Keap was founded back in 2001 under the name of Infusionsoft by Scott and Eric Martineau two brothers from Arizona, USA.
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The company changed its name from Infusionsoft to Keap back in 2019. Infusionsoft launched its first sales automation back in 2004. Keap, as we know it today, is an "octopus" meant to ease your work and directed towards non-technical users.