact them for a quote. Also, you have to know that no matter how many people you have on your list. With Drip, you’ll have every feature included. From A/B testing, automated email workflows, multichannel touchpoints, optimization tools, list segmentation to eCommerce CRM tools.
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With Drip, you can start connecting your shop with lots of apps that will help you gather more data about your customers. You can integrate Drip with more than 100 tools. Also, you can easily integrate Drip with pretty much any other app that supports webhook without Zapier. For example, you can integrate Drip with WooCommerce, Wistia, ThriveCart, OptinMonster, and so on.
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Drip is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. The software is using customer insight, data, and smarter email marketing automation at scale. Let me tell you that it is actually a great email marketing automation tool. You can create amazing campaigns with it. But, if you are looking for another E-commerce software or you want something more from a tool like this, I’ve made a list for you.
I hope this review answers some of your questions about how an email marketing tool can help you grow your business and get you closer to your customers. Drip is designed to help businesses as they have grown and scaled up subscriber-wise. Moreover, Drip will help you create a unique journey for each customer based on the information the same tool is gathering for you to get to know them better. In this way, you’ll be able as a business to communicate better with them, to know their needs, and convert them better than before. In the beginning, it may look expensive, but once your business is growing, you’ll better start using Drip.
From all the email marketing tools on the market, the other users say that this one is the best. Maybe for them. Why don’t you try it for free for 14 days, and let us know if they are right?
She likes to be called just Maria, and she's here to serve you the best reviews. To serve, cause in her spare time she's also a pastry chef. That's been said, for Maria, writing about technology is a piece of cake. Maria likes poetry, but unfortunately for this, there is not a tool yet. But for improving your content, there are lots. She is that type of human being that swims against the current and likes to promote quality in everything she does and writes. But she doesn't know how to swim in a Goddamn ocean. We all are ordinary people with everyday needs but different passions. What unites us is the interest in technology and the real desire to help people. And pets.