Omnisend Reviews for 2025

Omnisend Review: Features, Integrations, and Alternatives

Omnisend is a marketing automation platform built for ecommerce brands. Launched over a decade ago, it has grown into one of the most popular tools for online stores that want to connect with customers through email marketing, SMS, push notifications, popups, and signup forms.

The platform integrates with leading ecommerce systems such as Shopify, WooCommerce, Wix, BigCommerce, and Shoplazza, making it a flexible solution for merchants of all sizes.

Why Omnisend?

Omnisend is designed to help online retailers engage customers at every step of the buying journey, from acquisition to repeat purchases.

Details of Omnisend Features

Let’s see what all-in-one marketing automation offers in terms of features. At first glance, it is generous, but we can’t give a definitive response until we get through them one by one. So now, let’s get started with the serious stuff.

Omnisend offers a user-friendly drag-and-drop email builder paired with a wide range of professionally designed templates. This allows marketers to build polished, on-brand campaigns without needing design or coding experience.

Dynamic elements like discount codes, countdown timers, and product blocks can be added easily, making emails more engaging and personalized.

These templates are optimized for high conversion and responsive on all devices. As with any email marketing platform, list quality is crucial.

Omnisend enforces a strict no-spam policy and provides tools to help ensure you collect and maintain a clean, opt-in contact list, in full compliance with GDPR and TCPA regulations.

Email Segmentation & Campaign boost by Omnisend

Further on, let’s touch a bit on segmentation in email marketing.

With Omnisend, you can segment your audience using real-time data. Filters include browsing behavior, purchase history, geographic location, and engagement levels. Well-targeted segmentation has been shown to boost conversion rates significantly.

First, divide customers into segments. Second, create your Omnisend email campaigns accordingly for more purchases and better engagement. Then, double your chances of opening your campaigns with the Campaign Booster.

The Campaign Booster feature gives your emails a second chance to be seen. If a recipient hasn’t opened the email within 48 hours, Omnisend automatically resends it with a different subject line. This simple tactic often results in up to an 11% lift in open rates.

Omnisend A/B testing

A/B testing is a built-in feature that helps users refine their messaging. You can split your audience into randomized groups and test variables like subject lines, sender names, or content blocks.

After collecting performance data, Omnisend automatically sends the better-performing version to the remaining recipients. This is an essential optimization tool for any serious marketer.

Multi-store accounts

If you manage multiple online stores or brands, Omnisend’s multi-store support allows you to switch between accounts seamlessly. You can reuse email templates, automation workflows, and segmentation logic across all connected stores, which reduces duplication and increases operational efficiency.

Campaign Reports

After launching a campaign, you need insights into how it performs. Omnisend provides detailed reporting tools, including open and click rates, bounce data, and device breakdowns.

One standout feature is Click Maps, which visually display where recipients interacted with your emails. This helps optimize future layouts and highlight calls to action more effectively.

For those who need deeper analysis, advanced reporting tools are available to track performance across different time frames and compare campaign types or audience segments.

Omnisend helps you pick the right spot for the superstar offer in your email. Come on, we all have that. Admit it.

Omnisend excels at automation. Its pre-built workflows cover key ecommerce scenarios that drive revenue and reduce churn. These include:

Once set up, these automations run in the background, allowing you to scale personalized marketing without extra effort.

Segmentation in Omnisend is dynamic and behavior-based. You can automatically group customers by their lifecycle stage, such as new subscribers, one-time buyers, or VIPs.

You can also segment by acquisition channel, such as Facebook or Google, and even send emails at the optimal time based on when a contact is most likely to engage.

This increases deliverability and response rates.

Omnisend includes a variety of built-in, mobile-optimized signup forms that comply with all major data regulations. These forms include:

These forms can be customized to capture emails, phone numbers, and other data, and they can trigger automations from the moment of signup.

Popups and Signup boxes

Omnisend has brilliant popup technology. For example, you can capture visitors by offering them discounts when they go towards closing the website. Moreover, capture email addresses or phone numbers for cold calls in the same way automatically.

Last, Omnisend comes with already created and mobile-optimized popup forms that all you have to do is optimize to fit your needs.

Landing pages

In addition to forms, Omnisend lets you create branded landing pages for promotions, seasonal campaigns, or lead generation.

These are fully customizable and responsive, and can be tracked through the platform’s analytics tools.

Wheel of Fortune

Gamified signup forms like Wheel of Fortune can be used to boost conversions by offering a fun, interactive way to join your list. Shoppers spin to win a discount or freebie, increasing engagement and memorability of your brand.

Omnisend offers comprehensive reporting dashboards that show how your campaigns and automations are performing in real-time. You can:

Advanced reports provide a bird’s-eye view of your entire marketing funnel and are available depending on your pricing plan.

Integrations

Omnisend connects with 50+ ecommerce and marketing apps, including:

This flexibility ensures that Omnisend fits smoothly into any ecommerce ecosystem.

Alternatives to Omnisend

Amongst the top alternatives and competitors Omnisend has are the following:

To find out all there is to know about the differences between Omnisend and its alternatives regarding features, pricing, and integration, check out our Omnisend alternatives page.

Omnisend Review Conclusions

Omnisend is a powerful marketing automation platform for ecommerce. Its strengths lie in segmentation, automation workflows, and integrations with major ecommerce platforms. The free plan is limited, with a 15,000 email cap, but upgrading unlocks the full potential for growing stores.

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