As with any other software product Omnisend has alternatives and competitors in the same market offering very similar features, prices, and integrations. To better understand where Omnisend’s competitive edge lies, we will look at it in contrast to its competitors and set them head to head.
Top Alternatives to Omnisend:
- Constant Contact
- Campaign Monitor
Omnisend vs. Mailchimp
Now, we are probably all familiar with Mailchimp and some of its services. Most of us probably know them for their mailing services, but very few of us know they have an omnichannel solution similar to Omnisend. Now, let us look at some of their common features.
First of all, even if the two software is very similar in terms of features and integrations, trying the two products to make this Omnisend vs. Mailchimp section, we concluded that in so many aspects, Omnisend provides more accessible and more reliable products. We think Omnisend probably invested more to get out of Mailchimp’s shadow and succeed. We believe that at this point, Omnisend took its product to a different level and adapted it to a more significant segment than Mailchimp did.
Mailchimp focused its services around small companies, vs. Omnisend offers a service adaptable to any e-commerce needs.
Mailchimp vs. Omnisend Pricing
Moving on, let us review Omnisend vs. Mailchimp also from a pricing perspective. For example, let’s take a look and compare the prices they charge for 500 contacts.
Mailchimp pricing plan
Omnisend pricing model
In conclusion, Omnisend comes with a more competitive pricing package after looking from a pricing perspective than Mailchimp reported to the same number of contacts. Still, we find their limit in terms of contacts and small emails. So, take a closer look at what Omnisend offers regarding services, features, and prices reported to several contacts you have on the Omnisend review page.
Klaviyo vs. Omnisend
Even from the start, a pronounced similarity that came to our attention is the two define themselves as marketing and SMS platform for e-commerce. However, there is a pretty noticeable difference: Klaviyo works best and is printed toward Shopify, while Omnisend is more focused on e-commerce in general.
Both services are excellent. There isn’t anything to say about that; we can only say that it is a matter of preference if you are looking for mailing and SMS alone. However, Omnisend offers several other forms, landing pages, popups, etc.
Klaviyo vs. Omnisend pricing plans
The two have very different pricing models, with Omnisend coming with a concrete rate and limit of the email you can send for a specific monthly price. In contrast, Klaviyo came up with a cost per contact that can be calculated on their webpage to give you a fee for the number of connections you have.
To learn more about Klaviyo costs, you can visit our dedicated page for Klaviyo pricing.
However, Klaviyo does not offer a free package as Omnisend does. For that reason alone, we would say that Omnisend is StartUp friendlier, but Klaviyo is better for a company with a more extensive database and more transparency in its approach.
Conclusion and Overview
To sum up, all three products are great, each one of them in their target group. The services they offer are very similar; however, the price makes the difference, and some of the features they developed differentiate them from the competition. Therefore, it is all about the price and which extra features suit you best at the end of the day.