Metadata
Metadata Reviews
& Product DetailsWhat is Metadata?
Metadata.io is an AI campaign execution platform designed for B2B marketers that automates campaign building, targeting, and optimization using actual CRM data and KPIs.
The platform’s features include audience targeting, campaign automation, web personalization, campaign experimentation, lead enrichment, and revenue optimization, all of which reduce low-value work and free up time for higher-value tasks. It is AI-driven and account-based, allowing for streamlined management of promotion strategies using targeted advertisements and email campaigns.
The platform’s patented technology can execute thousands of campaigns in a matter of hours, optimizing campaigns for pipeline impact at a velocity that is not humanly possible.
Its Marketing OS provides users with the ability to improve digital content through A/B testing and data segmentation.
Best For
- StartUps
- Freelancers
- Small Business
- Medium Business
- Large Enterprise
- Non-profit Organization
- Personal
- Cloud, SaaS, Web-Based
- Mobile - Android
- Mobile - iPhone
- Mobile - iPad
- Desktop - Mac
- Desktop - Windows
- Desktop - Linux
- Desktop - Chromebook
- On-Premise - Windows
- On-Premise - Linux
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Company Name
Metadata
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Located In
United States
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Website
metadata.io
Starting from:
$24000
Pricing Model: Subscription
- Free Trial
- Free Version
Pricing Details:
Metadata.io offers a base platform for automated campaigns on Facebook, Instagram, and LinkedIn, with an annual spend limit of $600,000 for $60,000 per year. The platform includes audience targeting, CRM and marketing automation tools integrations, intent data, conversational marketing, and a success team. They also offer a web personalization platform called Reactful, for $24,000 per year, with up to 1 million monthly sessions.
- Contact Database
- Landing Pages
- Lead Segmentation
- Pipeline Management
- Prospecting Tools
- Reporting & Statistics
- Personalization
Additional Features
- AB Testing
- AI/Machine Learning
- API
- Campaign Analytics
- Campaign Management
- Activity Dashboard
- Campaign Personalization
- Campaign Planning
- CRM
- Campaign Scheduling
- Campaign Segmentation
- Customer Segmentation
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Lead Capture
- Lead Database Integration
- Marketing Automation
- Lead Generation
- Lead Management
- Multi-Campaign
- Lead Nurturing
- Multi-Channel Marketing
- Pipeline Reports
- ROI Tracking
- Reporting/Analytics
- Social Marketing
- Social Promotion
- Target Account Identification
- Third-Party Integrations
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User Experience
Users appreciate the intuitive user interface that simplifies complex data operations.
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Automation Features
Strong capabilities in automating marketing campaigns that help users save time and increase efficiency.
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Integration
Effective integration with other tools, enhancing workflow continuity and data synchronization.
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Customer Support
Generally positive feedback about responsive and helpful customer service.
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Scalability
Capabilities that grow with the company, making it suitable for businesses of different sizes.
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Pricing
Some users feel that the pricing could be more competitive or transparent.
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Learning Curve
New users may require some time to fully utilize all the advanced features.
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Reporting Features
While generally good, some reports could be more customizable or detailed.
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Speed and Performance
There are occasional concerns about lag, particularly with complex data sets.
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Mobile Experience
Some users believe the mobile version could be improved for better on-the-go access.
Disclaimer
Here at Tekpon's Global Buzz, we blend AI smarts with a human touch to offer a snapshot of user reviews from the web. While we carefully craft these summaries, please remember they reflect diverse user views and experiences, not Tekpon’s own opinions.
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